{"id":5617,"date":"2022-11-23T13:38:06","date_gmt":"2022-11-23T11:38:06","guid":{"rendered":"https:\/\/solve-marketing.agency\/blog\/?p=5617"},"modified":"2025-07-09T15:12:01","modified_gmt":"2025-07-09T12:12:01","slug":"the-attitude-of-ukrainians-to-advertising-and-creativity-after-february-24","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/content-marketing\/the-attitude-of-ukrainians-to-advertising-and-creativity-after-february-24\/","title":{"rendered":"\u0421\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u043f\u0456\u0441\u043b\u044f 24 \u043b\u044e\u0442\u043e\u0433\u043e 2022 \u0440\u043e\u043a\u0443"},"content":{"rendered":"\n

\u041f\u043e\u0432\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u0430 \u0432\u0456\u0439\u043d\u0430 \u043d\u0430\u0437\u0430\u0432\u0436\u0434\u0438 \u0437\u043c\u0456\u043d\u0438\u043b\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0443. \u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438 \u0433\u043e\u043b\u043e\u0432\u043d\u0435 \u2014 \u043c\u0438 \u0441\u0438\u043b\u044c\u043d\u0456, \u043a\u043e\u043b\u0438 \u0440\u0430\u0437\u043e\u043c \u0456 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0454\u043c\u043e \u043e\u0434\u0438\u043d \u043e\u0434\u043d\u043e\u0433\u043e. \u0421\u0430\u043c\u0435 \u043d\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0443 \u043a\u0440\u0430\u0457\u043d\u0438 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0438\u0445 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0442\u0430 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456\u0432, \u044f\u043a\u0456 \u043d\u0435 \u0437\u043b\u044f\u043a\u0430\u043b\u0438\u0441\u044f \u0432\u0456\u0439\u043d\u0438 \u0439 \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u044e\u0442\u044c \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438. \u0412\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u0436\u043e\u0434\u0435\u043d \u0431\u0456\u0437\u043d\u0435\u0441 \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043e \u0432\u0435\u0441\u0442\u0438 \u0431\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u0410 \u043e\u0441\u044c \u044f\u043a\u0440\u0430\u0437 \u0434\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e-\u0440\u0456\u0437\u043d\u043e\u043c\u0443.<\/p>\n\n\n\n

\u042f\u043a\u0435 \u0441\u0430\u043c\u0435, \u0443 \u0441\u0435\u0440\u043f\u043d\u0456 \u0446\u044c\u043e\u0433\u043e \u0440\u043e\u043a\u0443 \u0434\u043e\u0441\u043b\u0456\u0434\u0438\u043b\u0438 Kantar \u0456 Google<\/strong>. \u0412\u043e\u043d\u0438 \u043e\u043f\u0438\u0442\u0430\u043b\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u0442\u0438\u0441\u044f\u0447\u0456 \u0436\u0456\u043d\u043e\u043a \u0456 \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0456\u0432 \u0432\u0456\u043a\u043e\u043c \u0432\u0456\u0434 18 \u0434\u043e 60 \u0440\u043e\u043a\u0456\u0432, \u044f\u043a\u0456 \u043f\u0440\u043e\u0436\u0438\u0432\u0430\u044e\u0442\u044c \u0443 \u043c\u0456\u0441\u0442\u0430\u0445 \u0456\u0437 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f\u043c \u043f\u043e\u043d\u0430\u0434 50 000. \u041f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0432\u0448\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f, \u043c\u043e\u0436\u043d\u0430 \u0434\u0456\u0439\u0442\u0438 \u0442\u0430\u043a\u0438\u0445 \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0456\u0432.<\/p>\n\n\n\n

\u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c, \u0449\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0430 \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0442\u0430 \u0445\u043e\u0447\u0443\u0442\u044c \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0432\u0430\u0442\u0438 \u0436\u0438\u0442\u0438 \u043f\u043e\u043f\u0440\u0438 \u0432\u0456\u0439\u043d\u0443<\/h3>\n\n\n\n

