{"id":5942,"date":"2023-01-10T16:26:04","date_gmt":"2023-01-10T14:26:04","guid":{"rendered":"https:\/\/solve-marketing.agency\/blog\/?p=5942"},"modified":"2025-07-09T15:09:23","modified_gmt":"2025-07-09T12:09:23","slug":"how-to-sell-services-in-the-b2b-sphere","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/cases\/how-to-sell-services-in-the-b2b-sphere\/","title":{"rendered":"\u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u043f\u043e\u0441\u043b\u0443\u0433 \u0443 B2B"},"content":{"rendered":"\n<p>\u042f\u043a \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u043c? \u0413\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0442\u0430 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438.&nbsp;<\/p>\n\n\n\n<p>\u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u043c\u043e \u043f\u0440\u043e \u043d\u0430\u0448 \u0434\u043e\u0441\u0432\u0456\u0434 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456 \u0437 \u043c\u043e\u0432\u043d\u0438\u043c\u0438 \u043a\u0443\u0440\u0441\u0430\u043c\u0438 \u0434\u043b\u044f IT \u043a\u043e\u043c\u0430\u043d\u0434 \u0442\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u043c\u043e, \u044f\u043a\u0438\u043c\u0438 \u043d\u0435\u0441\u043f\u043e\u0434\u0456\u0432\u0430\u043d\u0438\u043c\u0438 \u0431\u0443\u0432\u0430\u044e\u0442\u044c \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.&nbsp;<\/p>\n\n\n\n<p>\u041e\u0442\u0436\u0435, \u0449\u043e\u0431 \u0443\u043f\u0435\u0432\u043d\u0438\u0442\u0438\u0441\u044c \u0443 \u0432\u0430\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u0456\u043f\u043e\u0442\u0435\u0437 \u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 B2B \u0441\u0444\u0435\u0440\u0438, \u0434\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0435\u043a\u0441\u0442 \u0434\u043e \u043a\u0456\u043d\u0446\u044f.<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041f\u0440\u043e\u0454\u043a\u0442<\/strong><\/span> \u2014 \u043e\u0441\u0432\u0456\u0442\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f Savvy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"932\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/03\/b2b.png\" alt=\"\" class=\"wp-image-7407\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/03\/b2b.png 1112w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/03\/b2b-300x251.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/03\/b2b-1024x858.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/03\/b2b-768x644.png 768w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><\/figure><\/div>\n\n\n<p><strong><strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">CMO \u043f\u0440\u043e\u0454\u043a\u0442\u0443<\/span><\/strong><\/strong> \u2014 <a href=\"https:\/\/solve-marketing.agency\/komanda\/serhii-soloviov\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0421\u0435\u0440\u0433\u0456\u0439 \u0421\u043e\u043b\u043e\u0432\u0439\u043e\u0432<\/a>.<\/p>\n\n\n\n<p><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041f\u043e\u0441\u043b\u0443\u0433\u0430<\/strong><\/span><\/strong> \u2014 <a href=\"https:\/\/solve-marketing.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u0438\u0439 \u0432\u0456\u0434\u0434\u0456\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443<\/a>: \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0438\u043d\u043a\u0443, \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u0439\u0442\u0443, \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0456\u0432, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0433\u043b\u0438\u0431\u0438\u043d\u043d\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u0432\u2019\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0442\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c\u0438 \u0437\u0430\u043c\u043e\u0432\u043d\u0438\u043a\u0430\u043c\u0438 \u043f\u043e\u0441\u043b\u0443\u0433; \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0456\u0432 \u0442\u0430 \u0442\u0435\u043a\u0441\u0442\u0456\u0432, \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0437\u0430\u043f\u0443\u0441\u043a Facebook ADS.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041d\u0430\u0432\u0456\u0433\u0430\u0446\u0456\u044f \u043a\u0435\u0439\u0441\u043e\u043c:<\/h4>\n\n\n\n<p class=\"product\"><strong><a href=\"#product\">\u041f\u0440\u043e\u0434\u0443\u043a\u0442<\/a><\/strong><\/p>\n\n\n\n<p class=\"etap1\"><strong><a href=\"#etap1\">\u0415\u0442\u0430\u043f \u043f\u0435\u0440\u0448\u0438\u0439. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c<\/a><\/strong><\/p>\n\n\n\n<p class=\"etap2\"><strong><a href=\"#etap2\">\u0415\u0442\u0430\u043f \u0434\u0440\u0443\u0433\u0438\u0439. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/a><\/strong><\/p>\n\n\n\n<p class=\"team\"><strong><a href=\"#team\">\u0421\u043a\u043b\u0430\u0434 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 Solve Marketing<\/a><\/strong><\/p>\n\n\n\n<p class=\"done\"><strong><a href=\"#done\">\u0429\u043e \u0431\u0443\u043b\u043e \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e?