{"id":17395,"date":"2022-08-19T15:22:00","date_gmt":"2022-08-19T12:22:00","guid":{"rendered":"https:\/\/solve-marketing.ua\/blog\/?p=17395"},"modified":"2026-08-17T15:24:44","modified_gmt":"2026-08-17T12:24:44","slug":"competitor-games","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/ru\/cases\/competitor-games\/","title":{"rendered":"\u0413\u0440\u044f\u0437\u043d\u044b\u0435 \u0438\u0433\u0440\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. \u041a\u0430\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u0440\u0430\u0441\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0430\u0448 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 Apple \u2014 \u043d\u0430\u0448 \u043e\u043f\u044b\u0442 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f"},"content":{"rendered":"\n<p>\u041f\u0440\u0438\u0432\u0435\u0442!&nbsp;<\/p>\n\n\n\n<p>\u041c\u0435\u043d\u044f \u0437\u043e\u0432\u0443\u0442 <a href=\"https:\/\/solve-marketing.agency\/komanda\/ruslana-zinchenko\/\">\u0420\u0443\u0441\u043b\u0430\u043d\u0430<\/a>, \u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 Solve Marketing. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u044f \u043f\u043e\u043e\u0431\u0449\u0430\u043b\u0430\u0441\u044c \u0441 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u043e \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0435\u0441\u0442\u043d\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u043c\u0435\u0442\u043e\u0434\u0430\u0445 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/solve-marketing.agency\/komanda\/violetta-demydenko\/\">\u0412\u0438\u043e\u043b\u0435\u0442\u0442\u0430<\/a> \u2014 <em>Head of PM:\u00a0<\/em><\/p>\n\n\n\n<p>\u0417\u0434\u043e\u0440\u043e\u0432\u0430\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0432\u0441\u0435\u0433\u0434\u0430 \u0438\u0434\u0451\u0442 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u0432\u0435\u0434\u044c \u043e\u043d\u0430 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0442\u043e\u0432\u0430\u0440 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0443, \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441.&nbsp;<\/p>\n\n\n\n<p>\u041e\u0434\u043d\u0430\u043a\u043e \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0447\u0430\u0441\u0442\u043e \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0442 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u043a\u043e\u0433\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u0442\u0440\u0435\u043c\u044f\u0441\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438\u043b\u0438 \u0437\u0430\u043d\u044f\u0442\u044c \u043c\u043e\u043d\u043e\u043f\u043e\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u0441\u0432\u043e\u0435\u0439 \u043d\u0438\u0448\u0435, \u043f\u0440\u0438\u0431\u0435\u0433\u0430\u044e\u0442 \u043a \u0433\u0440\u044f\u0437\u043d\u044b\u043c, \u043d\u0435\u0447\u0435\u0441\u0442\u043d\u044b\u043c \u043c\u0435\u0442\u043e\u0434\u0430\u043c.<\/p>\n\n\n\n<p>\u0421 \u043f\u043e\u0434\u043e\u0431\u043d\u044b\u043c \u0441\u043b\u0443\u0447\u0430\u0435\u043c \u043c\u044b \u0441\u0442\u043e\u043b\u043a\u043d\u0443\u043b\u0438\u0441\u044c \u043d\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u043e\u043f\u044b\u0442\u0435 \u043f\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c \u043d\u043e\u0432\u043e\u0439 \u0438 \u043f\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 Apple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0427\u0442\u043e \u0436\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e?<\/h3>\n\n\n\n<p><a href=\"https:\/\/solve-marketing.agency\/about-us\/team\/andriy-kostyna\/\">\u0410\u043d\u0434\u0440\u0435\u0439<\/a>, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, \u0442\u0440\u0430\u0444\u0438\u043a-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440:&nbsp;<\/p>\n\n\n\n<p>\u0412 \u0441\u0430\u043c\u043e\u043c \u043d\u0430\u0447\u0430\u043b\u0435 \u043d\u0430\u0448\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u043d\u0430\u0434 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442 \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0441\u044f \u043a \u043d\u0430\u043c \u0437\u0430 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432 \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u0438 \u0441\u0447\u0438\u0442\u0430\u043b\u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439.