{"id":16807,"date":"2026-03-23T17:45:48","date_gmt":"2026-03-23T15:45:48","guid":{"rendered":"https:\/\/solve-marketing.ua\/blog\/?p=16807"},"modified":"2026-03-23T19:51:31","modified_gmt":"2026-03-23T17:51:31","slug":"5-mistakes-in-performance-marketing","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/partner-articles\/5-mistakes-in-performance-marketing\/","title":{"rendered":"5 \u043f\u043e\u043c\u0438\u043b\u043e\u043a \u0443 Performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443"},"content":{"rendered":"\n<p>\u0411\u0430\u0433\u0430\u0442\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456\u0432 \u0441\u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u044f\u043a \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0448\u0432\u0438\u0434\u043a\u043e\u0433\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043b\u0456\u0434\u0456\u0432 \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432. \u041e\u0434\u043d\u0430\u043a \u043e\u0440\u0456\u0454\u043d\u0442\u0430\u0446\u0456\u044f \u043b\u0438\u0448\u0435 \u043d\u0430 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0441\u0442\u0430\u0454 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u044e \u043f\u0435\u0440\u0435\u0448\u043a\u043e\u0434\u043e\u044e \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043d\u0430 \u043b\u0456\u0434\u0435\u0440\u0430 \u0440\u0438\u043d\u043a\u0443. \u042f\u043a\u0449\u043e \u0432\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0430\u0446\u044e\u0454, \u0430\u043b\u0435 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0443\u043f\u0438\u043d\u0438\u043b\u043e\u0441\u044f \u0430\u0431\u043e \u043a\u043e\u0436\u0435\u043d \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u043b\u0456\u0434 \u0441\u0442\u0430\u0454 \u0434\u043e\u0440\u043e\u0436\u0447\u0438\u043c, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043a\u0440\u0438\u0454\u0442\u044c\u0441\u044f \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0445 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0430\u0445.<\/p>\n\n\n\n<p>\u041c\u0430\u0442\u0435\u0440\u0456\u0430\u043b \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043e <a href=\"https:\/\/labgramm.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>performance \u0430\u0433\u0435\u043d\u0446\u0456\u0454\u044e \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f Labgramm<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u043c\u0438\u043b\u043a\u0430 1. \u0412\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0443 LTV \u0442\u0430 \u0456\u0433\u043d\u043e\u0440\u0443\u0432\u0430\u043d\u043d\u044f Unit-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438<\/h3>\n\n\n\n<p>\u041e\u0446\u0456\u043d\u043a\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043b\u0438\u0448\u0435 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043c\u0456\u0441\u044f\u0447\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456 \u0432\u0438\u0442\u0440\u0430\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (ROAS) \u2014 \u0446\u0435 \u0448\u043b\u044f\u0445 \u0434\u043e \u0441\u0442\u0430\u0433\u043d\u0430\u0446\u0456\u0457, \u0430\u0434\u0436\u0435 \u0432\u0456\u043d \u043d\u0435 \u0440\u043e\u0437\u043a\u0440\u0438\u0432\u0430\u0454 \u0440\u0435\u0430\u043b\u044c\u043d\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"768\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/roas-vs-ltv-1.png\" alt=\"\u041c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430 \u0430\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u043e\u0433\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f\" class=\"wp-image-16819\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/roas-vs-ltv-1.png 1376w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/roas-vs-ltv-1-300x167.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/roas-vs-ltv-1-1024x572.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/roas-vs-ltv-1-768x429.png 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u0427\u043e\u043c\u0443 \u0444\u043e\u043a\u0443\u0441 \u043d\u0430 ROAS \u0454 \u043d\u0435\u0431\u0435\u0437\u043f\u0435\u0447\u043d\u0438\u043c<\/h4>\n\n\n\n<p>ROAS \u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u0430\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0431\u043c\u0435\u0436\u0443\u0454 \u0432\u0430\u0448\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0449\u043e\u0434\u043e \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u043e\u0457 \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0456\u043d \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0442\u0456\u043b\u044c\u043a\u0438 \u0442\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c, \u044f\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u0440\u0438\u043d\u0456\u0441 \u0437\u0430 \u043c\u0456\u0441\u044f\u0446\u044c. \u041e\u0434\u043d\u0430\u043a \u043d\u0435 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456, \u044f\u043a\u0443 \u0442\u043e\u0439 \u0441\u0430\u043c\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u043c \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c. \u042f\u043a\u0449\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0430 \u0431\u0456\u043b\u044c\u0448\u0438\u0439 \u043f\u0440\u043e\u043c\u0456\u0436\u043e\u043a \u0447\u0430\u0441\u0443, \u0442\u043e \u043c\u0438 \u043f\u043e\u0431\u0430\u0447\u0438\u043c\u043e, \u0449\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u0430 \u043e\u043a\u0443\u043f\u043d\u0456\u0441\u0442\u044c \u0432\u0438\u0449\u0430. \u0410 \u044f\u043a\u0449\u043e \u0432\u043e\u043d\u0430 \u0432\u0438\u0449\u0430, \u043e\u0442\u0436\u0435, \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u043b\u0443\u0447\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0430 \u0431\u0456\u043b\u044c\u0448\u0443 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c, \u0449\u043e \u0442\u0430\u043a \u0441\u0430\u043c\u043e&nbsp; \u0434\u0430\u0454 \u0437\u043c\u043e\u0433\u0443 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0431\u0456\u043b\u044c\u0448 \u0430\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u043e \u0437\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432.