<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"research\"><strong><a href=\"#research\">\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0438\u043d\u043a\u0443<\/a><\/strong><\/li>\n\n\n\n<li class=\"recommends\"><strong><a href=\"#recommends\">\u041d\u0430\u0434\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0439<\/a><\/strong><\/li>\n\n\n\n<li class=\"leads\"><strong><a href=\"#leads\">\u041b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0438<\/a><\/strong><\/li>\n\n\n\n<li class=\"texts\"><strong><a href=\"#texts\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0442\u0435\u043a\u0441\u0442\u0438<\/a><\/strong><\/li>\n\n\n\n<li class=\"creatives\"><strong><a href=\"#creatives\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"findings\"><strong><a href=\"#findings\">\u0412\u0438\u0441\u043d\u043e\u0432\u043a\u0438<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"product\">\u041f\u0440\u043e\u0434\u0443\u043a\u0442<\/h2>\n\n\n\n<p><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">Savvy<\/span><\/strong> \u2014 \u0446\u0435 \u043f\u0440\u043e\u0432\u0430\u0439\u0434\u0435\u0440 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u0457 \u043c\u043e\u0432\u0438 \u0434\u043b\u044f \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434.&nbsp;<\/p>\n\n\n\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u043c\u0430\u0454 \u043f\u2019\u044f\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u0430<\/strong> \u2014 \u0433\u0440\u0443\u043f\u043e\u0432\u0456 \u0442\u0430 \u0456\u043d\u0434\u0438\u0432\u0456\u0434\u0443\u0430\u043b\u044c\u043d\u0456 \u0437\u0430\u043d\u044f\u0442\u0442\u044f \u0434\u043b\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0432 \u043e\u0444\u0456\u0441\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0430\u0431\u043e \u043e\u043d\u043b\u0430\u0439\u043d.<br><\/li>\n\n\n\n<li>Assessment \u2014 <strong>\u043e\u0446\u0456\u043d\u043a\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0438<\/strong>, \u044f\u043a\u0430 \u0432\u0436\u0435 \u043f\u0440\u0430\u0446\u044e\u0454. \u0426\u0435 \u0442\u0435\u0441\u0442\u0438, \u044f\u043a\u0456 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u043c\u043e\u0432\u043d\u0456 \u043d\u0430\u0432\u0438\u0447\u043a\u0438 \u0442\u0430 \u043d\u0430\u0432\u0438\u0447\u043a\u0438 \u0434\u0456\u043b\u043e\u0432\u043e\u0433\u043e \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0435\u0439.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>\u0422\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f\u043c. \u0422\u043e\u0431\u0442\u043e \u0432\u043e\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u0437 \u043f\u0435\u0432\u043d\u043e\u044e \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u0456\u0441\u0442\u044e \u0442\u0430 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454, \u0445\u0442\u043e \u0456 \u044f\u043a \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0432 \u043d\u0430\u0432\u0438\u0447\u043a\u0438 \u0437\u0430 \u043f\u0435\u0432\u043d\u0438\u0439 \u043f\u0440\u043e\u043c\u0456\u0436\u043e\u043a \u0447\u0430\u0441\u0443.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0436 \u043d\u0430\u043f\u0440\u044f\u043c Assessment \u043e\u0445\u043e\u043f\u043b\u044e\u0454 <strong>\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0456\u0432<\/strong> \u0434\u043b\u044f \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0438\u0445 \u0437\u0432\u0456\u0442\u0456\u0432 \u0442\u0430 \u0432\u0456\u0434\u0433\u0443\u043a\u0456\u0432 \u0449\u043e\u0434\u043e \u0457\u0445\u043d\u044c\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u044f \u0432\u043e\u043b\u043e\u0434\u0456\u043d\u043d\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e.&nbsp;<\/p>\n\n\n\n<p>\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0446\u0456\u0454\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u043f\u0440\u0438\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u0447\u0438 \u043c\u043e\u0436\u043d\u0430 \u043d\u0430\u0439\u043d\u044f\u0442\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0443 \u0442\u0430 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u0438\u0442\u0438 \u0439\u043e\u0433\u043e \u043d\u0430 \u0432\u0430\u0436\u043b\u0438\u0432\u0443 \u0441\u043f\u0456\u0432\u0431\u0435\u0441\u0456\u0434\u0443 \u0437 \u0456\u043d\u043e\u0437\u0435\u043c\u043d\u0438\u043c\u0438 \u043a\u043e\u043b\u0435\u0433\u0430\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0446\u044c\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0433\u043e\u0442\u043e\u0432\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0443\u0436\u0435 \u0437\u0430 \u0434\u043e\u0431\u0443;<\/li>\n\n\n\n<li>\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0439 \u0432\u0456\u0434 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432 Savvy \u0434\u043b\u044f \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u043c\u043e\u0432\u043d\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u044f;<\/li>\n\n\n\n<li>\u043e\u043a\u0440\u0435\u043c\u0438\u0439 \u0434\u0430\u0448\u0431\u043e\u0440\u0434 \u0434\u043b\u044f \u043f\u0440\u043e\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u2014 \u0441\u0435\u0440\u0432\u0456\u0441 BEST;<\/li>\n\n\n\n<li>\u043c\u0430\u0439\u0436\u0435 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0439 \u043b\u044e\u0434\u0441\u044c\u043a\u0438\u0439 \u0444\u0430\u043a\u0442\u043e\u0440 \u043f\u0456\u0434 \u0447\u0430\u0441 \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u043d\u043d\u044f \u0437\u043d\u0430\u043d\u044c \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0456\u0432 \u0442\u0430 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\u0422\u0440\u0435\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0437 \u0434\u0456\u043b\u043e\u0432\u043e\u0433\u043e \u043f\u0438\u0441\u044c\u043c\u0430<\/strong> \u2014 \u0456\u043d\u0434\u0438\u0432\u0456\u0434\u0443\u0430\u043b\u044c\u043d\u0456 \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0438, \u0449\u043e\u0431 \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0442\u0438 \u043b\u0438\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u044e \u043f\u043e\u0448\u0442\u043e\u044e, \u0437\u0432\u0456\u0442\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0432 \u0447\u0430\u0442\u0456 \u0431\u0456\u043b\u044c\u0448 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438\u043c \u0456 \u0432\u0432\u0456\u0447\u043b\u0438\u0432\u0438\u043c.