{"id":17256,"date":"2023-01-30T23:53:00","date_gmt":"2023-01-30T21:53:00","guid":{"rendered":"https:\/\/solve-marketing.ua\/blog\/?p=17256"},"modified":"2026-07-06T00:31:34","modified_gmt":"2026-07-05T21:31:34","slug":"https-solve-marketing-ua-blog-business-and-marketing-z-choho-pochaty-prosuvannia-biznesu-google-chy-facebook-ads","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/https-solve-marketing-ua-blog-business-and-marketing-z-choho-pochaty-prosuvannia-biznesu-google-chy-facebook-ads\/","title":{"rendered":"\u041a\u0430\u043a \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043c\u0435\u0436\u0434\u0443 Google Ads \u0438 Facebook Ads \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430"},"content":{"rendered":"\n<p><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">\u00ab\u041e\u0442\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438, \u2014 \u0432\u0441\u0451 \u0440\u0430\u0432\u043d\u043e \u0447\u0442\u043e \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u0447\u0430\u0441\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f\u00bb<\/span><\/strong> \u2014 \u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043e\u0434\u043d\u043e\u0439 \u0444\u0440\u0430\u0437\u0435. \u042d\u0442\u043e \u0441\u043b\u043e\u0432\u0430 \u043f\u0440\u0435\u0434\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0440\u0430\u043d\u0441\u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043d\u0435\u0444\u0442\u0435\u0433\u0430\u0437\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Shell plc \u042d\u043d\u0434\u0440\u044e \u041c\u0430\u043a\u043a\u0435\u043d\u0437\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432 \u0438\u0445 \u043f\u0440\u0430\u0432\u0434\u0438\u0432\u043e\u0441\u0442\u0438 \u0441\u043e\u043c\u043d\u0435\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f.<\/p>\n\n\n\n<p>\u041d\u043e \u043b\u0435\u0433\u043a\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0443 \u0442\u0435\u0431\u044f \u0442\u0430\u043a\u0438\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b, \u043a\u0430\u043a \u0443 Shell plc, \u0438 \u0442\u0432\u043e\u044f \u0448\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0430 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u041b\u043e\u043d\u0434\u043e\u043d\u0435. \u0410 \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u043c \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430\u043c \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0438\u043b\u0438 \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u044b?<\/p>\n\n\n\n<p>\u0414\u0430, \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u043e\u0442\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043d\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u0432\u0437\u0432\u0435\u0441\u0438\u0442\u044c, \u0433\u0434\u0435 \u0438 \u043a\u0430\u043a \u043b\u0443\u0447\u0448\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u0418\u043c\u0435\u0435\u0442 \u0441\u043c\u044b\u0441\u043b \u043d\u0430\u0447\u0430\u0442\u044c \u0441 Google \u0438 Facebook. \u041a\u0430\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043e\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0432 \u0432\u0430\u0448\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0435? \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0451\u043c\u0441\u044f \u0432 \u044d\u0442\u043e\u043c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google \u0438\u043b\u0438 Facebook? Facebook \u0438\u043b\u0438 Google?<\/strong><\/h2>\n\n\n\n<p>\u041e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e\u0433\u043e \u043e\u0442\u0432\u0435\u0442\u0430 \u043d\u0435\u0442 \u0438 \u0431\u044b\u0442\u044c \u043d\u0435 \u043c\u043e\u0436\u0435\u0442. \u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044d\u0442\u0438 \u043a\u0430\u043d\u0430\u043b\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447.<\/p>\n\n\n\n<p>Google \u2014 \u044d\u0442\u043e \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0430 \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u0432\u0430\u0442\u044c \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0427\u0442\u043e \u0438\u0449\u0435\u0442\u0435, \u0442\u043e \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435.<\/p>\n\n\n\n<p>Facebook \u2014 \u044d\u0442\u043e \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0435\u0442\u044c. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0437\u0434\u0435\u0441\u044c \u2014 \u044d\u0442\u043e \u043d\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u0438\u0441\u043a\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u042d\u0442\u043e \u043a\u0430\u043a \u0431\u044b \u043d\u0435\u043d\u0430\u0432\u044f\u0437\u0447\u0438\u0432\u044b\u0439 \u043d\u0430\u043c\u0451\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0432 \u043b\u0435\u043d\u0442\u0435.