{"id":4640,"date":"2022-07-19T12:12:06","date_gmt":"2022-07-19T09:12:06","guid":{"rendered":"https:\/\/solve-marketing.agency\/blog\/?p=4640"},"modified":"2025-07-09T15:31:58","modified_gmt":"2025-07-09T12:31:58","slug":"competitor-games","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/cases\/competitor-games\/","title":{"rendered":"\u0411\u0440\u0443\u0434\u043d\u0456 \u0456\u0433\u0440\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432. \u042f\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u043b\u0438\u0442\u0438 \u0432\u0430\u0448 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0442\u0435\u0445\u043d\u0456\u043a\u0438 Apple \u2013 \u043d\u0430\u0448 \u0434\u043e\u0441\u0432\u0456\u0434 \u043f\u0440\u043e\u0442\u0438\u0434\u0456\u0457"},"content":{"rendered":"\n<p>\u041f\u0440\u0438\u0432\u0456\u0442!&nbsp;<\/p>\n\n\n\n<p>\u041c\u0435\u043d\u0435 \u0437\u0432\u0430\u0442\u0438 <a href=\"https:\/\/solve-marketing.agency\/komanda\/ruslana-zinchenko\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0420\u0443\u0441\u043b\u0430\u043d\u0430<\/a>, \u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 Solve Marketing. \u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u044f \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043b\u0430\u0441\u044f \u0437 \u043d\u0430\u0448\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e, \u0449\u043e\u0431 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u043a\u0435\u0439\u0441 \u0431\u0440\u0443\u0434\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457 \u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u043f\u0440\u043e\u0442\u0438\u0434\u0456\u0457.&nbsp;<\/p>\n\n\n\n<p><em><a href=\"https:\/\/solve-marketing.agency\/komanda\/violetta-demydenko\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0456\u043e\u043b\u0435\u0442\u0442\u0430<\/a> \u2014 Head of PM:&nbsp;<\/em><\/p>\n\n\n\n<p>\u0417\u0434\u043e\u0440\u043e\u0432\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0430 \u0431\u043e\u0440\u043e\u0442\u044c\u0431\u0430 \u0437\u0430\u0432\u0436\u0434\u0438 \u0439\u0434\u0435 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0430\u0434\u0436\u0435 \u043c\u043e\u0442\u0438\u0432\u0443\u0454 \u0440\u043e\u0431\u0438\u0442\u0438 \u0441\u0432\u0456\u0439 \u0442\u043e\u0432\u0430\u0440 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0443 \u043a\u0440\u0430\u0449\u0435, \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044e\u0432\u0430\u0442\u0438 \u0441\u0435\u0440\u0432\u0456\u0441.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0442\u0435 \u0434\u043e\u0432\u043e\u043b\u0456 \u0447\u0430\u0441\u0442\u043e \u0442\u0440\u0430\u043f\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457, \u043a\u043e\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0434\u043b\u044f \u0442\u043e\u0433\u043e \u0449\u043e\u0431 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0430\u0431\u043e \u0449\u043e\u0431 \u0441\u0442\u0430\u0442\u0438 \u043c\u043e\u043d\u043e\u043f\u043e\u043b\u0456\u0441\u0442\u0430\u043c\u0438 \u0432 \u043d\u0456\u0448\u0456, \u0432\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u0434\u043e \u0431\u0440\u0443\u0434\u043d\u0438\u0445, \u043d\u0435\u0447\u0435\u0441\u043d\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u0456\u0432.<\/p>\n\n\n\n<p>\u0406\u0437 \u043f\u043e\u0434\u0456\u0431\u043d\u0438\u043c \u0432\u0438\u043f\u0430\u0434\u043a\u043e\u043c \u043c\u0438 \u0441\u0442\u0438\u043a\u043d\u0443\u043b\u0438\u0441\u044f \u043d\u0430 \u0432\u043b\u0430\u0441\u043d\u043e\u043c\u0443 \u0434\u043e\u0441\u0432\u0456\u0434\u0456 \u0432 \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c \u043d\u043e\u0432\u043e\u0457 \u0442\u0430 \u0432\u0436\u0438\u0432\u0430\u043d\u043e\u0457 \u0442\u0435\u0445\u043d\u0456\u043a\u0438 Apple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0429\u043e \u0436 \u0441\u0430\u043c\u0435 \u0441\u0442\u0430\u043b\u043e\u0441\u044f?