&nbsp;<\/p>\n\n\n\n<p>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0436\u0430\u043b\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0434\u0434\u0435\u043b\u044c\u043d\u044b\u0445 \u0437\u0430\u044f\u0432\u043e\u043a. \u0412 \u0438\u0445 CRM \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u043b\u0438 \u0437\u0430\u043a\u0430\u0437\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u043b\u0438 \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0435, \u043d\u043e \u043e\u043f\u043b\u0430\u0442\u0430 \u043d\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043b\u0430\u0441\u044c, \u0430 \u043f\u0440\u0438 \u043f\u043e\u043f\u044b\u0442\u043a\u0430\u0445 \u0441\u0432\u044f\u0437\u0430\u0442\u044c\u0441\u044f \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u043c \u043d\u043e\u043c\u0435\u0440 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0441\u044f \u043d\u0435\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c.&nbsp;<\/p>\n\n\n\n<p>\u041a\u043b\u0438\u0435\u043d\u0442 \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u043b \u043d\u0430\u0441 \u043f\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0448\u0438\u0442\u044c \u044d\u0442\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0418 \u0447\u0442\u043e \u0436\u0435 \u0432\u044b \u0441 \u044d\u0442\u0438\u043c \u0434\u0435\u043b\u0430\u043b\u0438?<\/h3>\n\n\n\n<p><a href=\"https:\/\/solve-marketing.agency\/about-us\/team\/andriy-kostyna\/\">\u0410\u043d\u0434\u0440\u0435\u0439<\/a>, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, \u0442\u0440\u0430\u0444\u0438\u043a-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440:&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e, \u043c\u044b \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043f\u043e\u0434\u043e\u0431\u043d\u044b\u0445 \u0437\u0430\u044f\u0432\u043e\u043a \u0438 \u043f\u043e\u043f\u044b\u0442\u0430\u043b\u0438\u0441\u044c \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043e\u0431\u0449\u0438\u0435 \u0447\u0435\u0440\u0442\u044b \u043c\u0435\u0436\u0434\u0443 \u043d\u0438\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c, \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u0438 \u044d\u0442\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0438\u043b\u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043f\u0440\u043e\u0441\u0442\u043e\u0435 \u0441\u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432.<\/p>\n\n\n\n<p>\u0412 \u0445\u043e\u0434\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u044b \u043f\u043e\u043d\u044f\u043b\u0438, \u0447\u0442\u043e \u0437\u0430\u044f\u0432\u043a\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u043b\u0438 \u043a\u0430\u043a \u043f\u043e\u0434\u043b\u0438\u043d\u043d\u044b\u0435, \u043d\u043e \u0438\u0445 \u0432\u0441\u0435\u0445 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u043b\u043e \u0442\u043e, \u0447\u0442\u043e \u043e\u043d\u0438 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u043b\u0438 \u0441 \u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0445 \u043f\u043e\u0447\u0442\u043e\u0432\u044b\u0445 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u043e\u0432 \u0442\u0438\u043f\u0430 \u00ab\u0420\u0430\u043c\u0431\u043b\u0435\u0440\u00bb.&nbsp;<\/p>\n\n\n\n<p>\u041c\u044b \u043f\u0440\u043e\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u0441\u043e \u0441\u043b\u0443\u0436\u0431\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0425\u043e\u0440\u043e\u0448\u043e\u043f\u0430 (\u044d\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0440\u0430\u0437\u043c\u0435\u0449\u0451\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043d\u0430\u0448\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430), \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u0437\u0430\u044f\u0432\u043e\u043a \u043f\u043e \u0434\u043e\u043c\u0435\u043d\u0443. \u041e\u0434\u043d\u0430\u043a\u043e \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u0435\u0438\u0432\u0430\u0442\u044c \u044d\u0442\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0435 \u0431\u044b\u043b\u043e, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u044d\u0442\u043e \u043c\u043e\u0433\u043b\u043e \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043a \u043f\u043e\u0442\u0435\u0440\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0417\u0432\u0443\u0447\u0438\u0442 \u043a\u0430\u043a \u0442\u0443\u043f\u0438\u043a, \u043d\u043e \u044f \u0443\u0432\u0435\u0440\u0435\u043d\u0430, \u0447\u0442\u043e \u0435\u0441\u0442\u044c \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0441 \u044d\u0442\u0438\u043c \u0431\u043e\u0440\u043e\u0442\u044c\u0441\u044f.