{"id":16948,"date":"2023-04-24T09:41:00","date_gmt":"2023-04-24T06:41:00","guid":{"rendered":"https:\/\/solve-marketing.ua\/blog\/?p=16948"},"modified":"2026-04-20T11:43:36","modified_gmt":"2026-04-20T08:43:36","slug":"how-to-create-an-ideal-customer-profile-for-b2b-and-b2c-business","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/how-to-create-an-ideal-customer-profile-for-b2b-and-b2c-business\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f B2B \u0438 B2C \u0431\u0438\u0437\u043d\u0435\u0441\u0430"},"content":{"rendered":"\n<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u0435\u0447\u0442\u0430\u0435\u0442 \u043e \u0441\u0432\u043e\u0451\u043c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0435 \u2014 \u0447\u0442\u043e\u0431\u044b \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0438 \u043d\u0430 \u0432\u0441\u044e \u0436\u0438\u0437\u043d\u044c, \u043a\u0430\u043a \u0432 \u0440\u043e\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0444\u0438\u043b\u044c\u043c\u0430\u0445 \u0441 \u0445\u044d\u043f\u043f\u0438-\u044d\u043d\u0434\u043e\u043c.<\/p>\n\n\n\n<p>\u041d\u043e \u043c\u044b, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0443\u0434\u0430\u043b\u0451\u043d\u043d\u043e\u0433\u043e \u043e\u0442\u0434\u0435\u043b\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Solve Marketing, \u0437\u043d\u0430\u0435\u043c \u043f\u0440\u0430\u0432\u0434\u0443. \u00ab\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u00bb \u2014 \u043d\u0435 \u044d\u0444\u0435\u043c\u0435\u0440\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0437 \u0438\u0437 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u043c\u0435\u0442\u0440\u0430\u0436\u043a\u0438 \u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445, \u0433\u0434\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0440\u0430\u0432\u044f\u0442\u0441\u044f \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0443 \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u0437\u0433\u043b\u044f\u0434\u0430, \u0430 \u0432\u043f\u043e\u043b\u043d\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430&#8230;<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431 ICP (Ideal customer profile \u0438\u043b\u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430)<strong> <\/strong>\u043a\u0430\u043a \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043c\u0435\u0442\u0440\u0438\u043a\u0435 \u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u0435 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0441\u0444\u0435\u0440\u044b \u04122\u0412 \u0438 \u04122\u0421, \u043c\u044b \u043f\u043e\u043e\u0431\u0449\u0430\u043b\u0438\u0441\u044c \u0441 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u043c\u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Solve Marketing: \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u043e\u0439 \u0411\u0435\u043b\u043e\u043a\u043e\u043d\u044c \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u043d\u044b\u043c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u043c \u043f\u0440\u043e\u0435\u043a\u0442\u0430 Medvoice, \u043e \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0434\u0430\u043b\u0435\u0435, \u2014 \u0410\u043d\u043d\u043e\u0439 \u0413\u0430\u043d\u0433\u0430\u043d.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0432\u044b \u0443\u0437\u043d\u0430\u0435\u0442\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"icp\"><a href=\"#icp\">\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 ICP<\/a>;<\/li>\n\n\n\n<li class=\"profile\"><a href=\"#profile\">\u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432 \u0441\u0444\u0435\u0440\u0430\u0445 B2B \u0438 B2C;<\/a><\/li>\n\n\n\n<li class=\"questions\"><a href=\"#questions\">\u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f ICP \u043e\u0442 Solve Marketing;<\/a><\/li>\n\n\n\n<li class=\"buyer\"><a href=\"#buyer\">\u043a\u0442\u043e \u0442\u0430\u043a\u0430\u044f buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430;<\/a><\/li>\n\n\n\n<li class=\"negative\"><a href=\"#negative\">\u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430;<\/a><\/li>\n\n\n\n<li class=\"client\"><a href=\"#client\">\u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a\u043e\u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"icp\"><strong>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 ICP?<\/strong><\/h3>\n\n\n\n<p><span style=\"color: #222222;background-color: #ffce68\" class=\"stk-highlight\"><strong>Ideal customer profile<\/strong> (ICP),<\/span> \u0438\u043b\u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u2014 \u044d\u0442\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438\u043b\u0438 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043b\u0438\u0446\u0430, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u043e\u043b\u044c\u0437\u0443 \u043e\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: #ffce68\" class=\"stk-highlight\"><strong>\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442<\/strong><\/span> \u2014 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0441\u0440\u0435\u0434\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 ICP \u043a\u0430\u043a \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0441 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438, \u0443\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u044c \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0443 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u0441 \u043d\u0435\u0446\u0435\u043b\u0435\u0432\u044b\u043c\u0438 \u043b\u0438\u0434\u0430\u043c\u0438.