<\/p>\n\n\n\n<p class=\"consult\">\u0421 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u043e\u0442\u0434\u0430\u0447\u0438<span style=\"color: #ffce68;\" class=\"stk-highlight\"> <strong>\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook \u2014 \u0434\u0435\u0448\u0435\u0432\u043b\u0435<\/strong><\/span>, \u0447\u0435\u043c \u0432 Google. \u041d\u043e \u0438<span style=\"color: #ffce68;\" class=\"stk-highlight\"> <strong>\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0443 \u043d\u0435\u0451 \u043d\u0438\u0436\u0435<\/strong><\/span>, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0442\u0430\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u043e \u043c\u043d\u043e\u0433\u0438\u0445 \u043d\u0438\u0448\u0430\u0445 \u0431\u0443\u0434\u0435\u0442 \u043c\u0435\u043d\u044c\u0448\u0435, \u0447\u0435\u043c \u043e\u0442 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Google.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0427\u0435\u0433\u043e \u043e\u0436\u0438\u0434\u0430\u0442\u044c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Facebook?<\/strong><\/h3>\n\n\n\n<p>\u042d\u0442\u043e <strong>\u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043d\u043e\u0432\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430<\/strong> \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0421 \u0435\u0433\u043e \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0438 \u0438 \u043f\u043e\u0434\u043e\u0433\u0440\u0435\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p>\u0412 <strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">Facebook \u0438\u043c\u0435\u0435\u0442 \u0441\u043c\u044b\u0441\u043b \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c\u0441\u044f \u0441 \u043d\u043e\u0432\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c<\/span><\/strong> \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0435\u0433\u043e \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0432\u044b\u0445\u043e\u0434\u0430 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e \u043d\u0451\u043c \u043d\u0435 \u0437\u043d\u0430\u044e\u0442, \u043e\u043d\u0438 \u043d\u0435 \u0441\u0442\u0430\u043d\u0443\u0442 \u0438\u0441\u043a\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u0442\u043e\u0432\u0430\u0440 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0443 \u0432 Google. \u0410 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook \u043d\u0435\u043d\u0430\u0432\u044f\u0437\u0447\u0438\u0432\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u0442 \u043e \u043d\u043e\u0432\u0438\u043d\u043a\u0435 \u0438 \u043f\u0440\u043e\u0431\u0443\u0434\u0438\u0442 \u0438\u043d\u0442\u0435\u0440\u0435\u0441.<\/p>\n\n\n\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0432 Facebook \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u0438\u043c\u043f\u0443\u043b\u044c\u0441\u0438\u0432\u043d\u0443\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u042d\u0442\u043e \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0434\u0435\u0442\u0441\u043a\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b, \u0432\u043a\u0443\u0441\u043d\u044b\u0435 \u043f\u043e\u0434\u0430\u0440\u043a\u0438, \u0443\u043a\u0440\u0430\u0448\u0435\u043d\u0438\u044f \u0438 \u0442. \u043f. \u0422\u043e \u0435\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0434\u0430\u0436\u0435 \u043d\u0435 \u043f\u043e\u0434\u043e\u0437\u0440\u0435\u0432\u0430\u043b, \u0447\u0442\u043e \u0445\u043e\u0447\u0435\u0442 \u044d\u0442\u043e \u043a\u0443\u043f\u0438\u0442\u044c, \u043d\u043e \u0443\u0432\u0438\u0434\u0435\u043b \u2014 \u0438 \u0437\u0430\u0445\u043e\u0442\u0435\u043b\u043e\u0441\u044c \u0442\u0430\u043a, \u0447\u0442\u043e \u043d\u0435 \u0441\u043c\u043e\u0433 \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p>\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u0441\u0442\u043e\u0438\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e <strong><strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">Facebook \u2014 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0432\u044b\u0431\u043e\u0440, \u043a\u043e\u0433\u0434\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u0432\u0430\u0440 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430, \u0430 \u0438\u0434\u0435\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0432\u043e\u043a\u0440\u0443\u0433 \u0442\u043e\u0433\u043e \u0438\u043b\u0438 \u0438\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/span><\/strong><\/strong><\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0435 \u0432 Facebook, \u0442\u043e \u0441\u0442\u043e\u0438\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e \u0441\u0430\u043c\u0430 \u043f\u043e \u0441\u0435\u0431\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0435\u0442\u044c \u043d\u0435 \u043d\u0430\u0439\u0434\u0451\u0442 \u0432\u0430\u0448\u0435\u0433\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f. \u041e\u043d\u0430 \u043b\u0438\u0448\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0451\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u0430\u043c \u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e. <span style=\"color: #ffce68;\" class=\"stk-highlight\"><strong>\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Facebook \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442<\/strong>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u043d\u0443\u0442\u0440\u0438 \u0438 \u0432 \u043a\u043e\u043d\u0446\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436;<\/li>\n\n\n\n<li>\u0442\u043e\u043b\u044c\u043a\u043e \u0441 \u0447\u0451\u0442\u043a\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439;<\/li>\n\n\n\n<li>\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0434\u043b\u044f \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0441\u0430\u0439\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u043e \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u0437\u0430\u043a\u0430\u0437\u0430\u043b\u0430); \u043f\u0440\u0438\u043c\u0435\u0440 \u2014 \u043d\u0438\u0436\u0435.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-2-1024x683.png\" alt=\"\" class=\"wp-image-17257\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-2-1024x683.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-2-300x200.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-2-768x512.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-2.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u041d\u0443 \u0438, \u043a\u043e\u043d\u0435\u0447\u043d\u043e,<span style=\"color: #ffce68;\" class=\"stk-highlight\"> <strong>\u0438\u043c\u0435\u043d\u043d\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0438\u0441\u0447\u0435\u0440\u043f\u044b\u0432\u0430\u044e\u0449\u0435\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438<\/strong><\/span>, \u0435\u0451 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u0445, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0445 \u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f. \u0412\u043e \u0432\u0440\u0435\u043c\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f \u0432 \u041a\u043e\u043d\u0433\u0440\u0435\u0441\u0441\u0435 \u0421\u0428\u0410 \u041c\u0430\u0440\u043a \u0426\u0443\u043a\u0435\u0440\u0431\u0435\u0440\u0433 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u043b, \u0447\u0442\u043e \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u0430\u0436\u0435 \u043e \u0442\u0435\u0445, \u0443 \u043a\u043e\u0433\u043e \u043d\u0435\u0442 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0432 Facebook, \u0447\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0446\u0435\u043b\u0435\u0432\u044b\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u0438.<\/p>\n\n\n\n<p>\u0422\u043e \u0435\u0441\u0442\u044c \u0434\u0430\u0436\u0435 \u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0443\u043a\u0430\u0437\u0430\u043b\u0438 \u0432 \u043f\u0440\u043e\u0444\u0438\u043b\u0435, \u0447\u0442\u043e \u0443 \u043d\u0438\u0445 \u0435\u0441\u0442\u044c \u0434\u0435\u0442\u0438, \u0443\u0432\u0438\u0434\u044f\u0442 \u0442\u0430\u043a\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-3.png\" alt=\"\" class=\"wp-image-17258\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-3.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-3-300x300.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-3-150x150.png 150w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-3-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u041e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Facebook \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u043c\u0438, \u043d\u043e \u0438 \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438. \u041d\u0430\u043b\u0438\u0447\u0438\u0435 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u0435\u0433\u043e \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043a \u0431\u0440\u0435\u043d\u0434\u0443 \u2014 \u044d\u0442\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n\n\n\n<p>\u041d\u043e \u044d\u0442\u043e\u0442 \u043f\u043b\u044e\u0441 \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043e\u0431\u0435\u0440\u043d\u0443\u043b\u0441\u044f \u0441\u0435\u0440\u044c\u0451\u0437\u043d\u044b\u043c \u043c\u0438\u043d\u0443\u0441\u043e\u043c \u0434\u043b\u044f Facebook \u0438 \u0432\u0441\u0435\u0439 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438 Meta. \u042d\u0442\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e, \u043a\u043e\u0433\u0434\u0430 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u043d\u043e\u0432\u044b\u0445<strong> <span style=\"color: #ffce68;\" class=\"stk-highlight\">iPhone \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438<\/span><\/strong> \u0438 \u0441\u0430\u0439\u0442\u044b, \u043f\u044b\u0442\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041a\u043e\u0433\u0434\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044e \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0432\u043a\u043b\u044e\u0447\u0438\u043b\u0438 \u0431\u043e\u043b\u0435\u0435 80% \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u00ab\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u00bb \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u0432 Facebook, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u043b\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b \u0444\u0430\u0439\u043b\u044b cookie, \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u0441 $6 \u0434\u043e $100+.