<\/h3>\n\n\n\n<p><em><a href=\"https:\/\/solve-marketing.agency\/about-us\/team\/andriy-kostyna\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0410\u043d\u0434\u0440\u0456\u0439<\/a>, \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, Traffic-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440:&nbsp;<\/em><\/p>\n\n\n\n<p>\u041d\u0430 \u0441\u0430\u043c\u043e\u043c\u0443 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u043d\u0430\u0448\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u043f\u0440\u043e\u0454\u043a\u0442\u043e\u043c \u043a\u043b\u0456\u0454\u043d\u0442 \u0437\u0432\u0435\u0440\u043d\u0443\u0432\u0441\u044f \u0434\u043e \u043d\u0430\u0441 \u043f\u043e \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0443 \u0432 \u0440\u043e\u0437\u0432&#8217;\u044f\u0437\u0430\u043d\u043d\u0456 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e\u0457, \u043d\u0430 \u0457\u0445\u043d\u044e \u0434\u0443\u043c\u043a\u0443, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438 \u043f\u0440\u043e\u0454\u043a\u0442\u0443 \u0441\u043a\u0430\u0440\u0436\u0438\u043b\u0438\u0441\u044c \u043d\u0430 \u0442\u0435, \u0449\u043e \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u0443 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u0435\u0441\u043f\u0440\u0430\u0432\u0436\u043d\u0456\u0445 \u0437\u0430\u044f\u0432\u043e\u043a. \u0414\u043e \u0457\u0445\u043d\u044c\u043e\u0457 CRM \u043f\u043e\u0442\u0440\u0430\u043f\u043b\u044f\u043b\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u044f\u043a\u0456 \u043d\u0430 \u0432\u0438\u0433\u043b\u044f\u0434 \u0431\u0443\u043b\u0438 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u0456\u043c\u0438, \u0430\u043b\u0435 \u043e\u043f\u043b\u0430\u0442\u0430 \u043d\u0435 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u043b\u0430\u0441\u044c \u0456 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0441\u043f\u0440\u043e\u0431 \u0437\u0432\u02bc\u044f\u0437\u0430\u0442\u0438\u0441\u044c \u0437 \u043f\u043e\u043a\u0443\u043f\u0446\u0435\u043c \u043d\u043e\u043c\u0435\u0440 \u0432\u0438\u044f\u0432\u043b\u044f\u0432\u0441\u044f \u043d\u0435 \u0434\u0456\u0439\u0441\u043d\u0438\u043c.&nbsp;<\/p>\n\n\n\n<p>\u041a\u043b\u0456\u0454\u043d\u0442 \u043f\u043e\u043f\u0440\u043e\u0441\u0438\u0432 \u043d\u0430\u0441 \u0437\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0432\u0438\u0440\u0456\u0448\u0438\u0442\u0438 \u0446\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0406 \u0449\u043e \u0436 \u0432\u0438 \u0440\u043e\u0431\u0438\u043b\u0438 \u0437 \u0446\u0438\u043c?<\/h3>\n\n\n\n<p><em><a href=\"https:\/\/solve-marketing.agency\/about-us\/team\/andriy-kostyna\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0410\u043d\u0434\u0440\u0456\u0439<\/a>, \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, Traffic-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440:&nbsp;<\/em><\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0448 \u0437\u0430 \u0432\u0441\u0435 \u043c\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0438\u043b\u0438 \u0432\u0438\u0433\u043b\u044f\u0434 \u043f\u043e\u0434\u0456\u0431\u043d\u0438\u0445 \u0437\u0430\u044f\u0432\u043e\u043a \u0442\u0430 \u0441\u043f\u0440\u043e\u0431\u0443\u0432\u0430\u043b\u0438 \u0437\u043d\u0430\u0439\u0442\u0438 \u0441\u043f\u0456\u043b\u044c\u043d\u0456 \u0440\u0438\u0441\u0438 \u043c\u0456\u0436 \u043d\u0438\u043c\u0438, \u0449\u043e\u0431 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0447\u0438 \u0446\u0435 \u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430, \u0447\u0438, \u043c\u043e\u0436\u043b\u0438\u0432\u043e, \u0447\u0438\u0441\u0442\u0438\u0439 \u0437\u0431\u0456\u0433 \u043e\u0431\u0441\u0442\u0430\u0432\u0438\u043d.