<\/p>\n\n\n\n<p>\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u044f \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u0430\u0451\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c:<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-1-1024x683.png\" alt=\"\" class=\"wp-image-16951\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-1-1024x683.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-1-300x200.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-1-768x512.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"profile\"><strong>\u0427\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432 B2B \u0438 B2C \u0441\u0444\u0435\u0440\u0430\u0445?<\/strong><\/h3>\n\n\n\n<p>\u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442<em> <\/em>\u0440\u0430\u0437\u043d\u043e\u0432\u0438\u0434\u043d\u043e\u0441\u0442\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 (\u04122\u0412 \u0438\u043b\u0438 \u04122\u0421), \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0438 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 Ideal customer profile \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f \u0438 \u0438\u043c\u0435\u0442\u044c \u0440\u0430\u0437\u043d\u044b\u0435 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438 \u043f\u043e\u0438\u0441\u043a\u0430.<\/p>\n\n\n\n<p>\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 <strong>\u04122\u0421 <\/strong>\u0441\u0444\u0435\u0440\u044b \u2014 \u044d\u0442\u043e \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u041f\u043e\u0440\u0442\u0440\u0435\u0442 ICP \u0432 <strong>\u04122\u0412<\/strong> \u2014 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043b\u044e\u0434\u0435\u0439, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0435, \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0445 <strong>\u0431\u0430\u0439\u0435\u0440-\u043f\u0435\u0440\u0441\u043e\u043d<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-3-1024x683.png\" alt=\"\" class=\"wp-image-16954\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-3-1024x683.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-3-300x200.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-3-768x512.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-3.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\u0412 \u043d\u0430\u0448\u0435\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u043c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0433\u0434\u0435 ICP \u0434\u043b\u044f <strong>B2C <\/strong>\u0441\u0444\u0435\u0440\u044b \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u0442\u0430\u043a\u0438\u0445 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432, \u043a\u0430\u043a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0438\u0449\u0435\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435;<\/li>\n\n\n\n<li>\u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0435 \u0435\u043c\u0443 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u0432\u044b\u0431\u043e\u0440.<\/li>\n<\/ul>\n\n\n\n<p>\u0423\u0441\u043b\u0443\u0433\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u2014 \u044d\u0442\u043e \u0434\u0432\u0430 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u044e\u0442 \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0430. \u0412 \u0438\u0445 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u0440\u0435\u0448\u0430\u0435\u0442\u0441\u044f \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u044f\u0435\u0442\u0441\u044f.<\/p>\n\n\n\n<p>\u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0443\u0441\u043b\u0443\u0433 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Solve Marketing \u044d\u0442\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:<\/p>\n\n\n\n<p>1. \u041d\u0430\u0448\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u2014 \u044d\u0442\u043e \u0443\u0434\u0430\u043b\u0451\u043d\u043d\u044b\u0439 \u043e\u0442\u0434\u0435\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041c\u044b \u0431\u0435\u0440\u0451\u043c \u043d\u0430 \u0441\u0435\u0431\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043b\u0438\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438, \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. \u041a\u043b\u0438\u0435\u043d\u0442\u0443 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u043e\u043d \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043c\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c\u0441\u044f \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u043d\u0430 \u0441\u0432\u043e\u0438\u0445 \u0440\u044b\u043d\u043a\u0430\u0445.<\/p>\n\n\n\n<p>2. ICP \u043d\u0430\u0448\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c:<\/p>\n\n\n\n<p>\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d \u0432\u044b\u043d\u0443\u0436\u0434\u0435\u043d \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044e \u043d\u043e\u0432\u044b\u0445 \u0438\u0434\u0435\u0439 \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432. \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e \u0435\u0433\u043e \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c. \u041e\u043d \u0445\u043e\u0447\u0435\u0442 \u0434\u0435\u043b\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0435\u0441\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d \u0438\u0449\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043e\u0437\u044c\u043c\u0451\u0442 \u043d\u0430 \u0441\u0435\u0431\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u043b\u0438\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u0438 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441 \u0441\u0442\u0430\u043b \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u0432 \u0441\u0432\u043e\u0435\u0439 \u043d\u0438\u0448\u0435.