\u041b\u0438\u0448\u0435 17% \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445 \u0432\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0437\u0430\u0440\u0430\u0437 \u043d\u0435\u0434\u043e\u0440\u0435\u0447\u043d\u043e\u044e<\/strong>. \u0406 \u0442\u0430\u043a \u0441\u0430\u043c\u043e \u0442\u0456\u043b\u044c\u043a\u0438 17% \u0445\u043e\u0447\u0443\u0442\u044c, \u0449\u043e\u0431 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0435 \u043d\u0430\u0433\u0430\u0434\u0443\u0432\u0430\u043b\u0430 \u0457\u043c \u043f\u0440\u043e \u0432\u0456\u0439\u043d\u0443. \u0412\u043e\u0434\u043d\u043e\u0447\u0430\u0441 45% \u0432\u043f\u0435\u0432\u043d\u0435\u043d\u0456, \u0449\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u043c\u0430\u044e\u0442\u044c \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432\u043e\u0454\u043d\u043d\u0456 \u0440\u0435\u0430\u043b\u0456\u0457.<\/p>\n\n\n\n

\u041d\u0430 \u0434\u0443\u043c\u043a\u0443 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432, \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0434\u043e\u0440\u0435\u0447\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432\u043e\u0454\u043d\u043d\u0443 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u0438\u043a\u0443 (55%) \u0442\u0430 \u043f\u0430\u0442\u0440\u0456\u043e\u0442\u0438\u0447\u043d\u0443 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443 (72%). \u0406 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u0442\u043e\u0447\u043d\u043e \u0431\u0456\u043b\u044c\u0448\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 (56%) \u043d\u0435 \u0445\u043e\u0447\u0435 \u0447\u0443\u0442\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u0440\u043e\u0441\u0456\u0439\u0441\u044c\u043a\u0443 \u043c\u043e\u0432\u0443.<\/p>\n\n\n\n

\u0421\u0435\u0440\u0435\u0434 \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445 \u0454 \u0439 \u0442\u0456, \u0445\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0432\u0456\u0439\u043d\u0438 \u0434\u043e\u043f\u0443\u0441\u043a\u0430\u0454, \u0430\u043b\u0435 \u0457\u0445 \u0434\u0440\u0430\u0442\u0443\u044e\u0442\u044c \u0442\u0430\u043a\u0456 \u043f\u0440\u043e\u044f\u0432\u0438 \u0442\u0430 \u0434\u0456\u0457 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u044f\u043a \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0441\u0438\u043c\u0432\u043e\u043b\u0456\u043a\u0438 \u0432 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0438\u0445 \u0446\u0456\u043b\u044f\u0445, \u043d\u0435\u0432\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u0430\u043b\u0456\u0439 \u0432\u0456\u0439\u043d\u0438, \u043f\u0456\u0430\u0440 \u0430\u0431\u043e \u0441\u043f\u0435\u043a\u0443\u043b\u044f\u0446\u0456\u044f \u043d\u0430 \u0432\u043e\u0454\u043d\u043d\u0456\u0439 \u0442\u0435\u043c\u0430\u0442\u0438\u0446\u0456. \u0422\u0430\u043a\u0438\u0445 \u043d\u0430\u0440\u0430\u0437\u0456 23%.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u041b\u0438\u0448\u0435 10% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432 \u0445\u043e\u0442\u0456\u043b\u0438 \u0431 \u0431\u0430\u0447\u0438\u0442\u0438 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0456\u0432. \u0410\u043b\u0435 \u0431\u0430\u0433\u0430\u0442\u043e \u0442\u0438\u0445, \u0445\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0442\u0438 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u043f\u0435\u0440\u0441\u043e\u043d\u0438 (32%) \u0430\u0431\u043e \u0432\u0456\u0434\u043e\u043c\u043e\u0433\u043e \u0432\u043e\u043b\u043e\u043d\u0442\u0435\u0440\u0430 (35%). \u0412 \u043e\u0431\u043e\u0445 \u0432\u0438\u043f\u0430\u0434\u043a\u0430\u0445 \u043d\u0430\u0439\u0431\u0430\u0436\u0430\u043d\u0456\u0448\u043e\u044e \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0443\u0440\u043e\u044e \u0454 \u0421\u0435\u0440\u0433\u0456\u0439 \u041f\u0440\u0438\u0442\u0443\u043b\u0430<\/strong>, \u0449\u0435 35% \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445 \u0432\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u0434\u043e\u0440\u0435\u0447\u043d\u0438\u043c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432\u0456\u0439\u0441\u044c\u043a\u043e\u0432\u0438\u0445 \u2014 \u0437\u0432\u0456\u0441\u043d\u043e, \u043b\u0456\u0434\u0435\u0440\u043e\u043c \u0442\u0443\u0442 \u0441\u0442\u0430\u0432 \u0412\u0430\u043b\u0435\u0440\u0456\u0439 \u0417\u0430\u043b\u0443\u0436\u043d\u0438\u0439<\/strong>.<\/p>\n\n\n\n