<\/p>\n\n\n\n<p>\u0423 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043c\u0438 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438, \u0449\u043e \u0437\u0430\u044f\u0432\u043a\u0438 \u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u043b\u0438 \u044f\u043a \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u0456, \u0430\u043b\u0435 \u0457\u0445 \u0443\u0441\u0456\u0445 \u043e\u0431&#8217;\u0454\u0434\u043d\u0443\u0432\u0430\u043b\u043e \u0442\u0435, \u0449\u043e \u0432\u043e\u043d\u0438 \u043d\u0430\u0434\u0445\u043e\u0434\u0438\u043b\u0438 \u0437 \u0440\u043e\u0441\u0456\u0439\u0441\u044c\u043a\u0438\u0445 \u0435\u043c\u0435\u0439\u043b \u0430\u043a\u0430\u0443\u043d\u0442\u0456\u0432 \u0442\u0438\u043f\u0443 \u0440\u0430\u043c\u0431\u043b\u0435\u0440\u0430.&nbsp;<\/p>\n\n\n\n<p>\u041c\u0438 \u043f\u043e\u0440\u0430\u0434\u0438\u043b\u0438\u0441\u044f \u0437 \u0442\u0435\u0445\u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u043e\u044e \u0425\u043e\u0440\u043e\u0448\u043e\u043f\u0443 (\u0446\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u043d\u0430 \u044f\u043a\u0456\u0439 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043d\u0430\u0448\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430), \u0449\u043e\u0431 \u0437\u043d\u0430\u0439\u0442\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0431\u043b\u043e\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0430\u044f\u0432\u043e\u043a \u0437\u0430 \u0434\u043e\u043c\u0435\u043d\u043e\u043c. \u0410\u043b\u0435 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0430 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0432\u0456\u0434\u0441\u0456\u044e\u0432\u0430\u0442\u0438 \u0446\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0431\u0443\u043b\u0430 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u044f, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0446\u0435 \u043c\u043e\u0433\u043b\u043e \u043f\u0440\u0438\u0437\u0432\u0435\u0441\u0442\u0438 \u0434\u043e \u0432\u0442\u0440\u0430\u0442\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0417\u0432\u0443\u0447\u0438\u0442\u044c, \u044f\u043a \u0433\u043b\u0443\u0445\u0438\u0439 \u043a\u0443\u0442, \u0430\u043b\u0435 \u044f \u0432\u043f\u0435\u0432\u043d\u0435\u043d\u0430 \u0449\u043e \u0454 \u0441\u043f\u043e\u0441\u043e\u0431\u0438 \u0437 \u0446\u0438\u043c \u0431\u043e\u0440\u043e\u0442\u0438\u0441\u044f.<\/h3>\n\n\n\n<p><em><a href=\"https:\/\/solve-marketing.agency\/komanda\/violetta-demydenko\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0412\u0456\u043e\u043b\u0435\u0442\u0442\u0430<\/a> \u2014 Head of PM:&nbsp;<\/em><\/p>\n\n\n\n<p>\u0426\u0435 \u0449\u0435 \u043d\u0435 \u0432\u0441\u0435! \u0423\u044f\u0432\u0438 \u0441\u043e\u0431\u0456 \u043d\u0430\u0448\u0435 \u0437\u0434\u0438\u0432\u0443\u0432\u0430\u043d\u043d\u044f, \u043a\u043e\u043b\u0438 \u043c\u0438 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0438\u043b\u0438, \u0449\u043e \u0442\u0430\u043a\u0456 \u0437\u0430\u044f\u0432\u043a\u0438 \u043f\u043e\u0447\u0430\u043b\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0438 \u043d\u0430\u0432\u0456\u0442\u044c \u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438!&nbsp;<\/p>\n\n\n\n<p>\u0421\u0438\u0442\u0443\u0430\u0446\u0456\u044f \u043d\u0430\u0431\u0438\u0440\u0430\u043b\u0430 \u043e\u0431\u0435\u0440\u0442\u0456\u0432, \u0430\u0434\u0436\u0435 \u043a\u043b\u0456\u0454\u043d\u0442 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0432 \u0447\u0430\u0441 \u0440\u043e\u0431\u043e\u0442\u0438 \u0441\u0432\u043e\u0457\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432, \u0430 \u0439 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u0433\u0440\u043e\u0448\u0456 \u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u044e\u0434\u0436\u0435\u0442\u0443, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0436\u0435\u043d \u043a\u043b\u0456\u043a \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0442\u0430 \u043f\u0435\u0440\u0435\u0445\u0456\u0434 \u0434\u043e \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0440\u043e\u0437\u0446\u0456\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u044e \u044f\u043a \u0446\u0456\u043b\u044c\u043e\u0432\u0430 \u0434\u0456\u044f.