<\/h3>\n\n\n\n<p><a href=\"https:\/\/solve-marketing.agency\/komanda\/violetta-demydenko\/\">\u0412\u0438\u043e\u043b\u0435\u0442\u0442\u0430<\/a> \u2014 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043e\u0442\u0434\u0435\u043b\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438:&nbsp;<\/p>\n\n\n\n<p>\u042d\u0442\u043e \u0435\u0449\u0451 \u043d\u0435 \u0432\u0441\u0451! \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c \u0441\u0435\u0431\u0435 \u043d\u0430\u0448\u0435 \u0443\u0434\u0438\u0432\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0433\u0434\u0430 \u043c\u044b \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b\u0438, \u0447\u0442\u043e \u0442\u0430\u043a\u0438\u0435 \u0437\u0430\u044f\u0432\u043a\u0438 \u0441\u0442\u0430\u043b\u0438 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0434\u0430\u0436\u0435 \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u044b!&nbsp;<\/p>\n\n\n\n<p>\u0421\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043e\u0431\u043e\u0441\u0442\u0440\u044f\u043b\u0430\u0441\u044c, \u0432\u0435\u0434\u044c \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0440\u0430\u0442\u0438\u043b \u0440\u0430\u0431\u043e\u0447\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0441\u0432\u043e\u0438\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432, \u043d\u043e \u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u0438\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u043b\u0438\u043a \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a \u0437\u0430\u043a\u0430\u0437\u0443 \u0440\u0430\u0441\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u043a\u0430\u043a \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.&nbsp;<\/p>\n\n\n\n<p>\u041a \u0442\u043e\u043c\u0443 \u0436\u0435 \u043d\u0430\u043c, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u044d\u0442\u043e \u0432\u0441\u0451 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0441\u043b\u043e\u0436\u043d\u0438\u043b\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443, \u0442\u0430\u043a \u043a\u0430\u043a \u043f\u0440\u0438\u0448\u043b\u043e\u0441\u044c \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0438 \u043e\u0442 \u0431\u043e\u0442\u043e\u0432 \u0438 \u043e\u0442\u0441\u0435\u0438\u0432\u0430\u0442\u044c \u0438\u0445 \u043e\u0442 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0445 \u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.&nbsp;<\/p>\n\n\n\n<p>\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0448\u0438\u0442\u0435\u043b\u044c\u043d\u043e!&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e, \u043c\u044b \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u043d\u0430\u0448\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u043d\u0438 \u0432\u0435\u043b\u0438 \u043d\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442, \u0430 \u043a \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0432 \u00ab\u0414\u0438\u0440\u0435\u043a\u0442\u00bb \u0438\u043b\u0438 \u0432 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440, \u0433\u0434\u0435 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043e\u0431\u0449\u0430\u0442\u044c\u0441\u044f \u0441 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u043c, \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043d\u0430 \u0432\u0441\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u043f\u043e\u0434\u0442\u043e\u043b\u043a\u043d\u0443\u0442\u044c \u0435\u0433\u043e \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435.<\/li>\n\n\n\n<li>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043c\u044b \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0439 \u00ab\u043a\u0432\u0438\u0437\u00bb. \u042d\u0442\u043e \u043c\u0438\u043d\u0438-\u0441\u0430\u0439\u0442, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e, \u0437\u0430\u0442\u0435\u043c \u0435\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u044c, \u0446\u0432\u0435\u0442 \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, \u0430 \u0437\u0430\u0442\u0435\u043c \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u0432\u043e\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0441 \u043d\u0438\u043c \u0438 \u0437\u0430\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u0441\u0434\u0435\u043b\u043a\u0443.