<\/li>\n\n\n\n<li><strong>\u041c\u0430\u0439\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0438 \u0437 soft skills<\/strong> \u2014 \u0442\u0440\u0435\u043d\u0456\u043d\u0433\u0438 \u0434\u043b\u044f \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u043c\u0456\u0436 \u043b\u044e\u0434\u044c\u043c\u0438.<\/li>\n\n\n\n<li><strong>\u041a\u0435\u0440\u0456\u0432\u043d\u0438\u0439 \u043a\u043e\u0443\u0447\u0438\u043d\u0433<\/strong> \u2014 \u0442\u0440\u0435\u043d\u0456\u043d\u0433 \u0456\u0437 \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Savvy.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Savvy \u043d\u0430\u043b\u0456\u0447\u0443\u0454 \u043f\u043e\u043d\u0430\u0434 50 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440\u0456\u0432 \u0456 \u043f\u0440\u0430\u0446\u044e\u0454 \u0443 \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u043c\u0456\u0441\u0442\u0430\u0445 \u0423\u043a\u0440\u0430\u0457\u043d\u0438.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"etap1\">\u0415\u0442\u0430\u043f \u043f\u0435\u0440\u0448\u0438\u0439. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c<\/h2>\n\n\n\n<p>\u041f\u0456\u0434 \u0447\u0430\u0441 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u0457 \u043c\u0438 \u0434\u0456\u0437\u043d\u0430\u043b\u0438\u0441\u044f, \u0449\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u043d\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u043b\u0430\u0441\u044f \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0443 Google \u0447\u0435\u0440\u0435\u0437 \u0432\u0438\u0441\u043e\u043a\u0443 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c. \u0412 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 Facebook \u043d\u0435 \u0432\u0456\u0440\u0438\u043b\u0438, \u0430\u043b\u0435 \u043d\u0430\u043c \u0432\u0434\u0430\u043b\u043e\u0441\u044f \u0434\u043e\u0432\u0435\u0441\u0442\u0438, \u0449\u043e \u0432\u0430\u0440\u0442\u043e \u0441\u043f\u0440\u043e\u0431\u0443\u0432\u0430\u0442\u0438!&nbsp;<\/p>\n\n\n\n<p>\u041f\u0456\u0434 \u0447\u0430\u0441 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u0457 \u043c\u0438 \u0432\u0438\u044f\u0432\u0438\u043b\u0438 <strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u043f\u043e\u0442\u0440\u0435\u0431\u0443<\/span><\/strong> \u2014 \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0443 \u00abCorporate English\u00bb.&nbsp;<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u0446\u0456\u0454\u0457 \u043c\u0435\u0442\u0438 \u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043b\u0438:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0441\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438&nbsp;\u0433\u043b\u0438\u0431\u0438\u043d\u043d\u0456 \u0456\u043d\u0442\u0435\u0440\u0432\u2019\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0442\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c\u0438 \u0437\u0430\u043c\u043e\u0432\u043d\u0438\u043a\u0430\u043c\u0438 \u043f\u043e\u0441\u043b\u0443\u0433 \u0434\u043b\u044f \u0432\u0438\u044f\u0432\u043b\u0435\u043d\u043d\u044f \u0457\u0445\u043d\u0456\u0445 \u043f\u043e\u0442\u0440\u0435\u0431;<\/li>\n\n\n\n<li>\u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0438;<\/li>\n\n\n\n<li>\u043d\u0430\u043f\u0438\u0441\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0442\u0435\u043a\u0441\u0442\u0438 \u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438 \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438;<\/li>\n\n\n\n<li>\u043d\u0435 \u0433\u0430\u044e\u0447\u0438 \u0447\u0430\u0441\u0443, \u043f\u043e\u0447\u0430\u0442\u0438 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"etap2\">\u0415\u0442\u0430\u043f \u0434\u0440\u0443\u0433\u0438\u0439. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/h2>\n\n\n\n<p>\u041d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0440\u043e\u0431\u0456\u0442 \u043c\u0438 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c\u043e <a href=\"https:\/\/solve-marketing.agency\/marketynh-stratehiia\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/a>, \u044f\u043a\u0435 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0437\u043d\u0430\u0439\u0442\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u0442\u0430\u043a\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1942\" height=\"2560\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2024\/06\/analiz-scaled.jpg\" alt=\"\" class=\"wp-image-11097\" style=\"width:631px;height:auto\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/analiz-scaled.jpg 1942w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/analiz-228x300.jpg 228w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/analiz-777x1024.jpg 777w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/analiz-768x1012.jpg 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/analiz-1165x1536.jpg 1165w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/analiz-1553x2048.jpg 1553w\" sizes=\"auto, (max-width: 1942px) 100vw, 1942px\" \/><\/figure><\/div>\n\n\n<p>\u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044e \u043c\u0438 \u0434\u0456\u0437\u043d\u0430\u043b\u0438\u0441\u044f:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>\u044f\u043a \u043f\u0440\u0430\u0446\u044e\u0454 \u0431\u0456\u0437\u043d\u0435\u0441 \u043a\u043b\u0456\u0454\u043d\u0442\u0430. \u0429\u043e \u0441\u0430\u043c\u0435 \u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0454\u043c\u043e \u0456 \u0447\u043e\u043c\u0443 \u0446\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0434\u043b\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457;<\/li>\n\n\n\n<li>\u0445\u0442\u043e \u0441\u0438\u043b\u044c\u043d\u0456 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0438 \u0442\u0430 \u0449\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0440\u043e\u0431\u0438\u0442\u0438, \u0449\u043e\u0431 \u0432\u0456\u0434 \u043d\u0438\u0445 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0442\u0438\u0441\u044f;<\/li>\n\n\n\n<li>\u044f\u043a\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0442\u0440\u0435\u0431\u0430 \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u043d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u0438\u043c \u0447\u0430\u0441\u043e\u043c.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"team\">\u0421\u043a\u043b\u0430\u0434 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 Solve Marketing<\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u043d\u0430\u0434 \u043f\u0440\u043e\u0454\u043a\u0442\u043e\u043c \u043c\u0438 \u0437\u0456\u0431\u0440\u0430\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0443, \u044f\u043a\u0430 \u043d\u0430\u043b\u0456\u0447\u0443\u0432\u0430\u043b\u0430 \u0448\u0456\u0441\u0442\u044c \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2224\" height=\"3425\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2024\/06\/kolektyv-1-1.png\" alt=\"\" class=\"wp-image-11099\" style=\"width:658px;height:auto\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/kolektyv-1-1.png 2224w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/kolektyv-1-1-195x300.png 195w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/kolektyv-1-1-665x1024.png 665w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/kolektyv-1-1-768x1183.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/kolektyv-1-1-997x1536.png 997w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2024\/06\/kolektyv-1-1-1330x2048.png 1330w\" sizes=\"auto, (max-width: 2224px) 100vw, 2224px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"done\">\u0429\u043e \u0431\u0443\u043b\u043e \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"research\">1. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0438\u043d\u043a\u0443&nbsp;<\/h4>\n\n\n\n<p>\u0429\u043e\u0431 \u0434\u043e\u0441\u043b\u0456\u0434\u0438\u0442\u0438 \u0440\u0438\u043d\u043e\u043a \u0442\u0430 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0431\u0443\u0434\u0435 \u043a\u0440\u0430\u0449\u0435 \u0432\u043f\u043b\u0438\u0432\u0430\u0442\u0438 \u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e, \u043c\u0438 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u043d\u0438\u0437\u043a\u0443 \u0456\u043d\u0442\u0435\u0440\u0432\u2019\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 Savvy. \u041c\u0438 \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u0456\u0437 HR- \u0442\u0430 L&amp;D \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c\u0438 \u0439 \u0434\u0456\u0437\u043d\u0430\u0432\u0430\u043b\u0438\u0441\u044f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0456\u0437 \u044f\u043a\u0438\u043c \u0437\u0430\u043f\u0438\u0442\u043e\u043c \u0432\u043e\u043d\u0438 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438\u0441\u044f;<\/li>\n\n\n\n<li>\u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 Savvy \u0437\u043c\u043e\u0433\u043b\u0438 \u0440\u043e\u0437\u0432\u2019\u044f\u0437\u0430\u0442\u0438 \u0457\u0445\u043d\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443;<\/li>\n\n\n\n<li>\u0447\u043e\u043c\u0443 \u0432\u043e\u043d\u0438 \u043e\u0431\u0440\u0430\u043b\u0438 \u0441\u0430\u043c\u0435 Savvy;<\/li>\n\n\n\n<li>\u044f\u043a\u0456 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u043c\u0430\u0454 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f;<\/li>\n\n\n\n<li>\u0449\u043e \u043c\u043e\u0436\u043d\u0430 \u0431\u0443\u043b\u043e \u0431 \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0442\u0438 \u0432 \u0440\u043e\u0431\u043e\u0442\u0456 Savvy;<\/li>\n<\/ul>\n\n\n\n<p>\u2026\u0456 \u0431\u0430\u0433\u0430\u0442\u043e \u0456\u043d\u0448\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u044c.&nbsp;<\/p>\n\n\n\n<p>\u0406\u043d\u0442\u0435\u0440\u0432\u2019\u044e \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u043b\u0456\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u0457, \u0456 \u043c\u0438 \u0432\u0438\u0440\u0456\u0448\u0438\u043b\u0438 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0446\u044e \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0443 \u0449\u043e\u0434\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 SAVVY. \u0422\u043e\u043c\u0443 \u043c\u0438 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u0430 \u0456\u043d\u0442\u0435\u0440\u0432&#8217;\u044e \u0437 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438, \u044f\u043a\u0456 \u043c\u0430\u043b\u0438 \u0431 \u043f\u043e\u0442\u0440\u0435\u0431\u0443 \u0432 Corporate English. \u041c\u0438 \u0448\u0443\u043a\u0430\u043b\u0438 \u0457\u0445 \u0447\u0435\u0440\u0435\u0437 \u0433\u0440\u0443\u043f\u0438 \u0434\u043b\u044f HR-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0442\u0430 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u043e\u0433\u043e \u043d\u0435\u0442\u0432\u043e\u0440\u043a\u0456\u043d\u0433\u0443 \u0421\u0415\u041e \u0430\u0433\u0435\u043d\u0446\u0456\u0457 Solve Marketing \u2014 \u0421\u0435\u0440\u0433\u0456\u044f \u0421\u043e\u043b\u043e\u0432\u0439\u043e\u0432\u0430.