{"id":16722,"date":"2023-04-14T23:08:00","date_gmt":"2023-04-14T20:08:00","guid":{"rendered":"https:\/\/solve-marketing.ua\/blog\/?p=16722"},"modified":"2026-02-24T23:20:44","modified_gmt":"2026-02-24T21:20:44","slug":"customer-journey-map","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/customer-journey-map\/","title":{"rendered":"Customer journey map: \u043a\u0430\u043a \u043f\u043e\u043d\u044f\u0442\u044c \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c"},"content":{"rendered":"\n

\u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u044d\u043c\u043e\u0446\u0438\u0438 \u043e\u043d \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u0440\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u0441 \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c\/\u0443\u0441\u043b\u0443\u0433\u043e\u0439 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0438\u043b\u0438 \u043d\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0432\u0430\u0441 \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432?\u00a0<\/em><\/em><\/p>\n\n\n\n

\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432\u0430\u043c \u043e\u0431 \u043e\u0434\u043d\u043e\u043c \u0438\u0437 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u0441\u0435\u0440\u0432\u0438\u0441, \u0447\u0442\u043e\u0431\u044b \u043a\u0430\u0436\u0434\u043e\u0435 \u0441\u043e\u043f\u0440\u0438\u043a\u043e\u0441\u043d\u043e\u0432\u0435\u043d\u0438\u0435 \u0441 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u043b\u043e \u0435\u043c\u0443 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u044d\u043c\u043e\u0446\u0438\u0438, \u0430 \u0432\u0430\u043c \u2014 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.
<\/p>\n\n\n\n

\n

Customer Journey Map (CJM) \u2014 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044e \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0441 \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d \u043e \u0432\u0430\u0441 \u0435\u0449\u0435 \u043d\u0435 \u0437\u043d\u0430\u0435\u0442, \u0434\u043e \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/p>\n<\/blockquote>\n\n\n\n

\u0414\u043e\u0441\u043b\u043e\u0432\u043d\u043e CJM \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u043a\u0430\u043a \u00ab\u041a\u0430\u0440\u0442\u0430 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u00bb. \u041e\u043d\u0430 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u043d\u0430 \u0432 \u0432\u0438\u0434\u0435 \u0442\u0430\u0431\u043b\u0438\u0446\u044b, \u0441\u0445\u0435\u043c\u044b \u0438\u043b\u0438 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0438.<\/p>\n\n\n\n

\u042d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e\u043f\u0438\u0441\u0430\u0442\u044c \u043f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0438 \u0435\u0433\u043e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u0432 \u0446\u0435\u043b\u043e\u043c: \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f, \u044d\u043c\u043e\u0446\u0438\u0438, \u043f\u043b\u044e\u0441\u044b \u0438 \u043c\u0438\u043d\u0443\u0441\u044b \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.<\/p>\n\n\n\n

\u0414\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u044d\u0442\u043e \u0446\u0435\u043f\u043e\u0447\u043a\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432 \u0432\u0438\u0434\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u0441 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e\u043c \u0441\u043e\u043f\u0440\u0438\u043a\u043e\u0441\u043d\u043e\u0432\u0435\u043d\u0438\u0439 \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0447\u0435\u0440\u0435\u0437 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u0440\u043e\u0434\u0430\u0436 (\u0441\u0430\u0439\u0442, \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043e\u0444\u043b\u0430\u0439\u043d-\u043c\u0430\u0433\u0430\u0437\u0438\u043d) \u0434\u043e \u0442\u043e\u0433\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430, \u043f\u043e\u043a\u0430 \u043e\u043d \u043d\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n\n\n\n

\u042d\u0442\u043e\u0442 \u043f\u0443\u0442\u044c \u043c\u043e\u0436\u0435\u0442 \u0434\u043b\u0438\u0442\u044c\u0441\u044f \u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0447\u0430\u0441\u043e\u0432 \u0434\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043c\u0435\u0441\u044f\u0446\u0435\u0432. <\/p>\n\n\n\n

\u041a\u0430\u043a Customer Journey Map \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443?<\/strong><\/span><\/strong><\/h3>\n\n\n\n

CJM \u0438\u0433\u0440\u0430\u0435\u0442 \u0432\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0443\u043c\u0435\u043d\u044c\u0448\u0435\u043d\u0438\u0438 \u043e\u0442\u0442\u043e\u043a\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0412\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0435\u0434\u0438\u043d\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0435. <\/p>\n\n\n\n