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043e \u0442\u043e\u0433\u043e \u0436 \u043d\u0430\u043c, \u0437\u0432\u0456\u0441\u043d\u043e, \u0446\u0435 \u0432\u0441\u0435 \u0434\u0443\u0436\u0435 \u0443\u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043b\u043e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443, \u0431\u043e \u0434\u043e\u0432\u0435\u043b\u043e\u0441\u044f \u0432\u0440\u0443\u0447\u043d\u0443 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0442\u0438 \u0437\u0430\u044f\u0432\u043a\u0438 \u0432\u0456\u0434 \u0431\u043e\u0442\u0456\u0432 \u0442\u0430 \u0432\u0456\u0434\u0441\u0456\u044e\u0432\u0430\u0442\u0438 \u0457\u0445 \u0432\u0456\u0434 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u0456\u0445, \u0456 \u0442\u0456\u043b\u044c\u043a\u0438 \u043f\u0456\u0441\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u043b\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0422\u043e\u043c\u0443 \u043c\u0438 \u043f\u0440\u0438\u0439\u043d\u044f\u043b\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0434\u0456\u044f\u0442\u0438 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e!&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0448 \u0437\u0430 \u0432\u0441\u0435 \u043c\u0438 \u0432\u0456\u0434\u043a\u043e\u0440\u0438\u0433\u0443\u0432\u0430\u043b\u0438 \u043d\u0430\u0448\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430\u043a, \u0449\u043e\u0431 \u0432\u043e\u043d\u0438 \u0432\u0435\u043b\u0438 \u043d\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442, \u0430 \u043d\u0430 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0432 \u0434\u0438\u0440\u0435\u043a\u0442 \u0447\u0438 \u0432 \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440, \u0434\u0435 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u043c\u043e\u0436\u0435 \u043f\u043e\u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0437 \u043f\u043e\u043a\u0443\u043f\u0446\u0435\u043c, \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0441\u0442\u0438 \u043d\u0430 \u0432\u0441\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0442\u0430 \u0434\u043e\u0432\u0435\u0441\u0442\u0438 \u0439\u043e\u0433\u043e \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/li>\n\n\n\n<li>\u0422\u0430\u043a\u043e\u0436 \u043c\u0438 \u0441\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0439 \u00ab\u043a\u0432\u0456\u0437\u00bb. \u0426\u0435 \u043c\u0456\u043d\u0456\u0441\u0430\u0439\u0442, \u0443 \u044f\u043a\u043e\u043c\u0443 \u043f\u043e\u043a\u0443\u043f\u0435\u0446\u044c \u0441\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u043e\u0431\u0438\u0440\u0430\u0454, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0434\u0435\u0432\u0430\u0439\u0441, \u043f\u043e\u0442\u0456\u043c \u0439\u043e\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u044c, \u043f\u043e\u0442\u0456\u043c \u043a\u043e\u043b\u0456\u0440 \u0447\u0438 \u0456\u043d\u0448\u0456 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0442\u0430 \u0437\u0430\u043b\u0438\u0448\u0430\u0454 \u0441\u0432\u043e\u0457 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0456 \u0434\u0430\u043d\u0456, \u0437\u0430 \u044f\u043a\u0438\u043c\u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0456\u0437 \u043d\u0438\u043c \u0437\u0432\u02bc\u044f\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u0442\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0443\u0454 \u043f\u0440\u043e\u0434\u0430\u0436.