\u0429\u043e \u043f\u043e\u0440\u0430\u0434\u0438\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c?<\/h3>\n\n\n\n

\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u043d\u043e\u0432\u0456 \u0432\u0456\u0434\u043e\u043c\u0456 \u0432\u043e\u0454\u043d\u043d\u0456 \u043e\u0431\u0440\u0430\u0437\u0438<\/strong> \u2014 \u043f\u0435\u0441 \u041f\u0430\u0442\u0440\u043e\u043d, \u0431\u0430\u0439\u0440\u0430\u043a\u0442\u0430\u0440, HIMARS, \u0440\u0443\u0441\u043a\u0456\u0439 \u0432\u043e\u0454\u043d\u043d\u0438\u0439 \u043a\u043e\u0440\u0430\u0431\u043b\u044c, \u041f\u0440\u0438\u0432\u0438\u0434 \u041a\u0438\u0454\u0432\u0430, \u043b\u0456\u0442\u0430\u043a \u00ab\u041c\u0440\u0456\u044f\u00bb, \u0434\u0436\u0430\u0432\u0435\u043b\u0456\u043d, \u0442\u0440\u0430\u043a\u0442\u043e\u0440-\u0442\u0430\u043d\u043a. \u0426\u0435 \u043f\u043e\u0434\u043e\u0431\u0430\u0454\u0442\u044c\u0441\u044f 57% \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0427\u0430\u0441\u0442\u0456\u0448\u0435 \u0436\u0430\u0440\u0442\u0443\u0439\u0442\u0435 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456.<\/strong> \u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456 \u043c\u0435\u043c\u0438 \u044f\u043a \u043d\u0430 \u0432\u043e\u0454\u043d\u043d\u0443, \u0442\u0430\u043a \u0456 \u043d\u0435\u0432\u043e\u0454\u043d\u043d\u0443 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443, \u043e\u0431\u0456\u0433\u0440\u0430\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0438 \u0445\u043b\u043e\u043f\u043a\u0456\u0432 \/ \u0431\u0430\u0432\u043e\u0432\u043d\u0438, \u0432\u0442\u0440\u0430\u0442 \u0440\u043e\u0441\u0456\u0439\u0441\u044c\u043a\u043e\u0457 \u0430\u0440\u043c\u0456\u0457, \u0436\u0430\u0440\u0442\u0438 \u043d\u0430 \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0443 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443 \u0442\u043e\u0449\u043e \u0434\u043e \u0434\u0443\u0448\u0456 71% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432.<\/p>\n\n\n\n

\u0417\u0430\u0433\u0430\u043b\u043e\u043c \u043f\u043e\u043d\u0430\u0434 70% \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u0445\u043e\u0447\u0443\u0442\u044c \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0431\u0456\u043b\u044c\u0448\u0435<\/strong>:<\/p>\n\n\n\n

    \n
  • \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u043f\u0440\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0423\u043a\u0440\u0430\u0457\u043d\u0438;<\/li>\n\n\n\n
  • \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0457 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438 \u0442\u0430 \u0456\u0441\u0442\u043e\u0440\u0456\u0457;<\/li>\n\n\n\n
  • \u0432\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0435\u0439 \u043f\u0440\u043e \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0443 \u0430\u0440\u043c\u0456\u0457 \u0442\u0430 \u0432\u043e\u043b\u043e\u043d\u0442\u0435\u0440\u0441\u044c\u043a\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430;<\/li>\n\n\n\n
  • \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0441\u0438\u043c\u0432\u043e\u043b\u0456\u043a\u0438;<\/li>\n\n\n\n
  • \u0434\u043e\u0440\u0435\u0447\u043d\u043e\u0433\u043e \u0442\u0430 \u044f\u043a\u0456\u0441\u043d\u043e\u0433\u043e \u0433\u0443\u043c\u043e\u0440\u0443.<\/li>\n<\/ul>\n\n\n\n

    \u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u043e \u0442\u043e\u0432\u0430\u0440\u0438 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 (53%)<\/h3>\n\n\n\n