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0410\u043d\u043d\u0430, \u043f\u0440\u043e\u0435\u043a\u0442\u043d\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430:<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2014 \u0420\u0430\u0441\u0441\u043a\u0430\u0436\u0443 \u043e\u0431 ICP \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 MEDVOICE \u2014 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u043e\u0439 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0432\u0440\u0430\u0447\u0435\u0439.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><strong><em><strong><em>\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 MEDVOICE \u2014 \u0432\u0440\u0430\u0447, \u0441\u0442\u0440\u0435\u043c\u044f\u0449\u0438\u0439\u0441\u044f \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u043a\u0443\u0440\u0441\u0430.<\/em><\/strong><\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u0414\u043b\u044f <strong>\u04122\u0412<\/strong> \u0441\u0444\u0435\u0440\u044b \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u2014 \u044d\u0442\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0432\u044b\u0433\u043e\u0434\u0443 \u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0412 \u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u043c\u0435\u0442\u043e\u0434\u0435 \u043f\u043e\u0438\u0441\u043a\u0430 ICP \u2014 \u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u0447\u0435\u0441\u0442\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0443\u0436\u043d\u043e \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0432\u043e\u0435\u043c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0435.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.<\/li>\n\n\n\n<li>\u0411\u044e\u0434\u0436\u0435\u0442 \u0438 \u043e\u0431\u044a\u0451\u043c \u043f\u0440\u043e\u0434\u0430\u0436.<\/li>\n\n\n\n<li>\u0421\u0444\u0435\u0440\u0430 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n\n\n\n<li>\u0420\u0435\u0433\u0438\u043e\u043d \u0438 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u043c\u0435\u0440 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0439 \u0431\u0430\u0437\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n\n\n\n<li>\u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0438\u043b\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u2014 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0430\u0431\u043e\u0447\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0443\u0434\u0430\u043b\u0451\u043d\u043d\u043e \u0438\u043b\u0438 \u0432 \u043e\u0444\u0438\u0441\u0435;<\/li>\n\n\n\n<li>\u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u2014 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 \u0444\u0438\u0440\u043c\u043e\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0442\u043e\u0432\u0430\u0440\u044b \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u041f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u044f ICP \u043e\u0442 Solve Marketing<\/strong><\/h3>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043c\u044b \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-4-1024x683.png\" alt=\"\" class=\"wp-image-16955\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-4-1024x683.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-4-300x200.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-4-768x512.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/image-4.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u0435\u043c \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0442\u043e \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0438\u043c\u0435\u0435\u043c \u0432 \u0432\u0438\u0434\u0443 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0435\u0451 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0438\u043c\u0435\u043d\u043d\u043e \u043b\u044e\u0434\u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0427\u0430\u0449\u0435 \u0432\u0441\u0435\u0433\u043e \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0432 \u043b\u0438\u0446\u0435 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430.<\/p>\n\n\n\n<p>\u0412\u043e\u0442 \u043d\u0430\u0448 \u0441\u043f\u0438\u0441\u043e\u043a \u043e\u0442\u0432\u0435\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 Solve Marketing \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u0438\u0441\u043a\u0435 \u0441\u0432\u043e\u0438\u0445 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<p>1. \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044c \u2014 \u044d\u0442\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0433\u043e \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<p>2. \u042d\u0442\u043e \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0445\u043e\u0447\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u043b\u0438\u0434\u0435\u0440\u043e\u043c \u043d\u0430 \u0441\u0432\u043e\u0451\u043c \u0440\u044b\u043d\u043a\u0435.<\/p>\n\n\n\n<p>3. \u0423\u0436\u0435 \u0435\u0441\u0442\u044c \u043e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0430\u043c\u0438, \u043d\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c \u043d\u0435 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u044b.<\/p>\n\n\n\n<p>4. \u0412\u044b\u0431\u043e\u0440 \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u0430 \u043f\u043e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u043c.<\/p>\n\n\n\n<p>5. \u0415\u0441\u0442\u044c \u0437\u0430\u043f\u0440\u043e\u0441 \u043d\u0430 \u043d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p>6. \u041a\u043b\u0438\u0435\u043d\u0442 \u0438\u0449\u0435\u0442 \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0433\u043e\u0442\u043e\u0432\u044b \u0432\u044b\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u043b\u043d\u0443\u044e \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0438.