<\/p>\n\n\n\n<p>\u041d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 Google \u044d\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043d\u0435 \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u043e, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0435 \u043d\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0430 \u0438\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u0432 \u0441\u0442\u0440\u043e\u043a\u0435 \u043f\u043e\u0438\u0441\u043a\u0430. \u041e\u0431 \u044d\u0442\u043e\u043c \u0441\u0442\u043e\u0438\u0442 \u043f\u043e\u043c\u043d\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0427\u0442\u043e \u0432\u0430\u0441 \u0436\u0434\u0451\u0442 \u0432 Google Ads?<\/strong><\/h3>\n\n\n\n<p>Google <span style=\"color: #ffce68;\" class=\"stk-highlight\"><strong>\u0445\u043e\u0440\u043e\u0448\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0441\u0435\u0431\u044f \u043d\u0430 \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436<\/strong>.<\/span> \u041f\u043e\u044d\u0442\u043e\u043c\u0443, \u0435\u0441\u043b\u0438 \u0432\u0430\u0448\u0430 \u043f\u0435\u0440\u0432\u043e\u043e\u0447\u0435\u0440\u0451\u0434\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445, \u044d\u0442\u043e\u0442 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0442\u043e\u0447\u043d\u043e \u043f\u0440\u0438\u0433\u043e\u0434\u0438\u0442\u0441\u044f.<\/p>\n\n\n\n<p><strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u0412 Google, \u0432 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 Facebook, \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0441 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0437\u043d\u0430\u0435\u0442, \u0447\u0435\u0433\u043e \u0445\u043e\u0447\u0435\u0442, \u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0438\u0449\u0435\u0442 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0435\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/span><\/strong>\u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0443 \u0432\u0430\u0441 \u0432\u044b\u0448\u0435.\u00a0<\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u0415\u0441\u043b\u0438 \u0436\u0435 \u0432\u044b \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0435 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0442\u043e\u0432\u0430\u0440 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0443, \u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u043a\u0440\u0443\u0433 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-4-1024x683.png\" alt=\"\" class=\"wp-image-17259\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-4-1024x683.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-4-300x200.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-4-768x512.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/image-4.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #ffce68;\" class=\"stk-highlight\"><strong>\u0421 Google, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u044e\u0449\u0438\u043c\u0441\u044f \u043d\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0432\u0430\u043c \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0437\u043d\u0430\u0442\u044c, \u043a\u0442\u043e \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0432\u0430\u0448\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e<\/strong>,<\/span> \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u0435\u0439 \u0441\u0432\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0425\u043e\u0442\u044f \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u044d\u0442\u043e\u043c\u0443 Google \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0433\u0435\u043e\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438. \u0412 \u0442\u0430\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u0441\u0435\u043a\u0430\u0435\u0442 \u0432\u0441\u0435\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043d\u0430\u0445\u043e\u0434\u044f\u0449\u0438\u0445\u0441\u044f \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0433\u043e\u0440\u043e\u0434\u0430 \u0438\u043b\u0438 \u0440\u0435\u0433\u0438\u043e\u043d\u0430.