{"id":16589,"date":"2024-10-11T21:50:00","date_gmt":"2024-10-11T18:50:00","guid":{"rendered":"https:\/\/solve-marketing.ua\/blog\/?p=16589"},"modified":"2026-01-15T22:22:46","modified_gmt":"2026-01-15T20:22:46","slug":"big-concept-of-minor-improvements","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/big-concept-of-minor-improvements\/","title":{"rendered":"\u0421\u0435\u043a\u0440\u0435\u0442\u044b \u0443\u0441\u043f\u0435\u0445\u0430: \u043a\u0430\u043a \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b"},"content":{"rendered":"\n
\n

\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 <\/strong>\u2014 \u044d\u0442\u043e \u043d\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0418 \u043d\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433. \u0418 \u043d\u0435 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435. \u041d\u0435 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u041d\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438. \u041d\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438, \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u043a\u0435\u0439\u0441-\u0441\u0442\u0430\u0434\u0438. \u0414\u0430\u0436\u0435 \u043d\u0435 \u0440\u0438\u043b\u0441\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u043b\u0435\u0442\u0430\u044e\u0442 \u0432 \u0422\u041e\u041f\u044b \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432. \u041d\u0435 \u043f\u0435\u0440\u0432\u044b\u0435 \u043c\u0435\u0441\u0442\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445. \u0418 \u043d\u0435 PR-\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.\u00a0<\/p>\n<\/blockquote>\n\n\n\n

\u0410 \u0447\u0442\u043e \u0436\u0435 \u044d\u0442\u043e \u0442\u043e\u0433\u0434\u0430?\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u0432\u0441\u0451 \u044d\u0442\u043e \u0432\u043c\u0435\u0441\u0442\u0435<\/strong>, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0442\u043d\u0438 \u043c\u0435\u043b\u043a\u0438\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u043a\u0430\u0436\u0443\u0442\u0441\u044f \u043d\u0435\u0432\u0430\u0436\u043d\u044b\u043c\u0438, \u043d\u043e \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n\n\n\n

\u041d\u043e \u043a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u043c\u0435\u043b\u043e\u0447\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442? \u041a\u0430\u043a\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u0434\u0438\u043d \u043f\u043e\u0441\u0442 \u0438\u043b\u0438 \u043e\u0434\u043d\u0430 \u0441\u0442\u0430\u0442\u044c\u044f \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0440\u0435\u043d\u0434\u0435? \u041e\u0447\u0435\u043d\u044c \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435. \u042d\u0442\u043e \u0434\u0430\u0436\u0435 \u043d\u0435 \u043e\u0434\u0438\u043d \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043e\u0442 \u0443\u0441\u043f\u0435\u0445\u0430. \u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043c\u043e\u0436\u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0438 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0439, \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043a\u0430\u0436\u0443\u0442\u0441\u044f \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438.<\/p>\n\n\n\n

\u0418\u0441\u0442\u043e\u0440\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u044d\u0442\u043e \u0434\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442<\/strong><\/p>\n\n\n\n

\u0412 1992 \u0433\u043e\u0434\u0443 \u0431\u0440\u0438\u0442\u0430\u043d\u0435\u0446 \u041a\u0440\u0438\u0441 \u0411\u043e\u0440\u0434\u043c\u0430\u043d \u0437\u0430\u0432\u043e\u0435\u0432\u0430\u043b \u0437\u043e\u043b\u043e\u0442\u0443\u044e \u043c\u0435\u0434\u0430\u043b\u044c \u043d\u0430 \u041e\u043b\u0438\u043c\u043f\u0438\u0439\u0441\u043a\u0438\u0445 \u0438\u0433\u0440\u0430\u0445 \u0432 \u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u0435 \u0432 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0433\u043e\u043d\u043a\u0435 \u0441 \u0440\u0430\u0437\u0434\u0435\u043b\u044c\u043d\u044b\u043c \u0441\u0442\u0430\u0440\u0442\u043e\u043c, \u043e\u043f\u0435\u0440\u0435\u0434\u0438\u0432 \u043d\u0435\u043c\u0446\u0430 \u0419\u0435\u043d\u0441\u0430 \u041b\u0435\u043c\u0430\u043d\u0430. \u042d\u0442\u043e \u0431\u044b\u043b\u0430 \u043f\u0435\u0440\u0432\u0430\u044f \u043f\u043e\u0431\u0435\u0434\u0430 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0432\u0435\u043b\u043e\u0441\u043f\u043e\u0440\u0442\u0430 \u0441 1920 \u0433\u043e\u0434\u0430 \u2014 \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u0437\u0430 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u0435 \u043d\u0430 \u041e\u043b\u0438\u043c\u043f\u0438\u0430\u0434\u0435 \u0441\u043d\u043e\u0432\u0430 \u043f\u0440\u043e\u0437\u0432\u0443\u0447\u0430\u043b\u043e \u00ab\u0411\u043e\u0436\u0435, \u0445\u0440\u0430\u043d\u0438 \u041a\u043e\u0440\u043e\u043b\u0435\u0432\u0443\u00bb.<\/p>\n\n\n\n