<\/p>\n\n\n\n<p>7. \u0421\u0440\u0435\u0434\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u2014 \u0447\u0435\u0441\u0442\u043d\u043e\u0441\u0442\u044c, \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0441\u0442\u044c, \u043d\u0430\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430. \u041a\u043b\u0438\u0435\u043d\u0442 \u0437\u0430\u0431\u043e\u0442\u0438\u0442\u0441\u044f \u043e\u0431 \u043e\u0431\u0449\u0435\u043c \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u0435 \u0432 \u0440\u0430\u0431\u043e\u0442\u0435, \u0433\u043e\u0442\u043e\u0432 \u043f\u043e\u043c\u043e\u0447\u044c \u0432 \u0441\u043b\u043e\u0436\u043d\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u0445.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buyer\"><strong>\u041a\u0442\u043e \u0442\u0430\u043a\u0430\u044f buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430?<\/strong><\/h3>\n\n\n\n<p>\u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u044f \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0432 \u0441\u0435\u0431\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e buyer-\u043f\u0435\u0440\u0441\u043e\u043d.<br><br><strong>Buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430<\/strong> \u2014 \u044d\u0442\u043e \u0442\u043e\u0442 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u043e\u043a\u043e\u043d\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0435\u0433\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435.<\/p>\n\n\n\n<p>\u041d\u0430\u0433\u043b\u044f\u0434\u043d\u0443\u044e \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u043e\u0439 \u0438 \u0418\u0421\u0420 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u044f\u0442\u044c\u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043d\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 <strong><em>\u043f\u0430\u0440\u0442\u043d\u0451\u0440 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u0430<\/em><\/strong>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0435\u0439 CRM-\u0441\u0438\u0441\u0442\u0435\u043c \u2014 CRM Solutions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em><strong><em>\u2014 \u0412 \u043d\u0430\u0448\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0442\u043e\u0440\u043e\u0432 CRM-\u0441\u0438\u0441\u0442\u0435\u043c buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u2014 \u044d\u0442\u043e \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446 \u0438\u043b\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u0438\u0446\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0430\u0433\u043c\u0430\u0442\u0438\u0447\u043d\u044b\u0439 \u0438 \u0434\u0430\u043b\u044c\u043d\u043e\u0432\u0438\u0434\u043d\u044b\u0439, \u0433\u043e\u0442\u043e\u0432\u044b\u0439 \u0443\u0447\u0438\u0442\u044c\u0441\u044f. \u041e\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0430, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430. Buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u0430 \u043f\u043e\u0442\u043e\u043c\u0443 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u043f\u043e\u0440\u044f\u0434\u043e\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0432 \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u043e \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c.<\/em><\/strong><\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"negative\"><strong><strong>\u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong><\/strong><\/h3>\n\n\n\n<p>\u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u0435\u0440\u0435\u0439\u0434\u0451\u043c \u043a \u0441\u0444\u0435\u0440\u0430\u043c \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f ICP, \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043e\u0431 \u0430\u043d\u0442\u0438-ICP \u0438\u043b\u0438 \u043f\u043e\u0440\u0442\u0440\u0435\u0442\u0435 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: #ffce68\" class=\"stk-highlight\"><strong>\u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong> <\/span>\u2014 \u043e\u0431\u043e\u0431\u0449\u0451\u043d\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0437 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 (\u04122\u0421) \u0438\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 (\u04122\u0412), \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u044b \u0431\u044b \u043d\u0435 \u0445\u043e\u0442\u0435\u043b\u0438 \u0432\u0438\u0434\u0435\u0442\u044c \u0441\u0432\u043e\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c.<\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 ICP \u0438\u043d\u043e\u0433\u0434\u0430 \u043f\u0440\u043e\u0449\u0435 \u043d\u0430\u0447\u0430\u0442\u044c \u0441 \u0430\u043d\u0442\u0438-ICP \u0438 \u043e\u0447\u0435\u0440\u0442\u0438\u0442\u044c \u043e\u0431\u0440\u0430\u0437 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u044b\u043b \u0431\u044b \u043f\u043e\u043b\u043d\u043e\u0439 \u043a\u0430\u0442\u0430\u0441\u0442\u0440\u043e\u0444\u043e\u0439 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.