<\/p>\n\n\n\n<p>\u0421\u043f\u0440\u0430\u0432\u0436\u043d\u0456\u0439 \u0440\u0456\u0441\u0442 \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u044c\u0441\u044f, \u043a\u043e\u043b\u0438 \u0432\u0438 \u0437\u043d\u0430\u0454\u0442\u0435 Lifetime Value (LTV) \u2014 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a, \u044f\u043a\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0437\u0430 \u0432\u0435\u0441\u044c \u043f\u0435\u0440\u0456\u043e\u0434 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u0437 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c.<\/p>\n\n\n\n<p>\u041f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u043c\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c\u0438 \u043d\u0435 \u0454 \u0447\u0438\u043c\u043e\u0441\u044c \u043d\u0435\u0437\u0432\u0438\u0447\u0430\u0439\u043d\u0438\u043c, \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u043a\u043e\u043b\u0438 \u044f\u043a\u0456\u0441\u0442\u044c \u0441\u0430\u043c\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441\u043d\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u044e\u0442\u044c \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u043a\u043b\u0456\u0454\u043d\u0442\u0430. \u0412\u0430\u0436\u043b\u0438\u0432\u043e \u043e\u0446\u0438\u0444\u0440\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0446\u0456 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f, \u0457\u0445\u043d\u044e \u0447\u0430\u0441\u0442\u043e\u0442\u0443, \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0447\u0430\u0441 \u0436\u0438\u0442\u0442\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u042f\u043a \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 LTV<\/h4>\n\n\n\n<p>\u0414\u043b\u044f \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0444\u043e\u0440\u043c\u0443\u043b\u0443:&nbsp;<\/p>\n\n\n\n<p><em><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">LTV = \u0421\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0447\u0435\u043a \u00d7 \u0421\u0435\u0440\u0435\u0434\u043d\u044f \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0437\u0430 \u043e\u0431\u0440\u0430\u043d\u0438\u0439 \u043f\u0435\u0440\u0456\u043e\u0434 \u00d7 \u041f\u0435\u0440\u0456\u043e\u0434.<\/span><\/strong><\/em><\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0456\u043e\u0434 \u043c\u043e\u0436\u043d\u0430 \u0431\u0440\u0430\u0442\u0438 \u043d\u0430 \u0441\u0432\u0456\u0439 \u0440\u043e\u0437\u0441\u0443\u0434, \u0432\u0456\u0434 \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u043e\u0445 \u043c\u0456\u0441\u044f\u0446\u0456\u0432 \u0434\u043e \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u043e\u0445 \u0440\u043e\u043a\u0456\u0432. \u0427\u0438\u043c \u0431\u0456\u043b\u044c\u0448\u0438\u0439 \u043f\u0435\u0440\u0456\u043e\u0434 \u0431\u0440\u0430\u0442\u0438 \u0432 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043e\u043a, \u0442\u0438\u043c \u0431\u0456\u043b\u044c\u0448\u0443 \u043e\u043a\u0443\u043f\u043d\u0456\u0441\u0442\u044c \u043c\u0438 \u043c\u043e\u0436\u0435\u043c\u043e \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438, \u0430\u043b\u0435 \u0432\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u043f\u0435\u0440\u0456\u043e\u0434 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u0442\u0435\u0436 \u0441\u0442\u0430\u0454 \u0431\u0456\u043b\u044c\u0448\u0438\u043c. \u0422\u043e\u0436 \u043a\u0440\u0430\u0449\u0435 \u043e\u0431\u0438\u0440\u0430\u0442\u0438 \u0437\u0431\u0430\u043b\u0430\u043d\u0441\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u0435\u0440\u0456\u043e\u0434, \u0437\u0430 \u044f\u043a\u0438\u0439 \u043c\u0438 \u0433\u043e\u0442\u043e\u0432\u0456 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439.<\/p>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0434\u043b\u044f \u043d\u0456\u0448\u0456 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0432\u043e\u0434\u0438:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0421\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0447\u0435\u043a: 400 \u0433\u0440\u043d.<\/li>\n\n\n\n<li>\u041f\u0435\u0440\u0456\u043e\u0434 \u0430\u043d\u0430\u043b\u0456\u0437\u0443: 1 \u0440\u0456\u043a.<\/li>\n\n\n\n<li>\u0427\u0430\u0441\u0442\u043e\u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u043e\u043a: \u0434\u0432\u0456\u0447\u0456 \u0437\u0430 \u043c\u0456\u0441\u044f\u0446\u044c (24 \u0440\u0430\u0437\u0438 \u0437\u0430 \u0440\u0456\u043a)<\/li>\n<\/ol>\n\n\n\n<p><em><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">LTV = 400 \u00d7 24 = 9 600 \u0433\u0440\u043d.