<\/p>\n\n\n\n<p>\u041d\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0437\u0434\u0435\u0441\u044c \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043c\u0435\u0441\u0442\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435, \u043d\u043e \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f\/\u0441\u0430\u0439\u0442\u0430, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0435\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u043a \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044e \u0441\u0432\u043e\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0438 \u043d\u0435 \u0436\u0430\u043b\u0435\u044e\u0449\u0438\u0435 \u043d\u0430 \u044d\u0442\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432, \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043f\u043b\u0430\u0442\u044f\u0442 \u043c\u0435\u043d\u044c\u0448\u0443\u044e \u0441\u0442\u0430\u0432\u043a\u0443 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0422\u0430\u043a \u0447\u0442\u043e \u0436\u0435 \u043b\u0443\u0447\u0448\u0435 \u2014 Google \u0438\u043b\u0438 Facebook?<\/strong><\/h2>\n\n\n\n<p>\u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442 \u2014<strong> <\/strong><span style=\"color: #ffce68;\" class=\"stk-highlight\"><strong>\u0438 Google, \u0438 Facebook<\/strong>.<\/span> \u0413\u0440\u0430\u043c\u043e\u0442\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043e\u0431\u043e\u0438\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0432\u044b\u0441\u043e\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u0421\u043d\u0430\u0447\u0430\u043b\u0430 \u0432\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u0442\u0435 \u043e \u0441\u0435\u0431\u0435 \u0438 \u0443\u0437\u043d\u0430\u0435\u0442\u0435 \u0432\u0441\u0451 \u043e \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 Facebook, \u0430 \u0437\u0430\u0442\u0435\u043c \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u0435\u0441\u044c \u043a \u043d\u0438\u043c \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u0447\u0435\u0440\u0435\u0437 Google.<\/p>\n\n\n\n<p>\u0412 \u043e\u0431\u043e\u0438\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0437\u0440\u044f, \u0432\u0430\u0436\u043d\u043e \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c <strong>\u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u043e\u0437\u0440\u0430\u0441\u0442;<\/li>\n\n\n\n<li>\u0441\u0442\u0430\u0442\u044c;<\/li>\n\n\n\n<li>\u0441\u0435\u043c\u0435\u0439\u043d\u043e\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435;<\/li>\n\n\n\n<li>\u0441\u0444\u0435\u0440\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u044f;<\/li>\n\n\n\n<li>\u0441\u0442\u0440\u0430\u0445\u0438 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438.<\/li>\n<\/ul>\n\n\n\n<p>\u0422\u0430\u043a\u0436\u0435 \u043e\u0442\u0432\u0435\u0442\u044c\u0442\u0435 \u043d\u0430 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b:<\/p>\n\n\n\n\n\n<p>\u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u0436\u0435 \u0441\u0442\u043e\u0438\u0442 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0442\u0438\u043f \u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0437\u0430\u043a\u043b\u0438\u043d\u0438\u0442 \u0437\u0430\u043c\u043e\u043a \u0432 \u0434\u0432\u0435\u0440\u0438, \u0442\u043e \u043e\u043d \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0432\u0435\u0434\u0451\u0442 \u0437\u0430\u043f\u0440\u043e\u0441 \u0432 Google, \u0447\u0435\u043c \u043f\u043e\u0439\u0434\u0451\u0442 \u0438\u0441\u043a\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u0443\u044e \u0443\u0441\u043b\u0443\u0433\u0443 \u0432 Facebook.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0438\u0441\u0445\u043e\u0434\u0438\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0437 \u0438\u043c\u0435\u044e\u0449\u0435\u0433\u043e\u0441\u044f \u0443 \u0432\u0430\u0441 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u0446\u0435\u043d\u044b \u0442\u043e\u0432\u0430\u0440\u0430, \u0442\u043e \u043f\u0440\u0438 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0435 \u0438 \u043d\u0435\u0434\u043e\u0440\u043e\u0433\u043e\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u043b\u0443\u0447\u0448\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u0442\u044c \u0441 Facebook. \u0422\u043e\u0447\u043d\u043e \u0442\u0430\u043a \u0436\u0435, \u043a\u0430\u043a \u0438 \u0432 \u0441\u043b\u0443\u0447\u0430\u0435, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0412 Facebook \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u0441 $5 \u0432 \u0434\u0435\u043d\u044c, \u0442\u043e\u0433\u0434\u0430 \u043a\u0430\u043a \u0432 Google \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u043a\u0430 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 $0,5.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430 \u043c\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0443\u044e <span style=\"color: #ffce68;\" class=\"stk-highlight\"><strong>\u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0443\u044e \u0442\u0430\u0431\u043b\u0438\u0446\u0443<\/strong>:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/chatgpt-image-5-lyp.-2026-r.-23_04_03.