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438<\/strong>:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"570\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/frame-14-1.jpg\" alt=\"\" class=\"wp-image-5943\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-14-1.jpg 1112w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-14-1-300x154.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-14-1-1024x525.jpg 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-14-1-768x394.jpg 768w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"recommends\">2. \u041d\u0430\u0434\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0439&nbsp;<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">\u0421\u0430\u0439\u0442<\/h5>\n\n\n\n<p>\u0412\u0435\u043b\u0438\u043a\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u044c \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u043c\u0430\u0454 \u0441\u0430\u0439\u0442, \u0430 \u0441\u0430\u043c\u0435 \u0439\u043e\u0433\u043e \u044f\u043a\u0456\u0441\u0442\u044c. \u0429\u043e\u0431 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0431\u043e\u0442\u0438 \u0441\u0430\u0439\u0442\u0443, \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0442\u0430\u043a\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0430 \u0442\u0430 \u0432\u0438\u0447\u0435\u0440\u043f\u043d\u0430;<\/li>\n\n\n\n<li>\u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0447\u0438\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u0438\u0439 \u0442\u0430 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u0434\u0438\u0437\u0430\u0439\u043d;<\/li>\n\n\n\n<li>\u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043b\u0435\u0433\u043a\u043e \u0442\u0430 \u0437\u0440\u0443\u0447\u043d\u043e \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u0442\u0438 \u0439 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0441\u0430\u0439\u0442;<\/li>\n\n\n\n<li>\u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0448\u0432\u0438\u0434\u043a\u043e \u0432\u0456\u043d \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0443\u0454\u0442\u044c\u0441\u044f.<\/li>\n<\/ul>\n\n\n\n<p>\u0411\u0456\u043b\u044c\u0448 \u0442\u043e\u0447\u043d\u043e \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0443 \u043c\u043e\u0436\u043d\u0430 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0439\u043e\u0433\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439\u043d\u043e\u0441\u0442\u0456.<\/p>\n\n\n\n<p>\u0421\u043b\u043e\u0432\u043d\u0438\u043a \u0442\u0435\u0440\u043c\u0456\u043d\u0456\u0432:<\/p>\n\n\n\n<p><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><em>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f<\/em><\/span><\/strong> \u2014<em> \u0446\u0435 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a, \u044f\u043a\u0438\u0439 \u0432\u0438\u0440\u0430\u0436\u0430\u0454 \u0441\u043f\u0456\u0432\u0432\u0456\u0434\u043d\u043e\u0448\u0435\u043d\u043d\u044f \u043c\u0456\u0436 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044e \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0456 \u0432\u0438\u043a\u043e\u043d\u0430\u043b\u0438 \u043f\u0435\u0432\u043d\u0443 \u0434\u0456\u044e \u043d\u0430 \u0441\u0430\u0439\u0442\u0456, \u0442\u0430 \u0457\u0445\u043d\u044c\u043e\u044e \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u044e \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044e. \u041d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u043f\u0456\u0434 \u0446\u0456\u0454\u044e \u0434\u0456\u0454\u044e \u043c\u0438 \u043c\u0430\u0454\u043c\u043e \u043d\u0430 \u0443\u0432\u0430\u0437\u0456 <\/em><strong><em>\u043a\u0443\u043f\u0456\u0432\u043b\u044e <\/em><\/strong><em>\u043d\u0430\u0448\u043e\u0433\u043e<\/em><strong><em> \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 <\/em><\/strong><em>\u0430\u0431\u043e<\/em><strong><em> \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044e.<\/em><\/strong><\/p>\n\n\n\n<p>\u0422\u043e\u043c\u0443 \u043c\u0438 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u043b\u0438 \u0441\u0430\u0439\u0442 \u0456 \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u043b\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457, \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0456 \u043d\u0430 \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0443 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u043f\u043e\u0441\u043b\u0443\u0433\u0438 Corporate English.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"1340\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.20.13.png\" alt=\"\" class=\"wp-image-6224\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.20.13.png 1196w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.20.13-268x300.png 268w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.20.13-914x1024.png 914w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.20.13-768x860.png 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f \u0437 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c<\/h4>\n\n\n\n<p>\u0414\u043b\u044f \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u043c\u0438 \u043d\u0430\u0434\u0430\u043b\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u043a\u043e\u043c\u0430\u043d\u0434\u0456 Savvy \u0434\u043b\u044f \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0437 \u0457\u0445\u043d\u0456\u043c\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"692\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.21.54.png\" alt=\"\" class=\"wp-image-6225\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.21.54.png 1160w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.21.54-300x179.