<\/span><\/strong><\/em><\/p>\n\n\n\n<p>\u042f\u043a\u0449\u043e \u0432 \u0442\u0430\u043a\u043e\u043c\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0431\u0443\u043b\u0430 \u0431 \u043d\u0430 \u0440\u0456\u0432\u043d\u0456 400 \u0433\u0440\u043d, \u0442\u043e \u0432 \u043c\u0456\u0441\u044f\u0447\u043d\u043e\u043c\u0443 \u0437\u0432\u0456\u0442\u0456 \u0437 ROAS \u043c\u0438 \u0431 \u0431\u0430\u0447\u0438\u043b\u0438 \u0442\u0430\u043a\u0443 \u043a\u0430\u0440\u0442\u0438\u043d\u0443:<\/p>\n\n\n\n<p><em><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">ROAS (\u043c\u0456\u0441\u044f\u0447\u043d\u0438\u0439) = 400 \/ 400 = 1 (100%)<\/span><\/strong><\/em><\/p>\n\n\n\n<p>\u0411\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456\u0432, \u0434\u0438\u0432\u043b\u044f\u0447\u0438\u0441\u044c \u043d\u0430 \u0446\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456, \u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0431, \u0449\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u0440\u0430\u0446\u044e\u0454 \u043d\u0435\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e. \u0410\u043b\u0435 \u0442\u0435\u043f\u0435\u0440 \u043c\u0438 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u0454\u043c\u043e \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443 \u0456\u0437 \u043f\u0456\u0434\u0445\u043e\u0434\u043e\u043c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 LTV \u0437\u0430 \u0440\u0456\u043a, \u0434\u043e\u0434\u0430\u044e\u0447\u0438 \u0434\u043e \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 (CAC) \u0432\u0441\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0430 \u0446\u0435\u0439 \u043f\u0435\u0440\u0456\u043e\u0434:<\/p>\n\n\n\n<p><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\"><em>ROAS (\u0440\u0456\u0447\u043d\u0438\u0439) = 9 600<\/em> <em>\/ 1 500 = 6,4 (640%)<\/em><\/span><\/strong><\/p>\n\n\n\n<p>\u0406\u0437 \u0442\u0430\u043a\u043e\u0433\u043e \u043f\u043e\u0433\u043b\u044f\u0434\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0443\u0436\u0435 \u043d\u0435 \u0437\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u0431\u0438\u0442\u043a\u043e\u0432\u0438\u043c \u0442\u0430 \u0434\u0430\u0454 \u0437\u043c\u043e\u0433\u0443 \u043f\u0456\u0434\u043d\u044f\u0442\u0438 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u0443 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0449\u043e\u0431 \u0432\u0438\u0433\u0440\u0430\u0442\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044e \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0430\u0443\u043a\u0446\u0456\u043e\u043d\u0456.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u0449\u043e\u0434\u043e \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u043f\u0440\u043e\u0432\u0430\u0434\u044c\u0442\u0435 \u043d\u0430\u0441\u043a\u0440\u0456\u0437\u043d\u0443 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443, \u0449\u043e \u0456\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u0430 \u0437 \u0432\u0430\u0448\u043e\u044e CRM;<\/li>\n\n\n\n<li>\u0432\u0438\u0437\u043d\u0430\u0447\u0442\u0435 \u043a\u043e\u0433\u043e\u0440\u0442\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437: \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0439\u0442\u0435 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u044f\u043a\u0456 \u043f\u0440\u0438\u0439\u0448\u043b\u0438 \u0443 \u043f\u0435\u0432\u043d\u0438\u0439 \u043c\u0456\u0441\u044f\u0446\u044c;<\/li>\n\n\n\n<li>\u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0439\u0442\u0435 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u0438\u0439 \u0421\u0410\u0421 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 LTV (\u0441\u043f\u0456\u0432\u0432\u0456\u0434\u043d\u043e\u0448\u0435\u043d\u043d\u044f 1:3 \u0432\u0432\u0430\u0436\u0430\u0454\u0442\u044c\u0441\u044f \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u0438\u043c \u0434\u043b\u044f \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441\u0456\u0432);<\/li>\n\n\n\n<li>\u0456\u043d\u0432\u0435\u0441\u0442\u0443\u0439\u0442\u0435 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0430\u0433\u0440\u0435\u0441\u0438\u0432\u043d\u0456\u0448\u0435, \u044f\u043a\u0449\u043e LTV \u0434\u0430\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u00ab\u043f\u0435\u0440\u0435\u043a\u0443\u043f\u0438\u0442\u0438\u00bb \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u043d\u0430 \u0430\u0443\u043a\u0446\u0456\u043e\u043d\u0456.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u043c\u0438\u043b\u043a\u0430 2. \u041d\u0435\u0445\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0430<\/h3>\n\n\n\n<p>\u0423 performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0456\u0441\u043d\u0443\u0454 \u0456\u043b\u044e\u0437\u0456\u044f, \u0449\u043e \u0431\u0440\u0435\u043d\u0434 \u2014 \u0446\u0435 \u0449\u043e\u0441\u044c \u0435\u0444\u0435\u043c\u0435\u0440\u043d\u0435, \u0449\u043e \u043d\u0435 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456. \u041f\u0440\u043e\u0442\u0435 \u0431\u0435\u0437 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u043d\u0430\u0434 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044e \u0432\u0438 \u0441\u0442\u0430\u0454\u0442\u0435 \u0437\u0430\u0440\u0443\u0447\u043d\u0438\u043a\u043e\u043c \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0456\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436 \u0456 \u0437\u043c\u0443\u0448\u0435\u043d\u0456 \u043a\u043e\u043d\u043a\u0443\u0440\u0443\u0432\u0430\u0442\u0438 \u043b\u0438\u0448\u0435 \u0446\u0456\u043d\u043e\u044e.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0415\u0444\u0435\u043a\u0442 \u043e\u0440\u0435\u043e\u043b\u0443 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 performance-\u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430\u0445<\/h4>\n\n\n\n<p>\u0421\u0438\u043b\u044c\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0432\u0430\u0448\u0456 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0412\u0438\u0449\u0438\u0439 CTR (Click-Through Rate):<\/strong> \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456 \u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u043a\u043b\u0456\u043a\u0430\u044e\u0442\u044c \u043d\u0430 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0437\u043d\u0430\u0439\u043e\u043c\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/li>\n\n\n\n<li><strong>\u041d\u0438\u0436\u0447\u0438\u0439 CPC (Cost Per Click):<\/strong> \u0447\u0435\u0440\u0435\u0437 \u0432\u0438\u0441\u043e\u043a\u0438\u0439 CTR \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0432\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u0432\u0430\u0448\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0456\u0448\u0438\u043c\u0438 \u0442\u0430 \u0437\u043d\u0438\u0436\u0443\u044e\u0442\u044c \u0446\u0456\u043d\u0443 \u043a\u043b\u0456\u043a\u0430.