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1054\" height=\"1492\" src=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/chatgpt-image-5-lyp.-2026-r.-23_04_03.png\" alt=\"\" class=\"wp-image-17262\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/chatgpt-image-5-lyp.-2026-r.-23_04_03.png 1054w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/chatgpt-image-5-lyp.-2026-r.-23_04_03-212x300.png 212w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/chatgpt-image-5-lyp.-2026-r.-23_04_03-723x1024.png 723w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2026\/07\/chatgpt-image-5-lyp.-2026-r.-23_04_03-768x1087.png 768w\" sizes=\"auto, (max-width: 1054px) 100vw, 1054px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0427\u0442\u043e \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u0441\u044f \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438?<\/strong><\/h2>\n\n\n\n<p><strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">\u0412 Facebook \u043d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f, \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f<\/span><\/strong> \u0438 \u043e\u0436\u0438\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c;<\/li>\n\n\n\n<li>\u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0438 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u044c\u0442\u0435 \u043f\u043e\u0441\u0442\u044b \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435;<\/li>\n\n\n\n<li>\u0443\u043a\u0440\u0435\u043f\u0438\u0442\u0435 \u0441\u0432\u044f\u0437\u044c \u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0435\u0432, \u0447\u0430\u0442-\u0431\u043e\u0442\u043e\u0432 \u0438 \u043e\u0442\u0432\u0435\u0442\u043e\u0432 \u0432 \u043b\u0438\u0447\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u0445.<\/li>\n<\/ul>\n\n\n\n<p>\u0421 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0432\u0430\u0436\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e <strong><span style=\"color: #ffce68;\" class=\"stk-highlight\">\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c Pixel <\/span><\/strong>\u2014 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435. \u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438 Pixel \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u0442 Google Analytics.\u00a0<\/p>\n\n\n\n<p>\u041e\u043d \u0444\u0438\u043a\u0441\u0438\u0440\u0443\u0435\u0442, \u043a\u043e\u0433\u0434\u0430 \u043a\u0442\u043e-\u0442\u043e \u0437\u0430\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0446\u0435\u043b\u0435\u0432\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f (\u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u044b, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0437\u0430\u043f\u0440\u043e\u0441 \u0438\u043b\u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u0442\u043e\u0432\u0430\u0440\u044b \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0443). \u0412\u0441\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 Facebook \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u043e\u043a\u0430\u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2014 \u044d\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0446\u0435\u043b\u0435\u0432\u0430\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0436\u0435 \u043a\u0430\u043a\u0438\u043c-\u043b\u0438\u0431\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u043b\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a \u0442\u043e\u0432\u0430\u0440\u0443 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0435. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445, \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445-\u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0430\u0445 Google AdWords \u0438 \u0442. \u0434.<\/p>\n<\/blockquote>\n\n\n\n<p>\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u0448\u0430\u0433 \u2014 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0442\u0430\u043a\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430, \u043a\u0430\u043a<span style=\"color: #ffce68;\" class=\"stk-highlight\"> <strong>Look-a-Like<\/strong><\/span> (\u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438). \u041e\u043d\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441 \u0432\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435\u0439, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439 \u0438\u043b\u0438 \u0441\u0430\u0439\u0442\u043e\u043c.