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.21.54-1024x611.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.21.54-768x458.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p>\u041f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0443\u0441\u0456\u0454\u0457 \u043d\u0430\u0448\u043e\u0457 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456 \u043c\u0438 \u0433\u043e\u0442\u0443\u0432\u0430\u043b\u0438 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0456 \u0442\u0430 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0456 follow up \u0456\u0437 \u043d\u0430\u0448\u0438\u043c\u0438 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044f\u043c\u0438 \u0442\u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u044f\u043c\u0438, \u044f\u043a\u0456 \u043c\u0430\u043b\u0438 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c.&nbsp;<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0432\u0430\u043b\u0438<\/strong>:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u0438\u0439\u0442\u0438 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0404\u0432\u0440\u043e\u043f\u0438, \u0430 \u0441\u0430\u043c\u0435 \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u0442\u0430\u043a\u0456 \u043a\u0440\u0430\u0457\u043d\u0438, \u044f\u043a \u041f\u043e\u043b\u044c\u0449\u0430 \u0442\u0430 \u0423\u0433\u043e\u0440\u0449\u0438\u043d\u0430;<\/li>\n\n\n\n<li>\u0434\u043e\u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0441\u0430\u0439\u0442;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Google;<\/li>\n<\/ul>\n\n\n\n<p>\u2026\u0442\u0430 \u0431\u0430\u0433\u0430\u0442\u043e \u0456\u043d\u0448\u0438\u0445 \u043f\u043e\u0440\u0430\u0434.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"1002\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.14.19.png\" alt=\"\" class=\"wp-image-6222\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.14.19.png 1088w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.14.19-300x276.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.14.19-1024x943.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.14.19-768x707.png 768w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u042f\u043a\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u043d\u0430\u043c \u0432\u0434\u0430\u043b\u043e\u0441\u044f \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0442\u0438 \u0432 \u0440\u043e\u0431\u043e\u0442\u0443?<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0456\u0432 \u044f\u043a \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u043b\u0456\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u0457;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 Corporate English, \u0430 \u0439 \u043d\u0430\u043f\u0440\u044f\u043c\u0443 Assessment;<\/li>\n\n\n\n<li>\u043f\u0435\u0440\u0435\u043a\u043b\u0430\u0434 \u043f\u043e\u0441\u0430\u0434\u043a\u043e\u0432\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"leads\">3. \u041b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0438&nbsp;<\/h4>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041d\u0430\u0448\u0430 \u043c\u0435\u0442\u0430<\/strong><\/span> \u2014 \u043f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 \u0434\u043e \u043f\u043e\u0441\u043b\u0443\u0433 Corporate English \u0442\u0430 Assessment.&nbsp;<\/p>\n\n\n\n<p>\u042f\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c? \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0447\u0438 \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0438, \u044f\u043a\u0456 \u043c\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0454\u043c\u043e \u0447\u0435\u0440\u0435\u0437 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u00ab\u043b\u0456\u0434-\u0444\u043e\u0440\u043c\u0438\u00bb \u0432 Facebook ADS.&nbsp;<\/p>\n\n\n\n<p>\u0421\u043b\u043e\u0432\u043d\u0438\u043a \u0442\u0435\u0440\u043c\u0456\u043d\u0456\u0432:<\/p>\n\n\n\n<p><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><em>\u041b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442<\/em><\/span><\/strong> \u2014<em> \u0446\u0435 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044f \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0449\u043e\u0441\u044c \u0446\u0456\u043d\u043d\u0435 \u0434\u043b\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0432 \u043e\u0431\u043c\u0456\u043d \u043d\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0456 \u0434\u0430\u043d\u0456.&nbsp;<\/em><\/p>\n\n\n\n<p>\u041c\u0438 \u0441\u0442\u0432\u043e\u0440\u0438\u043b\u0438 3 \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0438 \u0434\u043b\u044f \u0446\u0438\u0445 \u043d\u0430\u043f\u0440\u044f\u043c\u0456\u0432 \u0434\u0432\u043e\u043c\u0430 \u043c\u043e\u0432\u0430\u043c\u0438: \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u044e \u0442\u0430 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0438 \u0434\u043b\u044f Corporate English:<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>\u0427\u0435\u043a\u043b\u0456\u0441\u0442<\/strong> \u00ab\u0422\u043e\u043f-10 \u043f\u043e\u043c\u0438\u043b\u043e\u043a \u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0445 \u043b\u0438\u0441\u0442\u0430\u0445, \u044f\u043a\u0438\u0445 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u043c IT-\u0444\u0430\u0445\u0456\u0432\u0446\u044f\u043c \u0432\u0430\u0440\u0442\u043e \u0443\u043d\u0438\u043a\u0430\u0442\u0438<\/strong>\u00bb<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"376\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/unnamed-2.png\" alt=\"\" class=\"wp-image-5947\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/unnamed-2.png 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/unnamed-2-300x220.