&nbsp;<\/p>\n\n\n\n<p>\u0421\u0442\u043e\u0438\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u0447\u0442\u043e \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043d\u0430\u0431\u043e\u0440 \u0447\u0435\u0440\u0442 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0438\u0437-\u0437\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u043e\u043c \u0438\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c \u0442\u0440\u0443\u0434\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c. \u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u2014 \u044d\u0442\u043e \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u0441\u043b\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432\u044b\u0433\u043e\u0434\u0443 \u043e\u0442 \u0441\u0435\u0440\u0432\u0438\u0441\u0430, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0430 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0438\u0432\u0451\u0434\u0435\u0442 \u043a \u043f\u043b\u043e\u0445\u0438\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a \u043e\u0442\u0442\u043e\u043a\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em><strong><em>\u0421\u0435\u0440\u0433\u0435\u0439, \u043f\u0430\u0440\u0442\u043d\u0451\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 CRM-Solutions:<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<p><strong><em><strong><em>\u2014 \u0410\u043d\u0442\u0438-ICP \u0434\u043b\u044f CRM Solutions \u2014 \u044d\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0443\u0435\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u043d\u043e \u043d\u0435 \u0445\u043e\u0447\u0435\u0442 \u0443\u0447\u0438\u0442\u044c\u0441\u044f \u0435\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u044d\u0442\u043e\u0433\u043e \u0434\u0435\u043b\u0430\u0442\u044c. \u0422\u0430\u043a\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0431\u0443\u0434\u0443\u0442 \u0436\u0434\u0430\u0442\u044c, \u0447\u0442\u043e CRM \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e, \u043d\u043e \u0447\u0443\u0434\u0430 \u043d\u0435 \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0451\u0442.<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<p><strong><em><strong><em>\u0415\u0441\u0442\u044c \u0435\u0449\u0451 \u043e\u0434\u0438\u043d \u043f\u0440\u0438\u043c\u0435\u0440: \u0430\u043d\u0442\u0438-ICP \u2014 \u044d\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0435 \u0445\u043e\u0447\u0435\u0442 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0441\u0432\u043e\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432, \u043d\u0435 \u0434\u0430\u0451\u0442 \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438, \u043d\u043e \u0445\u043e\u0447\u0435\u0442, \u0447\u0442\u043e\u0431\u044b \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0430 \u0435\u0433\u043e \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c.<\/em><\/strong><\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em><strong><em>\u0410\u043d\u043d\u0430, \u043f\u0440\u043e\u0435\u043a\u0442\u043d\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, \u043f\u0430\u0440\u0442\u043d\u0451\u0440 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430:<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<p><strong><em><strong><em>\u2014 \u0414\u043b\u044f \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 B2C \u0441\u0444\u0435\u0440 \u0430\u043d\u0442\u0438-ICP \u2014 \u044d\u0442\u043e \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043d\u043e \u0435\u0433\u043e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u044b \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u043d \u0432 \u043b\u044e\u0431\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043e\u0441\u0442\u0430\u0451\u0442\u0441\u044f \u043d\u0435\u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b\u043c \u0438 \u043f\u0440\u043e\u0441\u0438\u0442 \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438, \u0430 \u0437\u0430\u0442\u0435\u043c \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445. \u0421\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c, \u0447\u0442\u043e \u0432 \u043a\u0430\u0436\u0434\u043e\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u0435\u0441\u0442\u044c \u0441\u0432\u043e\u044f \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0430 \u0438 \u043b\u043e\u0436\u043d\u044b\u0435 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f.<\/em><\/strong><\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"client\"><strong>\u0427\u0442\u043e \u0434\u0430\u0435\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u044f \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430?<\/strong><\/h3>\n\n\n\n<p>ICP \u0438\u043c\u0435\u0435\u0442 \u0434\u0432\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u0444\u0435\u0440\u044b \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u2014 <strong>\u043e\u0442\u0434\u0435\u043b \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u043e\u0442\u0434\u0435\u043b:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0438\u0441\u043a\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0421\u0440\u0435\u0434\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u0446\u0438\u0440\u0443\u0435\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u0430\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0432\u043e\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438\u043c\u0435\u043d\u043d\u043e \u0435\u043c\u0443.<\/li>\n\n\n\n<li>ICP \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043d\u0430 \u044d\u0442\u0430\u043f\u0435 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u0430\u0451\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043f\u043e\u0434 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (\u04122\u0421) \u0438 buyer-\u043f\u0435\u0440\u0441\u043e\u043d.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0443\u0447\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c. \u0417\u043d\u0430\u044f ICP, \u043e\u043d\u0438 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0432\u043b\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0432 \u0440\u0430\u0431\u043e\u0442\u0443 \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043a \u043f\u0435\u0440\u0432\u044b\u043c \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c.<\/li>\n\n\n\n<li>ICP \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u0441 \u043d\u0443\u0436\u043d\u044b\u043c \u043f\u043e\u0441\u044b\u043b\u043e\u043c.