    \u0422\u0430\u043a \u043d\u0430\u0448\u0456 \u0441\u043f\u0456\u0432\u0433\u0440\u043e\u043c\u0430\u0434\u044f\u043d\u0438 \u043d\u0430\u043c\u0430\u0433\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0443 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0443 (76%), \u0441\u0430\u043c\u0456 \u0431\u0440\u0435\u043d\u0434\u0438 (58%) \u0442\u0430 \u0442\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0449\u043e \u043f\u0435\u0440\u0435\u0440\u0430\u0445\u043e\u0432\u0443\u044e\u0442\u044c \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u043a\u043e\u0448\u0442\u0456\u0432 \u043d\u0430 \u0417\u0421\u0423 (55%).<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u041e\u0431\u0438\u0440\u0430\u044e\u0447\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434, \u043f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u0430 \u0431\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u0437\u0432\u0435\u0440\u0442\u0430\u0454 \u0443\u0432\u0430\u0433\u0443, \u0430\u0431\u0438 \u0442\u043e\u0439 \u043d\u0435 \u043c\u0430\u0432 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u0456\u0437 \u043a\u0440\u0430\u0457\u043d\u0430\u043c\u0438-\u0430\u0433\u0440\u0435\u0441\u043e\u0440\u0430\u043c\u0438 (54%) \u0456 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0432 \u043a\u043e\u0448\u0442\u0438 \u0432\u0456\u0434 \u043a\u043e\u0436\u043d\u043e\u0457 \u043f\u0440\u043e\u0434\u0430\u043d\u043e\u0457 \u0440\u0435\u0447\u0456 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0430\u0440\u043c\u0456\u0457 (49%), \u0445\u043e\u0447\u0430 \u0442\u0430\u043a\u043e\u0436 \u043e\u0440\u0456\u0454\u043d\u0442\u0443\u0454\u0442\u044c\u0441\u044f \u0439 \u043d\u0430 \u043d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044c \u0430\u043a\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0439 (52%).<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    51% \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432<\/strong> \u0431\u0456\u043b\u044c\u0448\u0435 \u0446\u0456\u043d\u0443\u0454 \u0432\u043e\u043b\u043e\u043d\u0442\u0435\u0440\u0441\u0442\u0432\u043e \u0442\u0430 \u0456\u043d\u0448\u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u0434\u0456\u0457 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u043d\u0456\u0436 \u0441\u0438\u043c\u0432\u043e\u043b\u0456\u0447\u043d\u0456. \u0412\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u043c \u0456 \u0442\u0435, \u0456 \u0456\u043d\u0448\u0435 44% \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445.<\/p>\n\n\n\n

    56% \u043f\u0435\u0440\u0435\u0434 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u044e<\/strong> \u0447\u0438\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u0433\u0443\u043a\u0438 \u043f\u0440\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e, \u0430 51% \u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f \u043e\u0433\u043b\u044f\u0434\u0438 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0442\u0430 \u043f\u043e\u0441\u043b\u0443\u0433.<\/p>\n\n\n\n