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><strong>\u0427\u0435\u043a\u043b\u0456\u0441\u0442<\/strong> \u00ab10 \u043f\u043e\u043c\u0438\u043b\u043e\u043a \u0443 \u0434\u0456\u043b\u043e\u0432\u043e\u043c\u0443 \u043b\u0438\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u0456<\/strong>\u00bb<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"304\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/unnamed-3.png\" alt=\"\" class=\"wp-image-5948\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/unnamed-3.png 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/unnamed-3-300x178.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442 \u0434\u043b\u044f \u043f\u043e\u0441\u043b\u0443\u0433\u0438 Assessment:&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u0427\u0435\u043a\u043b\u0456\u0441\u0442 \u00ab\u0427\u0438 \u043f\u0440\u043e\u0439\u0434\u0435 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442 \u0441\u043f\u0456\u0432\u0431\u0435\u0441\u0456\u0434\u0443 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e?<\/strong>\u00bb<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"384\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/unnamed-4.png\" alt=\"\" class=\"wp-image-5949\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/unnamed-4.png 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/unnamed-4-300x225.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>\u0425\u0442\u043e \u0454 \u043d\u0430\u0448\u043e\u044e \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e?<\/p>\n\n\n\n<p><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u041d\u0430\u0448\u0430 \u0426\u0410<\/span> <\/strong>\u2014 \u0446\u0435 HR-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438 \u0432 IT \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\u0445. \u0414\u043b\u044f \u0442\u043e\u0433\u043e \u0449\u043e\u0431 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Facebook ADS \u0441\u0430\u043c\u0435 \u043d\u0430 \u043d\u0438\u0445, \u043c\u0438 \u043e\u0431\u0440\u0430\u043b\u0438 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0442\u0435 HR-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438 \u0432 IT \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f\u0445 \u2014 \u0446\u0435 \u043b\u0438\u0448\u0435 \u043e\u0434\u0438\u043d \u0456\u0437 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0456\u0432 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u043f\u0440\u043e\u0454\u043a\u0442\u0443. \u0422\u043e\u043c\u0443 \u043c\u0438 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043b\u0438 \u043a\u0456\u043b\u044c\u043a\u0430 \u0433\u0440\u0443\u043f \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c \u0456\u0437 \u0440\u0456\u0437\u043d\u0438\u043c\u0438 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438:&nbsp;<\/p>\n\n\n\n<p><strong>\u21161: <\/strong>\u043f\u0440\u044f\u043c\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438;<br><strong>\u21162: <\/strong>\u043f\u0440\u044f\u043c\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438 + \u0437\u0432\u0443\u0436\u0435\u043d\u043d\u044f \u0434\u043e IT;<br><strong>\u21163: <\/strong>\u0448\u0438\u0440\u043e\u043a\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f.<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u0427\u043e\u043c\u0443 \u0441\u0430\u043c\u0435 \u0448\u0438\u0440\u043e\u043a\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f?<\/strong><\/span><\/p>\n\n\n\n<p>\u041f\u0456\u0434 \u0448\u0438\u0440\u043e\u043a\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e \u043c\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0443\u0432\u0430\u0437\u0456 \u0437\u0430\u043f\u0443\u0441\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0431\u0435\u0437 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432 \u043d\u0430 \u0436\u0456\u043d\u043e\u043a \u0442\u0430 \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0456\u0432 \u0432\u0456\u043a\u043e\u043c \u0432\u0456\u0434 18 \u0434\u043e 65 \u0440\u043e\u043a\u0456\u0432.<\/p>\n\n\n\n<p>\u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u043e\u0440\u0456\u0454\u043d\u0442\u0443\u0432\u0430\u043d\u043d\u044e \u043d\u0430 \u0448\u0438\u0440\u043e\u043a\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u043c\u043e\u0436\u043d\u0430 \u043e\u0445\u043e\u043f\u0438\u0442\u0438 \u043b\u044e\u0434\u0435\u0439, \u044f\u043a\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0432\u0438\u044f\u0432\u0438\u0442\u0438 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 \u0434\u043e \u0432\u0430\u0448\u043e\u0457 (\u0430\u0431\u043e \u0441\u0445\u043e\u0436\u043e\u0457) \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457, \u043d\u0430\u0432\u0456\u0442\u044c \u044f\u043a\u0449\u043e \u0432\u043e\u043d\u0438 \u0449\u0435 \u043d\u0435 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u043b\u0438 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442. \u0414\u043b\u044f \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0446\u0456\u0454\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430 \u043d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044c \u043f\u0456\u043a\u0441\u0435\u043b\u044f Facebook.