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>\u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u0430\u043a\u043e\u0439 \u0444\u043e\u0440\u043c\u0435 \u0431\u043e\u0442\u0430\u043c \u0431\u044b\u043b\u043e \u0431\u044b \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u043f\u0440\u043e\u043d\u0438\u043a\u043d\u0443\u0442\u044c \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u043a \u0442\u043e\u043c\u0443 \u0436\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446 \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u00ab\u0433\u043e\u0442\u043e\u0432\u043e\u0433\u043e\u00bb \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u044d\u0442\u043e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0437\u0430\u044f\u0432\u043e\u043a.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u0438 \u043c\u0435\u0442\u043e\u0434\u044b \u0431\u043e\u0440\u044c\u0431\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b?<\/h3>\n\n\n\n<p><a href=\"https:\/\/solve-marketing.agency\/about-us\/team\/andriy-kostyna\/\">\u0410\u043d\u0434\u0440\u0435\u0439<\/a>, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, \u0442\u0440\u0430\u0444\u0438\u043a-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440:&nbsp;<\/p>\n\n\n\n<p>\u0420\u0430\u0441\u0441\u043a\u0430\u0436\u0443 \u0432 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u043f\u0443\u043d\u043a\u0442\u0430\u0445:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043d\u0430 \u044d\u0442\u0430\u043f\u0435 \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0432 \u0447\u0430\u0442\u0435 \u0438\u043b\u0438 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0435 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u0441\u0435\u044f\u0442\u044c \u043d\u0435\u0441\u0435\u0440\u044c\u0451\u0437\u043d\u044b\u0435 \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0438 \u043d\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043d\u0430 \u043f\u043e\u043f\u044b\u0442\u043a\u0438 \u0434\u043e\u0437\u0432\u043e\u043d\u0438\u0442\u044c\u0441\u044f;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0439\u0442\u0438 \u0442\u0435\u0441\u0442 \u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0435 \u0431\u0443\u0434\u0435\u0442 \u043d\u0435\u043b\u0435\u0433\u043a\u043e, \u0435\u0441\u043b\u0438 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u043d\u0435\u0433\u043e \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u0438\u043d \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 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href=\"https:\/\/solve-marketing.agency\/komanda\/kateryna-bilokon\/\">\u0415\u043a\u0430\u0442\u0435\u0440\u0438\u043d\u0430<\/a> \u2014 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Solve Marketing:<\/p>\n\n\n\n<p>\u0425\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u0430\u0437\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u043c \u0432\u0430\u0448\u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439?&nbsp;<\/p>\n\n\n\n<p>\u0423 \u0432\u0430\u0441 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\u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u043e \u0441\u043b\u0443\u0447\u0430\u0435 \u043d\u0435\u0434\u043e\u0431\u0440\u043e\u0441\u043e\u0432\u0435\u0441\u0442\u043d\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u043c\u0435\u0442\u043e\u0434\u0430\u0445 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.&nbsp; \u0412\u0438\u043e\u043b\u0435\u0442\u0442\u0430 \u2014 Head of PM:\u00a0 \u0417\u0434\u043e\u0440\u043e\u0432\u0430\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0432\u0441\u0435\u0433\u0434\u0430 \u0438\u0434\u0451\u0442 \u043d\u0430 \u043f\u043e\u043b\u044c\u0437\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0443, \u0432\u0435\u0434\u044c \u043e\u043d\u0430 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0442\u043e\u0432\u0430\u0440 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0443, \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441.&nbsp; \u041e\u0434\u043d\u0430\u043a\u043e \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0447\u0430\u0441\u0442\u043e \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0442 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u043a\u043e\u0433\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u0442\u0440\u0435\u043c\u044f\u0441\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":4642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[307],"tags":[],"class_list":["post-17395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"yoast_head":"<!-- This site is optimized 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