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>\u0427\u0435\u0440\u0435\u0437 \u043f\u043e\u0434\u0456\u0431\u043d\u0443 \u0444\u043e\u0440\u043c\u0443 \u043f\u0440\u043e\u0440\u0432\u0430\u0442\u0438\u0441\u044f \u0431\u043e\u0442\u0430\u043c \u0431\u0443\u043b\u043e \u0431 \u0437\u043d\u0430\u0447\u043d\u043e \u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0448\u0435, \u0434\u043e \u0442\u043e\u0433\u043e \u0436 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u043e\u0434\u0440\u0430\u0437\u0443 \u00ab\u0442\u0435\u043f\u043b\u043e\u0433\u043e\u00bb \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0442\u043e\u043c\u0443 \u0446\u0435 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0427\u043e\u043c\u0443 \u0441\u0430\u043c\u0435 \u0446\u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u0431\u043e\u0440\u043e\u0442\u044c\u0431\u0438 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c?<\/h3>\n\n\n\n<p><em><a href=\"https:\/\/solve-marketing.agency\/about-us\/team\/andriy-kostyna\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0410\u043d\u0434\u0440\u0456\u0439<\/a>, \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433, Traffic-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440:&nbsp;<\/em><\/p>\n\n\n\n<p>\u0420\u043e\u0437\u043a\u0430\u0436\u0443 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\u043a\u0432\u0456\u0437 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0456 \u0431\u0443\u0434\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e, \u044f\u043a\u0449\u043e \u0434\u043e \u043d\u044c\u043e\u0433\u043e \u0434\u043e\u0434\u0430\u0442\u0438 \u0445\u043e\u0447\u0430 \u0431 \u043e\u0434\u043d\u0435 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0435 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0442\u043e\u043c\u0443 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u0431\u043e\u0442\u0438 \u043d\u0435 \u043f\u0440\u043e\u0441\u043e\u0447\u0430\u0442\u044c\u0441\u044f;<\/li>\n\n\n\n<li>\u043d\u0430\u0432\u0456\u0442\u044c \u044f\u043a\u0449\u043e \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043b\u044e\u0434\u0438, \u043d\u0430\u0439\u043d\u044f\u0442\u0456, \u0449\u043e\u0431 \u0448\u043a\u043e\u0434\u0438\u0442\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c, \u0432\u043e\u043d\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u044f\u0442\u044c \u043d\u0430 \u043a\u0432\u0456\u0437 \u0431\u0430\u0433\u0430\u0442\u043e \u0447\u0430\u0441\u0443, \u0430 \u0446\u0435 \u0434\u043e\u0440\u043e\u0436\u0447\u0435 \u043e\u0431\u0456\u0439\u0434\u0435\u0442\u044c\u0441\u044f \u0437\u043b\u043e\u0432\u043c\u0438\u0441\u043d\u0438\u043a\u0443;<\/li>\n\n\n\n<li>\u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043a\u0432\u0456\u0437\u0443 \u0437\u043d\u0430\u0447\u043d\u043e \u0437\u043d\u0438\u0436\u0443\u0454\u0442\u044c\u0441\u044f \u0447\u0430\u0441 \u043e\u0431\u0440\u043e\u0431\u043a\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u043c, \u0449\u043e \u043d\u0435 \u0441\u0442\u043e\u0441\u0443\u0454\u0442\u044c\u0441\u044f \u043f\u0440\u044f\u043c\u043e\u0457 \u0431\u043e\u0440\u043e\u0442\u044c\u0431\u0438 \u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438, \u0430\u043b\u0435 \u0454 \u043f\u0440\u0438\u0454\u043c\u043d\u0438\u043c \u0431\u043e\u043d\u0443\u0441\u043e\u043c)<\/li>\n<\/ul>\n\n\n\n<p>\u042f\u043a\u0449\u043e \u0432\u0430\u043c \u0441\u043f\u043e\u0434\u043e\u0431\u0430\u043b\u0430\u0441\u044c \u0456\u0434\u0435\u044f \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043a\u0432\u0456\u0437 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0441\u0432\u043e\u0433\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443, \u043e\u0441\u044c \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0439:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0413\u043e\u043b\u043e\u0432\u043d\u0430 \u043c\u0435\u0442\u0430 \u043a\u0432\u0456\u0437\u0443 \u2014 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u043b\u044e\u0434\u0438\u043d\u0456 \u043f\u0456\u0434\u0456\u0431\u0440\u0430\u0442\u0438 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f. \u0423 \u0432\u0430\u0448\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f\u0445 \u043c\u0430\u0454 \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0442\u0443\u0440\u0431\u043e\u0442\u0430 \u043f\u0440\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0442\u0430 \u0433\u043e\u0442\u043e\u0432\u043d\u0456\u0441\u0442\u044c \u043f\u0440\u0438\u0439\u0442\u0438 \u043d\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0443.