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0410\u043d\u043d\u0430, \u043f\u0440\u043e\u0435\u043a\u0442\u043d\u044b\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 MEDVOICE, \u043f\u0430\u0440\u0442\u043d\u0451\u0440 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430:<\/em><\/strong><br><br><strong><em>\u2014 \u0414\u043b\u044f \u0442\u0435\u043a\u0441\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b MEDVOICE \u043c\u044b \u0432\u044b\u0434\u0435\u043b\u044f\u043b\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0442\u0435\u043c\u044b \u0438\u043b\u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043a\u0443\u0440\u0441\u0430, \u043d\u043e \u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u2014 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u0441\u043f\u0438\u043a\u0435\u0440\u043e\u0432, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0438\u0434\u0443\u0442 \u043b\u044e\u0434\u0438.\u00a0<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u043f\u043e \u0442\u0430\u043a\u043e\u043c\u0443 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u043b\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u043b\u0438\u0434\u043e\u0432 \u0441 \u043c\u0435\u043d\u044c\u0448\u0438\u043c\u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438.<\/p>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0412\u044b\u0432\u043e\u0434\u044b<\/strong><\/h3>\n\n\n\n<p>\u0418\u0442\u0430\u043a, ICP \u2014 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0449\u0438\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u0442\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436. \u041a\u0430\u043a \u0438\u043c\u0435\u043d\u043d\u043e?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0443\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441.<\/li>\n\n\n\n<li>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0435\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u043e\u0441\u0442\u0430\u043d\u0443\u0442\u0441\u044f \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b \u0438 \u043f\u0440\u0438\u043d\u0435\u0441\u0443\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0434\u043e\u0445\u043e\u0434.<\/li>\n\n\n\n<li>\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/li>\n<\/ol>\n\n\n\n<p><strong>\u0425\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438\u043b\u0438 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u043e\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435? \u041e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0437\u0430\u044f\u0432\u043a\u0443 \u2014 \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u0432\u0430\u0448 \u043a\u0435\u0439\u0441 \u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u0436\u0434\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u0435\u0447\u0442\u0430\u0435\u0442 \u043e \u0441\u0432\u043e\u0451\u043c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0435 \u2014 \u0447\u0442\u043e\u0431\u044b \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0438 \u043d\u0430 \u0432\u0441\u044e \u0436\u0438\u0437\u043d\u044c, \u043a\u0430\u043a \u0432 \u0440\u043e\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0444\u0438\u043b\u044c\u043c\u0430\u0445 \u0441 \u0445\u044d\u043f\u043f\u0438-\u044d\u043d\u0434\u043e\u043c. \u041d\u043e \u043c\u044b, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0443\u0434\u0430\u043b\u0451\u043d\u043d\u043e\u0433\u043e \u043e\u0442\u0434\u0435\u043b\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 Solve Marketing, \u0437\u043d\u0430\u0435\u043c \u043f\u0440\u0430\u0432\u0434\u0443. \u00ab\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u00bb \u2014 \u043d\u0435 \u044d\u0444\u0435\u043c\u0435\u0440\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0437 \u0438\u0437 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u043c\u0435\u0442\u0440\u0430\u0436\u043a\u0438 \u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445, \u0433\u0434\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0440\u0430\u0432\u044f\u0442\u0441\u044f \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0443 \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u0437\u0433\u043b\u044f\u0434\u0430, \u0430 \u0432\u043f\u043e\u043b\u043d\u0435 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"\u0412\u0430\u0448 \u043a\u043b\u044e\u0447 \u0434\u043e \u0443\u0441\u043f\u0456\u0445\u0443: \u044f\u043a \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f B2B \u0442\u0430 \u04122\u0421 \u0431\u0456\u0437\u043d\u0435\u0441\u0443? - \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0456\u0434 Solve Marketing","_yoast_wpseo_title":"\u041f\u0440\u043e\u0444\u0438\u043b\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (ICP) \u0432 B2B \u0438 B2C","_yoast_wpseo_metadesc":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u041f\u043e\u043d\u044f\u0442\u0438\u0435 ICP, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0444\u0438\u043b\u044f \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432 B2B \u0438 B2C, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u0438 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430.\u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (ICP), \u0447\u0435\u043c \u043e\u043d \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u0444\u0435\u0440\u0430\u0445 B2B \u0438 B2C, \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u0448\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0435\u0445\u0430.","_yoast_wpseo_linkdex":"49","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","footnotes":""},"categories":[318],"tags":[],"class_list":["post-16948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-marketing"],"acf":[],"yoast_head":"<!-- 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