\u041e\u0434\u043d\u0430\u043a\u043e \u044d\u0442\u043e\u0442 \u0443\u0441\u043f\u0435\u0445 \u043c\u043e\u0433 \u043e\u0441\u0442\u0430\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u044c \u0435\u0434\u0438\u043d\u0438\u0447\u043d\u044b\u043c \u0441\u043b\u0443\u0447\u0430\u0435\u043c. \u041d\u0430 \u0442\u043e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438\u0439 \u0432\u0435\u043b\u043e\u0441\u043f\u043e\u0440\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u043b\u0441\u044f \u0432 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u043c \u043a\u0440\u0438\u0437\u0438\u0441\u0435 \u0438 \u0441\u0447\u0438\u0442\u0430\u043b\u0441\u044f \u0431\u0435\u0441\u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c. \u041e\u0431 \u044d\u0442\u043e\u043c \u043f\u0438\u0441\u0430\u043b \u0448\u043e\u0442\u043b\u0430\u043d\u0434\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442 \u0438 \u0431\u044b\u0432\u0448\u0438\u0439 \u0432\u0435\u043b\u043e\u0433\u043e\u043d\u0449\u0438\u043a \u0420\u0438\u0447\u0430\u0440\u0434 \u041c\u0443\u0440.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

\u0412 \u0441\u0432\u043e\u0435\u0439 \u043a\u043d\u0438\u0433\u0435 \u00abMastermind: How Dave Brailsford Reinvented the Wheel\u00bb \u0420\u0438\u0447\u0430\u0440\u0434 \u041c\u0443\u0440 \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e \u0432 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u043e\u043c \u0432\u0435\u043b\u043e\u0441\u043f\u043e\u0440\u0442\u0435 \u0434\u043e \u0435\u0433\u043e \u0432\u043e\u0437\u0440\u043e\u0436\u0434\u0435\u043d\u0438\u044f. \u0412 \u0442\u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0431\u044b\u043b\u0438 \u043d\u0430\u0441\u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043b\u043e\u0445\u0438\u043c\u0438, \u0447\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0441\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\u044b \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438\u043c \u0441\u043f\u043e\u0440\u0442\u0441\u043c\u0435\u043d\u0430\u043c, \u043e\u043f\u0430\u0441\u0430\u044f\u0441\u044c, \u0447\u0442\u043e \u044d\u0442\u043e \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/p>\n\n\n\n

\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u043e\u0431\u0435\u0434\u0430 \u0432 1992 \u0433\u043e\u0434\u0443 \u043d\u0435 \u043c\u043e\u0433\u043b\u0430 \u043e\u0441\u0442\u0430\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0434\u0430\u0447\u043d\u044b\u043c \u0441\u0442\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432. \u041e\u043d\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u043b\u0430 \u0441\u0442\u0430\u0442\u044c \u043d\u0430\u0447\u0430\u043b\u043e\u043c \u043d\u043e\u0432\u043e\u0433\u043e \u044d\u0442\u0430\u043f\u0430. \u0422\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u043b \u0442\u0440\u0435\u043d\u0435\u0440 \u041a\u0440\u0438\u0441\u0430 \u0411\u043e\u0440\u0434\u043c\u0430\u043d\u0430 \u2014 \u041f\u0438\u0442\u0435\u0440 \u041a\u0438\u043d. \u041e\u043d \u0441\u043e\u0437\u0434\u0430\u043b \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432\u0435\u043b\u043e\u0441\u043f\u043e\u0440\u0442\u0430 \u0432 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438, \u0433\u0434\u0435 \u043f\u043e\u0431\u0435\u0434\u0430 \u0411\u043e\u0440\u0434\u043c\u0430\u043d\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u043b\u0430 \u043f\u043e\u043c\u043e\u0447\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u044d\u0442\u0443 \u0441\u0444\u0435\u0440\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u0442\u0440\u0430\u0434\u0430\u043b\u0430 \u043e\u0442 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n