<\/li>\n\n\n\n<li><strong>\u0412\u0438\u0449\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0441\u0430\u0439\u0442\u0443 (CR):<\/strong> \u0434\u043e\u0432\u0456\u0440\u0430 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0437\u043d\u0456\u043c\u0430\u0454 \u0437\u0430\u043f\u0435\u0440\u0435\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0449\u0435 \u0434\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0443 \u0437\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f \u0444\u043e\u0440\u043c\u0438.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u042f\u043a \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430?<\/h4>\n\n\n\n<p>\u041d\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u044f\u043a \u0454\u0434\u0438\u043d\u0443 \u043c\u0435\u0442\u0440\u0438\u043a\u0443. \u0410\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0440\u0456\u0441\u0442 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432 \u0443 Google Trends \u0442\u0430 Google Search Console;<\/li>\n\n\n\n<li>\u0447\u0430\u0441\u0442\u043a\u0443 \u043f\u0440\u044f\u043c\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443 (Direct) \u043d\u0430 \u0441\u0430\u0439\u0442\u0456;<\/li>\n\n\n\n<li>\u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 Brand Lift (\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043f\u0456\u0441\u043b\u044f \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443 \u0432\u0456\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0438).<\/li>\n<\/ul>\n\n\n\n<p>\u0420\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0431\u0440\u0435\u043d\u0434\u0430 \u2014 \u0446\u0435 \u043d\u0435 \u043f\u0440\u043e \u043b\u043e\u0433\u043e\u0442\u0438\u043f, \u0430 \u043f\u0440\u043e \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0456\u0441\u0456\u0457, \u0454\u0434\u0438\u043d\u043e\u0433\u043e tone of voice \u0442\u0430 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0457 \u0456\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0456 \u0432 \u0443\u0441\u0456\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457.<\/p>\n\n\n\n<p>\u0424\u043e\u0440\u043c\u0443\u0439\u0442\u0435 \u0431\u0440\u0435\u043d\u0434 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0457 \u043c\u0435\u0442\u0438 \u0456\u0441\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443. \u041f\u043e\u0440\u0456\u0432\u043d\u044f\u0439\u0442\u0435, \u044f\u043a \u0440\u0456\u0437\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438 \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u0441\u0432\u043e\u0457 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0442\u0430 \u0441\u0442\u0438\u043b\u044c \u0449\u043e\u0434\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0457 \u0456\u0434\u0435\u0457 (Big Idea)<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n  <table class=\"has-fixed-layout\" style=\"border-collapse: collapse;\">\n    <tbody>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\"><strong>\u0411\u0440\u0435\u043d\u0434<\/strong><\/td>\n        <td style=\"border: 1px solid #ffce68;\"><strong>Big Idea<\/strong><\/td>\n        <td style=\"border: 1px solid #ffce68;\"><strong>\u041f\u0440\u043e \u0449\u043e \u0431\u0440\u0435\u043d\u0434 (\u0441\u0443\u0442\u044c):<\/strong><\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Nike<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0414\u0456\u044f \u0444\u043e\u0440\u043c\u0443\u0454 \u0456\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u0456\u0441\u0442\u044c. \u0410\u0442\u043b\u0435\u0442\u043e\u043c \u0441\u0442\u0430\u044e\u0442\u044c, \u0430 \u043d\u0435 \u043d\u0430\u0440\u043e\u0434\u0436\u0443\u044e\u0442\u044c\u0441\u044f.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u041d\u0435 \u043f\u0440\u043e \u0441\u043f\u043e\u0440\u0442, \u0430 \u043f\u0440\u043e \u043f\u043e\u0434\u043e\u043b\u0430\u043d\u043d\u044f \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u043e\u043f\u043e\u0440\u0443.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Apple<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0422\u0432\u043e\u0440\u0447\u0456 \u043b\u044e\u0434\u0438 \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c \u0441\u0432\u0456\u0442, \u044f\u043a\u0449\u043e \u0457\u043c \u043d\u0435 \u0437\u0430\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0417\u0432\u0456\u043b\u044c\u043d\u0435\u043d\u043d\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b\u0443 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0443 \u0439 \u0434\u0438\u0437\u0430\u0439\u043d.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">IKEA<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u043c \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456, \u0430 \u043d\u0435 \u043e\u0431\u0440\u0430\u043d\u0438\u043c.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0414\u0435\u043c\u043e\u043a\u0440\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u0456 \u043f\u043e\u0431\u0443\u0442\u0443.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Patagonia<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0411\u0456\u0437\u043d\u0435\u0441 \u0456\u0441\u043d\u0443\u0454, \u0449\u043e\u0431 \u0437\u0430\u0445\u0438\u0449\u0430\u0442\u0438 \u043f\u043b\u0430\u043d\u0435\u0442\u0443, \u0430 \u043d\u0435 \u043d\u0430\u0432\u043f\u0430\u043a\u0438.