\u0418\u043c\u0435\u044f \u043a\u0430\u0440\u0442\u0443 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u0435\u0440\u0435\u0434 \u0433\u043b\u0430\u0437\u0430\u043c\u0438, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435:<\/p>\n\n\n\n

    \n
  • \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438 \u0432\u0430\u0448\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0441\u0435\u0440\u0432\u0438\u0441\u0430;<\/li>\n\n\n\n
  • \u043d\u0430\u0439\u0442\u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u043c\u0435\u0441\u0442\u0430 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043f\u043b\u0430\u043d \u0435\u0451 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f;<\/li>\n\n\n\n
  • \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u0432\u043e\u0435\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438;<\/li>\n\n\n\n
  • \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043b\u0443\u0447\u0448\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0438 \u0434\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0442\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0445\u0443\u0436\u0435;<\/li>\n\n\n\n
  • \u0441\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0446\u0438\u043a\u043b \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0432\u043e\u0440\u043e\u043d\u043a\u0435;<\/li>\n\n\n\n
  • \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u044c \u043d\u0435\u043d\u0443\u0436\u043d\u044b\u0435 \u0442\u043e\u0447\u043a\u0438 \u0441\u043e\u043f\u0440\u0438\u043a\u043e\u0441\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442.<\/li>\n<\/ul>\n\n\n\n

    Customer Journey Map \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0442\u043e, \u043a\u0430\u043a \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u0431\u0443\u0434\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448 \u043f\u0440\u043e\u0435\u043a\u0442. \u042d\u0442\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432 \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f.<\/p>\n\n\n\n

    \u0422\u0430\u043a\u0436\u0435 Customer Journey Map \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430 \u0438 \u0434\u043b\u044f \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043d\u0443\u0436\u0435\u043d \u0440\u043e\u0441\u0442. \u041e\u043d\u0430 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0434\u043e\u0445\u043e\u0434, \u0432\u0435\u0434\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0432\u0441\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (KPI).<\/p>\n\n\n\n

    \u041a\u0430\u043a\u043e\u0432\u044b \u043f\u043b\u044e\u0441\u044b \u0438 \u043c\u0438\u043d\u0443\u0441\u044b \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f CJM?<\/strong><\/span><\/strong><\/h3>\n\n\n\n

    \u041a\u0430\u043a \u0438 \u043b\u044e\u0431\u043e\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, CJM \u0438\u043c\u0435\u0435\u0442 \u0441\u0432\u043e\u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438.<\/p>\n\n\n\n

    \u041a \u043f\u043b\u044e\u0441\u0430\u043c \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u043d\u0435\u0441\u0442\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438:<\/p>\n\n\n\n

    + \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0435 \u2014 \u0435\u0433\u043e \u044d\u043c\u043e\u0446\u0438\u0438, \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430;
    + \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435;
    + \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432\u0440\u0435\u043c\u044f \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0448\u0430\u0433\u0430, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 \u0432 \u0446\u0435\u043b\u043e\u043c.<\/p>\n\n\n\n

    \u041c\u0438\u043d\u0443\u0441\u044b CJM:<\/p>\n\n\n\n

    \u2212 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0434\u0435\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f;
    \u2212 \u0442\u043e\u043b\u044c\u043a\u043e 1 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0439 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439, \u0445\u043e\u0442\u044f \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432 \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435.<\/p>\n\n\n\n

    \u0427\u0442\u043e \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 CJM?<\/strong><\/span><\/strong><\/h3>\n\n\n\n

    \u041a \u0442\u0438\u043f\u0438\u0447\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u0435 \u043f\u0443\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e\u0431\u044b\u0447\u043d\u043e \u043e\u0442\u043d\u043e\u0441\u044f\u0442\u0441\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u043f\u0443\u043d\u043a\u0442\u044b:<\/p>\n\n\n\n