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\"\u041f\u0456\u0442\u0435\u0440
\u041f\u0438\u0442\u0435\u0440 \u041a\u0438\u043d<\/figcaption><\/figure><\/div>\n\n\n

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\n
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\n

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\u0411\u0440\u0435\u0439\u043b\u0441\u0444\u043e\u0440\u0434 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u043b \u0443\u0441\u0438\u043b\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043d\u0438 \u043e\u0434\u043d\u0430 \u0434\u0435\u0442\u0430\u043b\u044c \u043d\u0435 \u043e\u0441\u0442\u0430\u0432\u0430\u043b\u0430\u0441\u044c \u0432\u043d\u0435 \u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f. \u041e\u043d \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b \u043c\u0430\u0441\u0441\u0430\u0436\u043d\u044b\u0435 \u0433\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u043c\u0443 \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044e \u043c\u044b\u0448\u0446, \u043f\u0440\u0438\u0433\u043b\u0430\u0441\u0438\u043b \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0445\u0438\u0440\u0443\u0440\u0433\u0430 \u0434\u043b\u044f \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0433\u043e\u043d\u0449\u0438\u043a\u043e\u0432 \u0442\u0435\u0445\u043d\u0438\u043a\u0435 \u043c\u044b\u0442\u044c\u044f \u0440\u0443\u043a \u0438 \u043f\u043e\u0434\u0431\u0438\u0440\u0430\u043b \u043c\u0430\u0442\u0440\u0430\u0441\u044b \u0438 \u043f\u043e\u0434\u0443\u0448\u043a\u0438 \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u043d\u043e\u0433\u043e \u0441\u043d\u0430 \u0430\u0442\u043b\u0435\u0442\u043e\u0432.<\/p>\n\n\n\n

\u0412 \u043f\u0435\u0440\u0438\u043e\u0434 \u0441 2007 \u043f\u043e 2017 \u0433\u043e\u0434 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438\u0435 \u0432\u0435\u043b\u043e\u0433\u043e\u043d\u0449\u0438\u043a\u0438 \u0437\u0430\u0432\u043e\u0435\u0432\u0430\u043b\u0438 178 \u043c\u0435\u0434\u0430\u043b\u0435\u0439 \u043d\u0430 \u0447\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442\u0430\u0445 \u043c\u0438\u0440\u0430 \u0438 \u043f\u044f\u0442\u044c \u0440\u0430\u0437 \u0432\u044b\u0438\u0433\u0440\u044b\u0432\u0430\u043b\u0438 \u0422\u0443\u0440 \u0434\u0435 \u0424\u0440\u0430\u043d\u0441.<\/p>\n\n\n\n

\u0425\u043e\u0447\u0430 \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0432\u0430\u0436\u043a\u043e \u043e\u0441\u043a\u0430\u0440\u0436\u0438\u0442\u0438, \u0441\u0435\u0440\u0435\u0434 \u0457\u0457 \u0447\u043b\u0435\u043d\u0456\u0432 \u0431\u0443\u043b\u0438 \u0439 \u0442\u0456, \u0445\u0442\u043e \u0441\u0443\u043c\u043d\u0456\u0432\u0430\u0432\u0441\u044f \u0432 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u044c. \u0421\u0435\u0440 \u0411\u0440\u0435\u0434\u043b\u0456 \u0412\u0456\u0433\u0433\u0456\u043d\u0441, \u043e\u0434\u0438\u043d \u0456\u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0443\u0441\u043f\u0456\u0448\u043d\u0438\u0445 \u0430\u0442\u043b\u0435\u0442\u0456\u0432 \u0411\u0440\u0435\u0439\u043b\u0441\u0444\u043e\u0440\u0434\u0430, \u043d\u0430\u0437\u0432\u0430\u0432 \u0446\u044e \u0456\u0434\u0435\u044e \u0431\u0440\u0435\u0445\u043d\u0435\u044e, \u0441\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u044e\u0447\u0438, \u0449\u043e \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0432\u0430\u0436\u043b\u0438\u0432\u0456 \u043e\u0441\u043d\u043e\u0432\u0438, \u0430 \u043d\u0435 \u0434\u0440\u0456\u0431\u043d\u0456 \u0434\u0435\u0442\u0430\u043b\u0456. \u0412\u0456\u043d \u0432\u0432\u0430\u0436\u0430\u0432, \u0449\u043e \u0443\u0441\u043f\u0456\u0445 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0438\u0445 \u0437\u0434\u0456\u0431\u043d\u043e\u0441\u0442\u0435\u0439, \u0430 \u043d\u0435 \u0432\u0456\u0434 \u043d\u0435\u0437\u043d\u0430\u0447\u043d\u0438\u0445 \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u044c. \u041d\u0435\u0437\u0432\u0430\u0436\u0430\u044e\u0447\u0438 \u043d\u0430 \u0439\u043e\u0433\u043e \u0441\u043a\u0435\u043f\u0442\u0438\u0446\u0438\u0437\u043c, \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044f \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0432\u0430\u043b\u0430 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438.<\/p>\n\n\n\n