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u041a\u043e\u043c\u0435\u0440\u0446\u0456\u044f \u044f\u043a \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0435\u0439.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Tesla<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u041c\u0430\u0439\u0431\u0443\u0442\u043d\u0454 \u0435\u043d\u0435\u0440\u0433\u0456\u0457 \u043f\u043e\u0432\u0438\u043d\u043d\u043e \u043d\u0430\u0441\u0442\u0430\u0442\u0438 \u0448\u0432\u0438\u0434\u0448\u0435, \u043d\u0456\u0436 \u043c\u0438 \u0437\u0432\u0438\u043a\u043b\u0438.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u041f\u0440\u0438\u0441\u043a\u043e\u0440\u0435\u043d\u043d\u044f \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0441\u0442\u0430\u043b\u043e\u0457 \u0435\u043d\u0435\u0440\u0433\u0456\u0457.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Google<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0406\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u044e \u0456 \u043a\u043e\u0440\u0438\u0441\u043d\u043e\u044e \u043a\u043e\u0436\u043d\u043e\u043c\u0443.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u041d\u0430\u0432\u0456\u0433\u0430\u0446\u0456\u044f \u0443 \u0441\u043a\u043b\u0430\u0434\u043d\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456 \u0437\u043d\u0430\u043d\u044c.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Amazon<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u041a\u043b\u0456\u0454\u043d\u0442\u043e\u0446\u0435\u043d\u0442\u0440\u0438\u0447\u043d\u0456\u0441\u0442\u044c \u044f\u043a \u0430\u0431\u0441\u043e\u043b\u044e\u0442.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0411\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441 \u043c\u0430\u0454 \u043f\u043e\u0447\u0438\u043d\u0430\u0442\u0438\u0441\u044c \u0456\u0437 \u043f\u043e\u0442\u0440\u0435\u0431 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0430 \u043d\u0435 \u0437 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Coca-Cola<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0421\u043f\u0456\u043b\u044c\u043d\u0456 \u043c\u043e\u043c\u0435\u043d\u0442\u0438 \u0441\u0442\u0432\u043e\u0440\u044e\u044e\u0442\u044c \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f \u0449\u0430\u0441\u0442\u044f.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0415\u043c\u043e\u0446\u0456\u0439\u043d\u0438\u0439 \u043a\u043b\u0435\u0439 \u043c\u0456\u0436 \u043b\u044e\u0434\u044c\u043c\u0438.<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"border: 1px solid #ffce68;\">Red Bull<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u041b\u044e\u0434\u0441\u044c\u043a\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0448\u0438\u0440\u0448\u0456, \u043d\u0456\u0436 \u043c\u0438 \u0437\u0432\u0438\u043a\u043b\u0438 \u0434\u0443\u043c\u0430\u0442\u0438.<\/td>\n        <td style=\"border: 1px solid #ffce68;\">\u0420\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043d\u044f \u043c\u0435\u0436 \u0444\u0456\u0437\u0438\u0447\u043d\u043e\u0433\u043e \u0456 \u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e.<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u043c\u0438\u043b\u043a\u0430 3. \u0412\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0438\u0445 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u0442\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u0456\u043f\u043e\u0442\u0435\u0437<\/h3>\n\n\n\n<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u2014 \u0446\u0435 \u043d\u0435 \u043b\u043e\u0442\u0435\u0440\u0435\u044f, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u0456\u043f\u043e\u0442\u0435\u0437. \u041e\u0434\u043d\u0430 \u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0438\u0445 \u043f\u043e\u043c\u0438\u043b\u043e\u043a \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u2014 \u0437\u0443\u043f\u0438\u043d\u044f\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0447\u0435\u0440\u0435\u0437 \u043c\u0456\u0441\u044f\u0446\u044c \u043f\u0456\u0441\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443, \u044f\u043a\u0449\u043e \u0432\u043e\u043d\u0438 \u043d\u0435 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0438 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u0435\u0440\u0456\u043e\u0434 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0456\u0432<\/h4>\n\n\n\n<p>\u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 (Meta Ads, Google Ads) \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u043d\u0430 \u0431\u0430\u0437\u0456 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443. \u0407\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u0435\u043d \u0447\u0430\u0441 (\u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 7\u201314 \u0434\u043d\u0456\u0432) \u0442\u0430 \u043f\u0435\u0432\u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439 (\u043c\u0456\u043d\u0456\u043c\u0443\u043c 50 \u043d\u0430 \u0442\u0438\u0436\u0434\u0435\u043d\u044c), \u0449\u043e\u0431 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u043a\u043e\u043c\u0443 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0435 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u041f\u0435\u0440\u0435\u0434\u0447\u0430\u0441\u043d\u0435 \u0432\u0442\u0440\u0443\u0447\u0430\u043d\u043d\u044f \u0430\u0431\u043e \u0432\u0438\u043c\u043a\u043d\u0435\u043d\u043d\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u043f\u0440\u043e\u0441\u0442\u043e \u00ab\u0441\u043f\u0430\u043b\u044e\u0454\u00bb \u0431\u044e\u0434\u0436\u0435\u0442, \u043d\u0435 \u0434\u0430\u044e\u0447\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0456 \u0437\u043d\u0430\u0439\u0442\u0438 \u0432\u0430\u0448\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041c\u043e\u0434\u0435\u043b\u044c \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0443 70\/20\/10<\/h4>\n\n\n\n<p><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">\u0414\u043b\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0443 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0442\u0430\u043a\u0438\u0439 \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>70% \u0431\u044e\u0434\u0436\u0435\u0442\u0443<\/strong> \u2014 \u043d\u0430 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0435\u043d\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u0442\u0430 \u0437\u0432\u2019\u044f\u0437\u043a\u0438, \u0449\u043e \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442;<\/li>\n\n\n\n<li><strong>20% \u0431\u044e\u0434\u0436\u0435\u0442\u0443<\/strong> \u2014 \u043d\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u043d\u0430\u043f\u0440\u044f\u043c\u0456\u0432 \u0430\u0431\u043e \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0443\u043c\u0456\u0436\u043d\u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0439;<\/li>\n\n\n\n<li><strong>10% \u0431\u044e\u0434\u0436\u0435\u0442\u0443<\/strong> \u2014 \u043d\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438 (\u043d\u043e\u0432\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438, \u0440\u0438\u0437\u0438\u043a\u043e\u0432\u0430\u043d\u0456 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438).<\/li>\n<\/ul>\n\n\n\n<p>\u0411\u0435\u0437\u043f\u0435\u0440\u0435\u0440\u0432\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u0434\u0430\u0454 \u0437\u043c\u043e\u0433\u0443 \u043d\u0430\u043a\u043e\u043f\u0438\u0447\u0443\u0432\u0430\u0442\u0438 \u0434\u0430\u043d\u0456. \u0423 performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u0430\u043d\u0456 \u2014 \u0446\u0435 \u0430\u043a\u0442\u0438\u0432. \u0427\u0438\u043c \u0457\u0445 \u0431\u0456\u043b\u044c\u0448\u0435, \u0442\u0438\u043c \u0431\u0456\u043b\u044c\u0448\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u0432\u043f\u043b\u0438\u0432\u0430\u0442\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0422\u0435\u0441\u0442\u0438 \u0433\u0456\u043f\u043e\u0442\u0435\u0437 \u0442\u0430 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u044c<\/h4>\n\n\n\n<p>\u0417\u0430 \u043e\u0434\u0438\u043d \u043c\u0456\u0441\u044f\u0446\u044c \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043e \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0432\u0441\u0456 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438. \u0426\u044c\u043e\u0433\u043e \u043f\u0435\u0440\u0456\u043e\u0434\u0443 \u0431\u0443\u0434\u0435 \u0437\u0430\u043c\u0430\u043b\u043e \u0439 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0433\u043b\u0438\u0431\u0438\u043d\u043d\u043e\u0457 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445. \u0411\u0435\u0437 \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u043d\u0435 \u043f\u0440\u0438\u0439\u0434\u0443\u0442\u044c \u043d\u043e\u0432\u0456 \u043f\u0440\u043e\u0440\u0438\u0432\u043d\u0456 \u0456\u0434\u0435\u0457, \u0449\u043e \u0442\u0430\u043a \u0441\u0430\u043c\u043e \u043d\u0435 \u0434\u0430\u0441\u0442\u044c \u0437\u043c\u043e\u0433\u0438 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0456 \u0434\u0456\u0457 \u0442\u0430 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0432\u0436\u0435 \u043d\u043e\u0432\u0456 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438.<\/p>\n\n\n\n<p>\u042f\u043a\u0449\u043e \u0432\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0454\u0442\u0435 \u0437 \u043d\u0443\u043b\u044f \u043d\u043e\u0432\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u043a\u0430\u043d\u0430\u043b, \u0437\u0430\u043a\u043b\u0430\u0434\u0430\u0439\u0442\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043d\u0435\u0441\u0442\u0438 \u0437\u0431\u0438\u0442\u043a\u0438 \u043d\u0435 \u043c\u0435\u043d\u0448\u0435 \u043d\u0456\u0436 \u043d\u0430 3 \u043c\u0456\u0441\u044f\u0446\u0456.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"768\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/4-1.png\" alt=\"\u0425\u0430\u043e\u0441 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u044c\" class=\"wp-image-16822\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/4-1.png 1376w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/4-1-300x167.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/4-1-1024x572.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/03\/4-1-768x429.png 768w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u043c\u0438\u043b\u043a\u0430 4. \u0412\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044c\u043e\u0457 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0438 \u0442\u0430 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0456\u0432<\/h3>\n\n\n\n<p><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">\u0414\u043b\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u043b\u044e\u0434\u0438\u043d\u0430, \u044f\u043a\u0430:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0440\u043e\u0437\u0443\u043c\u0456\u0454 \u0440\u0456\u0437\u043d\u0438\u0446\u044e \u043c\u0456\u0436 \u043b\u0456\u0434\u043e\u043c \u0442\u0430 \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u043e\u0432\u0430\u043d\u0438\u043c \u043b\u0456\u0434\u043e\u043c (MQL\/SQL);<\/li>\n\n\n\n<li>\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0454 \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u043d\u0430 \u0432\u0441\u0456\u0445 \u0435\u0442\u0430\u043f\u0430\u0445;<\/li>\n\n\n\n<li>\u0440\u043e\u0437\u0443\u043c\u0456\u0454, \u044f\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0430\u043c\u0438;<\/li>\n\n\n\n<li>\u0456\u043d\u0442\u0435\u0433\u0440\u0443\u0454 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0432 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043b\u0430\u043d \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457;<\/li>\n<\/ul>\n\n\n\n<p>\u042f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 \u043d\u0435\u043c\u0430\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043d\u0430\u0439\u043d\u044f\u0442\u0438 \u0442\u043e\u043f\u043e\u0432\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430 \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0432\u0438 \u044f\u043a \u0432\u043b\u0430\u0441\u043d\u0438\u043a \u043c\u0430\u0454\u0442\u0435 \u0440\u043e\u0437\u0456\u0431\u0440\u0430\u0442\u0438\u0441\u044f \u0432 \u043e\u0441\u043d\u043e\u0432\u0430\u0445: \u0449\u043e \u0442\u0430\u043a\u0435 CAC, \u044f\u043a \u043f\u0440\u0430\u0446\u044e\u0454 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0456 \u044f\u043a\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u0454 \u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u0438\u043c\u0438 \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0457 \u043d\u0456\u0448\u0456.<\/p>\n\n\n\n<p>\u041f\u043e\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u0441\u044f \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u043d\u044f\u0445 \u043b\u0438\u0448\u0435 \u043d\u0430 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0430, \u044f\u043a\u0438\u0439 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u043d\u0435 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u2014 \u0446\u0435 \u0440\u0438\u0437\u0438\u043a \u043d\u0435\u0441\u0442\u0438 \u0437\u0431\u0438\u0442\u043a\u0438.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u043c\u0438\u043b\u043a\u0430 5. \u0421\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u044f\u043a \u043b\u0456\u043d\u0456\u0439\u043d\u043e\u0457 \u043c\u043e\u0434\u0435\u043b\u0456 \u0442\u0430 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u0457<\/h3>\n\n\n\n<p>\u0422\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0430 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u00ab\u041f\u043e\u0431\u0430\u0447\u0438\u0432 \u2014 \u041f\u0435\u0440\u0435\u0439\u0448\u043e\u0432 \u2014 \u041a\u0443\u043f\u0438\u0432\u00bb \u0443 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456 \u043c\u0430\u0439\u0436\u0435 \u043d\u0435 \u0456\u0441\u043d\u0443\u0454. \u041a\u043b\u0456\u0454\u043d\u0442 \u043c\u043e\u0436\u0435 \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438 \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 Instagram, \u043f\u0456\u0437\u043d\u0456\u0448\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0438 \u0441\u0442\u0430\u0442\u0442\u044e \u0432 \u0431\u043b\u043e\u0437\u0456, \u0449\u0435 \u0447\u0435\u0440\u0435\u0437 \u0442\u0438\u0436\u0434\u0435\u043d\u044c \u0437\u043d\u0430\u0439\u0442\u0438 \u0432\u0430\u0441 \u0447\u0435\u0440\u0435\u0437 \u043f\u043e\u0448\u0443\u043a \u0456 \u043b\u0438\u0448\u0435 \u043f\u043e\u0442\u0456\u043c \u0437\u0434\u0456\u0439\u0441\u043d\u0438\u0442\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u0428\u043b\u044f\u0445 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u044c \u0431\u0456\u043b\u044c\u0448 \u043d\u0435\u043e\u0447\u0435\u0432\u0438\u0434\u043d\u0438\u0439, \u043d\u0456\u0436 \u043d\u0430\u043c \u0446\u0435 \u0437\u0434\u0430\u0454\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044f Messy Middle (\u0417\u0430\u043f\u043b\u0443\u0442\u0430\u043d\u0430 \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0430)<\/h4>\n\n\n\n<p>Google \u0432\u0432\u0456\u0432 \u0442\u0435\u0440\u043c\u0456\u043d \u00abMessy Middle\u00bb \u0434\u043b\u044f \u043e\u043f\u0438\u0441\u0443 \u0445\u0430\u043e\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f. \u041c\u0456\u0436 \u0442\u0440\u0438\u0433\u0435\u0440\u043e\u043c (\u043f\u043e\u0442\u0440\u0435\u0431\u043e\u044e) \u0442\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u044e \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u043f\u0435\u0440\u0435\u0431\u0443\u0432\u0430\u0454 \u0443 \u0434\u0432\u043e\u0445 \u0441\u0442\u0430\u043d\u0430\u0445:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f (Exploration):<\/strong> \u043f\u043e\u0448\u0443\u043a \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432, \u0432\u0438\u0432\u0447\u0435\u043d\u043d\u044f \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457.<\/li>\n\n\n\n<li><strong>\u041e\u0446\u0456\u043d\u043a\u0430 (Evaluation):<\/strong> \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u0446\u0456\u043d, \u0432\u0438\u0432\u0447\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u0433\u0443\u043a\u0456\u0432, \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0430 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0430.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u0457 \u0437\u0430 \u043e\u0441\u0442\u0430\u043d\u043d\u0456\u043c \u043a\u043b\u0456\u043a\u043e\u043c (Last-Click)<\/h4>\n\n\n\n<p>\u042f\u043a\u0449\u043e \u0432\u0438 \u043e\u0446\u0456\u043d\u044e\u0454\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437\u0430 \u043c\u043e\u0434\u0435\u043b\u043b\u044e Last-Click, \u0432\u0438 \u0431\u0443\u0434\u0435\u0442\u0435 \u0431\u0430\u0447\u0438\u0442\u0438, \u0449\u043e \u0431\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0430\u0431\u043e \u043f\u0440\u044f\u043c\u0456 \u0437\u0430\u0445\u043e\u0434\u0438. \u0426\u0435 \u043c\u043e\u0436\u0435 \u0441\u043f\u043e\u043d\u0443\u043a\u0430\u0442\u0438 \u0432\u0430\u0441 \u0432\u0438\u043c\u043a\u043d\u0443\u0442\u0438 Facebook \u0430\u0431\u043e YouTube. \u041f\u0440\u043e\u0442\u0435 \u0441\u0430\u043c\u0435 \u0446\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u0447\u0430\u0441\u0442\u043e \u0454 \u043f\u0435\u0440\u0448\u043e\u044e \u0442\u043e\u0447\u043a\u043e\u044e \u0434\u043e\u0442\u0438\u043a\u0443, \u0431\u0435\u0437 \u044f\u043a\u043e\u0457 \u043a\u043b\u0456\u0454\u043d\u0442 \u043d\u0456\u043a\u043e\u043b\u0438 \u0431 \u043d\u0435 \u043f\u043e\u0447\u0430\u0432 \u0448\u0443\u043a\u0430\u0442\u0438 \u0432\u0430\u0448\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u0432 Google.