      \n
    1. \u041a\u043b\u0438\u0435\u043d\u0442 \/ \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n\n\n\n
    2. \u0421\u0446\u0435\u043d\u0430\u0440\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430.<\/li>\n\n\n\n
    3. \u0428\u0430\u0433\u0438 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0438 (\u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f).<\/li>\n\n\n\n
    4. \u0412\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0438\u043b\u0438 \u0437\u0430 \u0435\u0433\u043e \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438.<\/li>\n\n\n\n
    5. \u041f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043e\u043c\u043d\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/li>\n\n\n\n
    6. \u042d\u043c\u043e\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043f\u0443\u0442\u0438.<\/li>\n\n\n\n
    7. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u044d\u0442\u0430\u043f\u0430 (\u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0443\u043d\u043a\u0442).<\/li>\n\n\n\n
    8. \u041e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0437\u0430 \u0448\u0430\u0433 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043f\u0443\u0442\u0438 \u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 (\u043d\u0435\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0443\u043d\u043a\u0442).<\/li>\n<\/ol>\n\n\n\n

      \u041f\u0443\u043d\u043a\u0442\u044b 7 \u0438 8 \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u043c\u0435\u043d\u0438\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n

      \u0413\u0434\u0435 \u0438\u0441\u043a\u0430\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e?<\/strong><\/span><\/strong><\/h3>\n\n\n\n

      \u0414\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f CJM \u0432\u0430\u043c \u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0434\u0430\u043d\u043d\u044b\u0445. \u041c\u044b \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438:<\/p>\n\n\n\n

      \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435<\/strong><\/strong><\/p>\n\n\n\n

        \n
      • \u0421\u0438\u0441\u0442\u0435\u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 (Google Analytics, My Tracker \u0438 \u0442. \u0434.).<\/li>\n\n\n\n
      • \u041e\u043f\u0440\u043e\u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n\n\n\n
      • CRM.<\/li>\n<\/ul>\n\n\n\n

        \u041a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435<\/strong><\/strong><\/p>\n\n\n\n

          \n
        • \u0413\u043b\u0443\u0431\u0438\u043d\u043d\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e.<\/li>\n\n\n\n
        • \u041e\u0442\u0437\u044b\u0432\u044b \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 (App Store, Google Play, HUAWEI AppGallery).<\/li>\n\n\n\n
        • \u041e\u0442\u0437\u044b\u0432\u044b \u043d\u0430 \u043f\u0440\u043e\u0444\u0438\u043b\u044c\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u0430\u0445 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, iRecommend).<\/li>\n\n\n\n
        • \u041e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0432 \u0442\u0435\u0445\u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443.<\/li>\n<\/ul>\n\n\n\n

          \u0412 \u043a\u0440\u0430\u0439\u043d\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u043a\u043e\u0433\u0434\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043d\u0435\u0442, \u0441\u043c\u043e\u0434\u0435\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u0435\u0431\u044f \u043d\u0430 \u043c\u0435\u0441\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n\n\n\n

          \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b<\/strong>\u0451\u043d\u043d\u044b\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u044b \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f CJM?<\/strong><\/span><\/strong><\/h3>\n\n\n\n

          \u0414\u0430, \u043a\u043e\u043d\u0435\u0447\u043d\u043e) \u0418\u0445 \u043c\u043d\u043e\u0433\u043e. \u0412\u043e\u0442 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445:<\/p>\n\n\n\n

            \n
          • Google Sheets \u2014 \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0439 \u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u043a\u0430\u0440\u0442\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043c\u043e\u0436\u043d\u043e \u0432\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0431\u044b\u0447\u043d\u043e\u0439 \u0442\u0430\u0431\u043b\u0438\u0446\u0435\u0439.<\/li>\n\n\n\n
          • Figma \u0438\u043b\u0438 Sketch \u2014 \u0435\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0438\u0437\u043e\u0431\u0440\u0430\u0437\u0438\u0442\u044c \u0432\u0441\u0435 \u0434\u0435\u0442\u0430\u043b\u0438 \u0438 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0442\u043e \u044d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0432\u0430\u0441.<\/li>\n\n\n\n
          • \u0421anvanizer \u2014 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432 CJM.<\/li>\n\n\n\n
          • Miro \u2014 \u0437\u0434\u0435\u0441\u044c \u0432\u044b \u043d\u0430\u0439\u0434\u0451\u0442\u0435 \u0443\u0436\u0435 \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u043a\u0430\u0440\u0442\u044b \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/li>\n\n\n\n
          • Canva, Touchpoint Dashboard, UXPressia \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u044b.<\/li>\n<\/ul>\n\n\n\n

            \u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c CJM?<\/strong><\/span><\/strong><\/h3>\n\n\n\n