\u0412 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0432\u044b \u0442\u043e\u0436\u0435 \u043d\u0435 \u0443\u0432\u0438\u0434\u0438\u0442\u0435, \u043a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. \u041d\u043e \u0435\u0441\u043b\u0438 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043d\u0430 \u0441\u043e\u0442\u043d\u0438 \u043c\u0435\u043b\u043a\u0438\u0445 \u0434\u0435\u0442\u0430\u043b\u0435\u0439, \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043a\u0430\u0436\u0434\u0443\u044e \u0438\u0437 \u043d\u0438\u0445, \u0442\u043e \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u043d\u0435\u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0439 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0434\u043b\u044f \u0432\u0430\u0441 \u0432 \u043f\u043e\u043b\u043d\u0443\u044e \u0441\u0438\u043b\u0443.\u00a0<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043d\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u0418 \u043d\u0435 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433. \u0418 \u043d\u0435 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435. \u041d\u0435 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u041d\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438. \u041d\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438, \u0432\u0438\u0434\u0435\u043e \u0438\u043b\u0438 \u043a\u0435\u0439\u0441-\u0441\u0442\u0430\u0434\u0438. \u0414\u0430\u0436\u0435 \u043d\u0435 \u0440\u0438\u043b\u0441\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0437\u0430\u043b\u0435\u0442\u0430\u044e\u0442 \u0432 \u0422\u041e\u041f\u044b \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432. \u041d\u0435 \u043f\u0435\u0440\u0432\u044b\u0435 \u043c\u0435\u0441\u0442\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445. \u0418 \u043d\u0435 PR-\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438.\u00a0 \u0410 \u0447\u0442\u043e \u0436\u0435 \u044d\u0442\u043e \u0442\u043e\u0433\u0434\u0430?\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u0432\u0441\u0451 \u044d\u0442\u043e […]<\/p>\n","protected":false},"author":9,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"\u0421\u0435\u043a\u0440\u0435\u0442\u0438 \u0443\u0441\u043f\u0456\u0445\u0443: \u044f\u043a \u0434\u0440\u0456\u0431\u043d\u0456 \u0437\u043c\u0456\u043d\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 - \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0456\u0434 Solve Marketing","_yoast_wpseo_title":"\u041a\u0430\u043a \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u0443\u0441\u043f\u0435\u0445\u0430\u043c \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435","_yoast_wpseo_metadesc":"\u041a\u0430\u043a \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0435 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430: \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f marginal gains \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438.","_yoast_wpseo_linkdex":"52","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","footnotes":""},"categories":[318],"tags":[],"class_list":["post-16589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-marketing"],"acf":[],"yoast_head":"\n\u041a\u0430\u043a \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u0443\u0441\u043f\u0435\u0445\u0430\u043c \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435<\/title>\n<meta name=\"description\" content=\"\u041a\u0430\u043a \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0435 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430: \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f marginal gains \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/big-concept-of-minor-improvements\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u043a \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u0443\u0441\u043f\u0435\u0445\u0430\u043c \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435\" \/>\n<meta property=\"og:description\" content=\"\u041a\u0430\u043a \u043c\u0435\u043b\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0435 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c 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