<\/p>\n\n\n\n<p><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">\u042f\u043a \u0434\u0456\u044f\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u043e\u0431\u0443\u0434\u0443\u0439\u0442\u0435 <a href=\"https:\/\/labgramm.com\/blogs\/cjm-customer-journey-map-shcho-ce-i-chomu-vona-vazhliva-dlya-biznesu\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Customer Journey Map<\/strong><\/a> (CJM) \u2014 \u043a\u0430\u0440\u0442\u0443 \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430;<\/li>\n\n\n\n<li>\u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u043c\u043e\u0434\u0435\u043b\u0456 \u0431\u0430\u0433\u0430\u0442\u043e\u043a\u0430\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0430\u0442\u0440\u0438\u0431\u0443\u0446\u0456\u0457 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, Data-driven);<\/li>\n\n\n\n<li>\u0441\u0442\u0432\u043e\u0440\u044e\u0439\u0442\u0435 \u043e\u043a\u0440\u0435\u043c\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0434\u043b\u044f \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0435\u0442\u0430\u043f\u0443: \u0432\u0456\u0434\u0435\u043e \u0434\u043b\u044f \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f, \u0441\u0442\u0430\u0442\u0442\u0456 \u0434\u043b\u044f \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f, \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u00ab\u0434\u043e\u0442\u0438\u0441\u043a\u0430\u043d\u043d\u044f\u00bb.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a<\/h3>\n\n\n\n<p>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u0432 performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u2014 \u0446\u0435 \u043d\u0435 \u043f\u0440\u043e \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0443 \u0432\u0434\u0432\u0456\u0447\u0456, \u0430 \u043f\u0440\u043e \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0443 \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u043e\u0457 \u0441\u0438\u0441\u0442\u0435\u043c\u0438. \u0422\u0456\u043b\u044c\u043a\u0438 \u043f\u043e\u0454\u0434\u043d\u0443\u044e\u0447\u0438 \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0443 \u0442\u043e\u0447\u043d\u0456\u0441\u0442\u044c \u0443 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0443 LTV, \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0439 \u0442\u0430 \u0433\u043b\u0438\u0431\u043e\u043a\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u0457 \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0432\u0438 \u0437\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u0431\u0440\u0435\u043d\u0434-\u043b\u0456\u0434\u0435\u0440.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0411\u0430\u0433\u0430\u0442\u043e \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456\u0432 \u0441\u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u044f\u043a \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0448\u0432\u0438\u0434\u043a\u043e\u0433\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u043b\u0456\u0434\u0456\u0432 \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432. \u041e\u0434\u043d\u0430\u043a \u043e\u0440\u0456\u0454\u043d\u0442\u0430\u0446\u0456\u044f \u043b\u0438\u0448\u0435 \u043d\u0430 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0441\u0442\u0430\u0454 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u044e \u043f\u0435\u0440\u0435\u0448\u043a\u043e\u0434\u043e\u044e \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043d\u0430 \u043b\u0456\u0434\u0435\u0440\u0430 \u0440\u0438\u043d\u043a\u0443. \u042f\u043a\u0449\u043e \u0432\u0430\u0448\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0430\u0446\u044e\u0454, \u0430\u043b\u0435 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0443\u043f\u0438\u043d\u0438\u043b\u043e\u0441\u044f \u0430\u0431\u043e \u043a\u043e\u0436\u0435\u043d \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u043b\u0456\u0434 \u0441\u0442\u0430\u0454 \u0434\u043e\u0440\u043e\u0436\u0447\u0438\u043c, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043a\u0440\u0438\u0454\u0442\u044c\u0441\u044f \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0445 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0430\u0445. \u041c\u0430\u0442\u0435\u0440\u0456\u0430\u043b \u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043e performance \u0430\u0433\u0435\u043d\u0446\u0456\u0454\u044e \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f Labgramm. \u041f\u043e\u043c\u0438\u043b\u043a\u0430 1. \u0412\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"5 \u043f\u043e\u043c\u0438\u043b\u043e\u043a \u0443 performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443","_yoast_wpseo_metadesc":"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f \u043f\u0440\u043e \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u0432 performance-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u044f\u043a\u0456 \u0433\u0430\u043b\u044c\u043c\u0443\u044e\u0442\u044c \u0440\u0456\u0441\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. 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