<\/li>\n\n\n\n<li>\u0420\u043e\u0431\u0456\u0442\u044c \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0441\u0442\u0438\u043c\u0438 \u0442\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u043c\u0438. \u041f\u043e\u0431\u0443\u0434\u0443\u0439\u0442\u0435 \u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u043b\u0430\u043d\u0446\u044e\u0433 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u044c, \u043d\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u043d\u0435\u0437\u043d\u0430\u0439\u043e\u043c\u0438\u0445 \u0441\u043b\u0456\u0432.<\/li>\n\n\n\n<li>\u0411\u0443\u0434\u044c\u0442\u0435 \u0447\u0435\u0441\u043d\u0438\u043c\u0438: \u044f\u043a\u0449\u043e \u0433\u043e\u043b\u043e\u0432\u043d\u0430 \u043c\u0435\u0442\u0430 \u043a\u0432\u0456\u0437\u0443 \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0432 \u0442\u043e\u043c\u0443, \u0449\u043e\u0431 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u0443 \u0430\u0431\u043e \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u043d\u0430\u043f\u0440\u0438\u043a\u0456\u043d\u0446\u0456 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0430\u0434\u0430\u0439\u0442\u0435 \u0446\u044e \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e, \u0456 \u0441\u0430\u043c\u0435 \u0434\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u0438\u0442\u044c \u0437\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u041d\u0456\u0431\u0438 \u0449\u043e\u0439\u043d\u043e \u0434\u0435\u0442\u0435\u043a\u0442\u0438\u0432 \u043f\u043e\u0434\u0438\u0432\u0438\u043b\u0430\u0441\u044c! \u0414\u0443\u0436\u0435 \u0434\u044f\u043a\u0443\u044e \u0437\u0430 \u0440\u043e\u0437\u043c\u043e\u0432\u0443, \u0431\u0443\u043b\u043e \u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0437\u0430\u0445\u043e\u043f\u043b\u0438\u0432\u043e \u0442\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u043e!<\/h3>\n\n\n\n<p><em><a href=\"https:\/\/solve-marketing.agency\/komanda\/kateryna-bilokon\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430<\/a> \u2014 COO Solve Marketing:<\/em><\/p>\n\n\n\n<p>\u0425\u043e\u0447\u0435\u0442\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0431\u0430\u0437\u043e\u0432\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0443 \u0440\u0430\u0437\u043e\u043c \u0456\u0437 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u043c \u0432\u0430\u0448\u0438\u0445 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439?&nbsp;<\/p>\n\n\n\n<p>\u0423 \u0432\u0430\u0441 \u0454 \u0431\u0456\u0437\u043d\u0435\u0441 \u0443 \u043f\u0435\u0440\u0435\u043d\u0430\u0441\u0438\u0447\u0435\u043d\u0456\u0439 \u043d\u0456\u0448\u0456 \u0439 \u0432\u0438 \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u0442\u0435\u0440\u043f\u0430\u0454\u0442\u0435 \u0432\u0456\u0434 \u0430\u0442\u0430\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u0438\u0432\u0456\u0442!&nbsp; \u041c\u0435\u043d\u0435 \u0437\u0432\u0430\u0442\u0438 \u0420\u0443\u0441\u043b\u0430\u043d\u0430, \u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 Solve Marketing. \u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u044f \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043b\u0430\u0441\u044f \u0437 \u043d\u0430\u0448\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e, \u0449\u043e\u0431 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u043a\u0435\u0439\u0441 \u0431\u0440\u0443\u0434\u043d\u043e\u0457 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457 \u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u043f\u0440\u043e\u0442\u0438\u0434\u0456\u0457.