            \u0414\u043e\u043f\u0443\u0441\u0442\u0438\u043c, \u0432\u044b \u0443\u0436\u0435 \u0441\u043e\u0431\u0440\u0430\u043b\u0438 \u0432\u0441\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435, \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043a\u0430\u0440\u0442\u0443 \u043d\u0430 \u0441\u0435\u0440\u0432\u0438\u0441\u0435. \u0427\u0442\u043e \u0434\u0430\u043b\u044c\u0448\u0435 \u0441 \u043d\u0435\u0439 \u0434\u0435\u043b\u0430\u0442\u044c?<\/p>\n\n\n\n

            \u0422\u0435\u043f\u0435\u0440\u044c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u0440\u0442\u0443 \u0438 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u044b\u0432\u043e\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044b \u043d\u0430 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u0432\u0430\u0448\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c.<\/p>\n\n\n\n

            1. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u043d\u043e\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0434\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.
            2. \u0421\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u043f\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430.
            3. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u043f\u043e \u0441\u043e\u043f\u0440\u043e\u0432\u043e\u0436\u0434\u0435\u043d\u0438\u044e \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n

            \u0422\u0430\u043a Customer Journey Map \u0441\u0442\u0430\u043d\u0435\u0442 \u0434\u043b\u044f \u0432\u0430\u0441 \u043d\u0430\u0434\u0451\u0436\u043d\u044b\u043c \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n\n\n\n

            \u0425\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430?<\/strong><\/p>\n\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            \u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430? \u041a\u0430\u043a\u0438\u0435 \u044d\u043c\u043e\u0446\u0438\u0438 \u043e\u043d \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u0440\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438 \u0441 \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c\/\u0443\u0441\u043b\u0443\u0433\u043e\u0439 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0438\u043b\u0438 \u043d\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442 \u0432\u0430\u0441 \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432?\u00a0 \u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0432\u0430\u043c \u043e\u0431 \u043e\u0434\u043d\u043e\u043c \u0438\u0437 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043b\u0443\u0447\u0448\u0435 \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u0441\u0435\u0440\u0432\u0438\u0441, \u0447\u0442\u043e\u0431\u044b \u043a\u0430\u0436\u0434\u043e\u0435 \u0441\u043e\u043f\u0440\u0438\u043a\u043e\u0441\u043d\u043e\u0432\u0435\u043d\u0438\u0435 \u0441 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 […]<\/p>\n","protected":false},"author":5,"featured_media":6495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Customer journey map: \u0428\u043b\u044f\u0445 \u0432\u0456\u0434 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u0434\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 - \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0456\u0434 Solve Marketing","_yoast_wpseo_title":"Customer journey map: \u0443\u043b\u0443\u0447\u0448\u0430\u0439\u0442\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c","_yoast_wpseo_metadesc":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c Customer journey map, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u044d\u043c\u043e\u0446\u0438\u0438 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430.","_yoast_wpseo_linkdex":"51","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","footnotes":""},"categories":[318],"tags":[],"class_list":["post-16722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-marketing"],"acf":[],"yoast_head":"\nCustomer journey map: \u0443\u043b\u0443\u0447\u0448\u0430\u0439\u0442\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c Customer journey map, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u044d\u043c\u043e\u0446\u0438\u0438 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/customer-journey-map\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer journey map: \u0443\u043b\u0443\u0447\u0448\u0430\u0439\u0442\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c\" \/>\n<meta property=\"og:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c Customer journey map, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0438 \u044d\u043c\u043e\u0446\u0438\u0438 \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/customer-journey-map\/\" \/>\n<meta property=\"og:site_name\" content=\"Solve Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T20:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T21:20:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2022\/11\/kopyia-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0417\u0456\u043d\u0447\u0435\u043d\u043a\u043e \u0420\u0443\u0441\u043b\u0430\u043d\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0417\u0456\u043d\u0447\u0435\u043d\u043a\u043e \u0420\u0443\u0441\u043b\u0430\u043d\u0430\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u0445\u0432\u0438\u043b\u0438\u043d\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/customer-journey-map\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/customer-journey-map\/\"},\"author\":{\"name\":\"\u0417\u0456\u043d\u0447\u0435\u043d\u043a\u043e \u0420\u0443\u0441\u043b\u0430\u043d\u0430\",\"@id\":\"https:\/\/solve-marketing.ua\/blog\/#\/schema\/person\/4a079587817af8eb1149da543fc6fabd\"},\"headline\":\"Customer journey map: \u043a\u0430\u043a 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