<\/p>\n\n\n\n<p>\u041a\u0430\u043a \u0432\u0438\u0434\u0438\u0442\u0435, \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 Facebook \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u044a\u0451\u043c\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b. \u0421 Google \u0432\u0441\u0451 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0449\u0435. \u0421\u0430\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0432\u0441\u0435\u0433\u043e \u0437\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0438\u043d\u0443\u0442. \u041d\u043e \u0442\u0430\u043a\u0430\u044f \u0431\u044b\u0441\u0442\u0440\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u043d\u0430\u0447\u0430\u043b\u0435 \u0432\u0430\u043c \u0432\u0441\u0451 \u0436\u0435 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u0441\u044f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0441\u0430\u0439\u0442<\/strong> \u2014 \u043d\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0435\u0433\u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c, \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0443\u0434\u043e\u0431\u043d\u044b\u043c \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0442. \u0434.;<\/li>\n\n\n\n<li><strong>\u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0441\u043f\u0440\u043e\u0441<\/strong> \u0438 \u043f\u043e\u0437\u0430\u0431\u043e\u0442\u0438\u0442\u044c\u0441\u044f \u043e \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0442\u043e\u0432\u0430\u0440 \u0432\u0441\u0435\u0433\u0434\u0430 \u0431\u044b\u043b \u0432 \u043d\u0430\u043b\u0438\u0447\u0438\u0438;<\/li>\n\n\n\n<li><strong>\u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0442\u0434\u0435\u043b \u043f\u0440\u043e\u0434\u0430\u0436<\/strong> \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438.<\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u0412\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u2014 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0432\u0441\u0451, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0437\u0430\u043a\u0430\u0437 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043d\u043e \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0435\u0433\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c.<\/strong><\/span><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u041e\u0442\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438, \u2014 \u0432\u0441\u0451 \u0440\u0430\u0432\u043d\u043e \u0447\u0442\u043e \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u0447\u0430\u0441\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f\u00bb \u2014 \u043e \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u043e\u0434\u043d\u043e\u0439 \u0444\u0440\u0430\u0437\u0435. \u042d\u0442\u043e \u0441\u043b\u043e\u0432\u0430 \u043f\u0440\u0435\u0434\u0441\u0435\u0434\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0440\u0430\u043d\u0441\u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u043d\u0435\u0444\u0442\u0435\u0433\u0430\u0437\u043e\u0432\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Shell plc \u042d\u043d\u0434\u0440\u044e \u041c\u0430\u043a\u043a\u0435\u043d\u0437\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432 \u0438\u0445 \u043f\u0440\u0430\u0432\u0434\u0438\u0432\u043e\u0441\u0442\u0438 \u0441\u043e\u043c\u043d\u0435\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f. \u041d\u043e \u043b\u0435\u0433\u043a\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0443 \u0442\u0435\u0431\u044f \u0442\u0430\u043a\u0438\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b, \u043a\u0430\u043a \u0443 Shell plc, \u0438 \u0442\u0432\u043e\u044f \u0448\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0430 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Google \u0447\u0438 Facebook ADS","_yoast_wpseo_title":"Google Ads \u0438\u043b\u0438 Facebook Ads: \u0447\u0442\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430?","_yoast_wpseo_metadesc":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u043d\u0430\u043b \u2014 Google Ads \u0438\u043b\u0438 Facebook Ads \u2014 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u0446\u0435\u043b\u0435\u0439.","_yoast_wpseo_linkdex":"61","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","footnotes":""},"categories":[318],"tags":[],"class_list":["post-17256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads \u0438\u043b\u0438 Facebook Ads: \u0447\u0442\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430?<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u043d\u0430\u043b \u2014 Google Ads \u0438\u043b\u0438 Facebook Ads \u2014 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u0446\u0435\u043b\u0435\u0439.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solve-marketing.ua\/blog\/ru\/business-and-marketing\/https-solve-marketing-ua-blog-business-and-marketing-z-choho-pochaty-prosuvannia-biznesu-google-chy-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads \u0438\u043b\u0438 Facebook Ads: \u0447\u0442\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430?\" \/>\n<meta property=\"og:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u043d\u0430\u043b \u2014 Google Ads \u0438\u043b\u0438 Facebook Ads \u2014 \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u0446\u0435\u043b\u0435\u0439.\" \/>\n<meta property=\"og:url\" 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