&nbsp; \u0412\u0456\u043e\u043b\u0435\u0442\u0442\u0430 \u2014 Head of PM:&nbsp; \u0417\u0434\u043e\u0440\u043e\u0432\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0430 \u0431\u043e\u0440\u043e\u0442\u044c\u0431\u0430 \u0437\u0430\u0432\u0436\u0434\u0438 \u0439\u0434\u0435 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0430\u0434\u0436\u0435 \u043c\u043e\u0442\u0438\u0432\u0443\u0454 \u0440\u043e\u0431\u0438\u0442\u0438 \u0441\u0432\u0456\u0439 \u0442\u043e\u0432\u0430\u0440 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0443 \u043a\u0440\u0430\u0449\u0435, \u0443\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044e\u0432\u0430\u0442\u0438 \u0441\u0435\u0440\u0432\u0456\u0441.&nbsp; \u041f\u0440\u043e\u0442\u0435 \u0434\u043e\u0432\u043e\u043b\u0456 \u0447\u0430\u0441\u0442\u043e \u0442\u0440\u0430\u043f\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457, \u043a\u043e\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0434\u043b\u044f [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"\u0411\u0440\u0443\u0434\u043d\u0456 \u0456\u0433\u0440\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 - \u043a\u0435\u0439\u0441 \u0432\u0456\u0434 Solve Marketing","_yoast_wpseo_title":"\u042f\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0437\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u0432\u0430\u0448 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442: \u043a\u0435\u0439\u0441 Apple","_yoast_wpseo_metadesc":"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0442\u0435\u0445\u043d\u0456\u043a\u0438 Apple \u0437\u0456\u0442\u043a\u043d\u0443\u0432\u0441\u044f \u0437 \u0444\u0430\u043b\u044c\u0448\u0438\u0432\u0438\u043c\u0438 \u0437\u0430\u044f\u0432\u043a\u0430\u043c\u0438 \u0432\u0456\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u044f\u043a\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442.","_yoast_wpseo_linkdex":"57","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","footnotes":""},"categories":[4],"tags":[114,76,148,72,75],"class_list":["post-4640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-biznes","tag-viddil-marketynhu","tag-interwju","tag-kejs","tag-lidoheneratsiia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u042f\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0437\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u0432\u0430\u0448 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442: \u043a\u0435\u0439\u0441 Apple<\/title>\n<meta name=\"description\" content=\"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0442\u0435\u0445\u043d\u0456\u043a\u0438 Apple \u0437\u0456\u0442\u043a\u043d\u0443\u0432\u0441\u044f \u0437 \u0444\u0430\u043b\u044c\u0448\u0438\u0432\u0438\u043c\u0438 \u0437\u0430\u044f\u0432\u043a\u0430\u043c\u0438 \u0432\u0456\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u044f\u043a\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u0437\u0430\u0445\u0438\u0441\u0442\u0438\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solve-marketing.ua\/blog\/cases\/competitor-games\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u042f\u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0437\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u0432\u0430\u0448 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442: \u043a\u0435\u0439\u0441 Apple\" \/>\n<meta property=\"og:description\" content=\"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0442\u0435\u0445\u043d\u0456\u043a\u0438 Apple \u0437\u0456\u0442\u043a\u043d\u0443\u0432\u0441\u044f \u0437 \u0444\u0430\u043b\u044c\u0448\u0438\u0432\u0438\u043c\u0438 \u0437\u0430\u044f\u0432\u043a\u0430\u043c\u0438 \u0432\u0456\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u044f\u043a\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043b\u0438 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