    \u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0432\u0456\u0434\u043c\u043e\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0432\u0456\u0434 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u0449\u043e \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u044e\u0442\u044c \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0432 \u043a\u0440\u0430\u0457\u043d\u0430\u0445-\u0430\u0433\u0440\u0435\u0441\u043e\u0440\u0430\u0445 (71%). \u041d\u0430 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u00ab\u042f\u043a\u0431\u0438 \u0443 \u0412\u0430\u0441 \u0431\u0443\u0432 \u0443\u043b\u044e\u0431\u043b\u0435\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434, \u044f\u043a\u0438\u0439 \u0437\u0430\u043b\u0438\u0448\u0438\u0432\u0441\u044f \u0431 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u043d\u0430 \u0442\u0435\u0440\u0438\u0442\u043e\u0440\u0456\u044f\u0445 \u043a\u0440\u0430\u0457\u043d-\u0430\u0433\u0440\u0435\u0441\u043e\u0440\u0456\u0432, \u043a\u0443\u043f\u0443\u0432\u0430\u043b\u0438 \u0431 \u0439\u043e\u0433\u043e?\u00bb 83% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u043b\u0438, \u0449\u043e \u0431\u043e\u0439\u043a\u043e\u0442\u0443\u0432\u0430\u043b\u0438 \u0431 \u0442\u0430\u043a\u0438\u0439 \u0431\u0440\u0435\u043d\u0434. \u0410 \u0441\u0435\u0440\u0435\u0434 \u0442\u0438\u0445, \u0445\u0442\u043e \u0432\u0436\u0435 \u043c\u0430\u0454 \u043f\u043e\u0434\u0456\u0431\u043d\u0438\u0439 \u0443\u043b\u044e\u0431\u043b\u0435\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434, 78% \u0432\u0456\u0434\u043c\u043e\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0431\u0443\u0434\u044c-\u0449\u043e \u043a\u0443\u043f\u0443\u0432\u0430\u0442\u0438 \u0432 \u043d\u044c\u043e\u0433\u043e.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u0410 \u044f\u043a\u0449\u043e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0456 \u0437\u043d\u0430\u043d\u043d\u044f \u043d\u0430 \u0432\u0441\u0456 100%, \u0430\u043b\u0435 \u043d\u0435 \u0432\u043f\u0435\u0432\u043d\u0435\u043d\u0456, \u044f\u043a \u043a\u0440\u0430\u0449\u0435 \u0446\u0435 \u0437\u0440\u043e\u0431\u0438\u0442\u0438, \u0437\u0430\u043f\u0440\u043e\u0448\u0443\u0454\u043c\u043e \u0434\u043e \u043d\u0430\u0441 \u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044e \u0449\u043e\u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    \u041f\u043e\u0432\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u0430 \u0432\u0456\u0439\u043d\u0430 \u043d\u0430\u0437\u0430\u0432\u0436\u0434\u0438 \u0437\u043c\u0456\u043d\u0438\u043b\u0430 \u0423\u043a\u0440\u0430\u0457\u043d\u0443. \u0423\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438 \u0433\u043e\u043b\u043e\u0432\u043d\u0435 \u2014 \u043c\u0438 \u0441\u0438\u043b\u044c\u043d\u0456, \u043a\u043e\u043b\u0438 \u0440\u0430\u0437\u043e\u043c \u0456 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0454\u043c\u043e \u043e\u0434\u0438\u043d \u043e\u0434\u043d\u043e\u0433\u043e. \u0421\u0430\u043c\u0435 \u043d\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0443 \u043a\u0440\u0430\u0457\u043d\u0438 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0438\u0445 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0442\u0430 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456\u0432, \u044f\u043a\u0456 \u043d\u0435 \u0437\u043b\u044f\u043a\u0430\u043b\u0438\u0441\u044f \u0432\u0456\u0439\u043d\u0438 \u0439 \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u044e\u0442\u044c \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438. \u0412\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u0436\u043e\u0434\u0435\u043d \u0431\u0456\u0437\u043d\u0435\u0441 \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043e \u0432\u0435\u0441\u0442\u0438 \u0431\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u0410 \u043e\u0441\u044c \u044f\u043a\u0440\u0430\u0437 \u0434\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e-\u0440\u0456\u0437\u043d\u043e\u043c\u0443. \u042f\u043a\u0435 \u0441\u0430\u043c\u0435, \u0443 \u0441\u0435\u0440\u043f\u043d\u0456 \u0446\u044c\u043e\u0433\u043e […]<\/p>\n","protected":false},"author":5,"featured_media":5626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"\u042f\u043a \u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u043f\u0456\u0441\u043b\u044f 24 \u043b\u044e\u0442\u043e\u0433\u043e 2022 \u0440\u043e\u043a\u0443? - \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0456\u0434 Solve Marketing","_yoast_wpseo_title":"\u0421\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043f\u0456\u0441\u043b\u044f 24 \u043b\u044e\u0442\u043e\u0433\u043e 2022 \u0440\u043e\u043a\u0443","_yoast_wpseo_metadesc":"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a \u043f\u043e\u0432\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u0430 \u0432\u0456\u0439\u043d\u0430 \u0432\u043f\u043b\u0438\u043d\u0443\u043b\u0430 \u043d\u0430 \u0441\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u044f\u043c\u0438, \u044f\u043a\u0456 \u0437\u043c\u0456\u043d\u0438 \u0432\u0456\u0434\u0431\u0443\u043b\u0438\u0441\u044f \u0432 \u0443\u043f\u043e\u0434\u043e\u0431\u0430\u043d\u043d\u044f\u0445 \u0442\u0430 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f\u0445 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