<\/p>\n\n\n\n<p>\u041c\u0438 \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438 Google Tag Manager, \u043f\u043e\u0432&#8217;\u044f\u0437\u0430\u043b\u0438 \u0439\u043e\u0433\u043e \u0437 Google Analytics \u0442\u0430 \u0434\u043e\u0434\u0430\u043b\u0438 \u043f\u0456\u043a\u0441\u0435\u043b\u044c. \u0422\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c Facebook \u043f\u043e\u0447\u0430\u0432 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0434\u0430\u043d\u0456 \u0456\u0437 \u0441\u0430\u0439\u0442\u0443, \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a \u0443 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436\u0430\u0445 Instagram \u0442\u0430 Facebook, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0456\u0437 \u043b\u0456\u0434-\u0444\u043e\u0440\u043c\u0438, \u0449\u043e\u0431 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0442\u0438\u043c, \u043a\u043e\u043c\u0443 \u0446\u0435 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0446\u0456\u043a\u0430\u0432\u043e.<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u0429\u043e \u043c\u0438 \u0440\u043e\u0431\u0438\u043b\u0438 \u0434\u0430\u043b\u0456 \u0437 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0438\u043c\u0438 \u0437\u0430\u044f\u0432\u043a\u0430\u043c\u0438?<\/strong><\/span><\/p>\n\n\n\n<p>\u0421\u043f\u0435\u0440\u0448\u0443 \u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043b\u0438 \u043f\u0440\u043e\u0433\u0440\u0456\u0442\u0438 \u0442\u0430 \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0456 \u043b\u0456\u0434\u0438 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e email-\u0440\u043e\u0437\u0441\u0438\u043b\u043e\u043a, \u0430 \u0441\u0430\u043c\u0435:<\/p>\n\n\n\n<p><strong>\u0417\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u21161: <\/strong>\u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0441\u0442\u0438 \u043f\u0440\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e.<br><strong>\u0417\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u21162: <\/strong>\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0438 \u043a\u0435\u0439\u0441\u0438 \u0442\u0430 \u0432\u0456\u0434\u0433\u0443\u043a\u0438.<br><strong>\u0417\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u21163: <\/strong>\u0437\u0430\u043f\u0438\u0441\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044e.<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0442\u0435 \u043a\u043b\u0456\u0454\u043d\u0442 \u0432\u0456\u0434\u043c\u043e\u0432\u0438\u0432\u0441\u044f \u0440\u043e\u0431\u0438\u0442\u0438 email-\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0443, \u0442\u043e\u043c\u0443 \u043c\u0438 \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u043b\u0438 \u043e\u0444\u0435\u0440 \u0434\u043e \u00ab\u041e\u0442\u0440\u0438\u043c\u0430\u0439 \u0447\u0435\u043a\u043b\u0456\u0441\u0442 + \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u044e\u00bb. \u0414\u043b\u044f \u0446\u044c\u043e\u0433\u043e \u043c\u0438 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043b\u0438 \u0432 Google Analitics 4 \u043f\u043e\u0434\u0456\u0457.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0436 \u043c\u0438 \u0441\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0432\u043e\u0440\u043e\u043d\u043a\u0443 \u0432 Google \u0442\u0430\u0431\u043b\u0438\u0446\u0456, \u043a\u0443\u0434\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u043f\u043e\u0442\u0440\u0430\u043f\u043b\u044f\u043b\u0438 \u0437\u0430\u043f\u0438\u0442\u0438 \u043d\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0447\u0435\u043a\u043b\u0456\u0441\u0442 + \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u0457.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2300\" height=\"176\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-17-v-11.09.07-2.png\" alt=\"\" class=\"wp-image-6284\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-17-v-11.09.07-2.png 2300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-17-v-11.09.07-2-300x23.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-17-v-11.09.07-2-1024x78.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-17-v-11.09.07-2-768x59.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-17-v-11.09.07-2-1536x118.png 1536w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-17-v-11.09.07-2-2048x157.png 2048w\" sizes=\"auto, (max-width: 2300px) 100vw, 2300px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"451\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/frame-12.jpg\" alt=\"\" class=\"wp-image-5951\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-12.jpg 1112w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-12-300x122.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-12-1024x415.jpg 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/frame-12-768x311.jpg 768w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"texts\">4. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0442\u0435\u043a\u0441\u0442\u0438<\/h4>\n\n\n\n<p>\u0421\u043f\u0435\u0440\u0448\u0443 \u043c\u0438 \u043d\u0430\u043f\u0438\u0441\u0430\u043b\u0438 \u0442\u0435\u043a\u0441\u0442\u0438, \u0434\u0435 \u043d\u0430\u0434\u0430\u0432\u0430\u043b\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0449\u043e\u0434\u043e \u043f\u043e\u0441\u043b\u0443\u0433. \u041f\u0440\u043e\u0442\u0435, \u044f\u043a \u0432\u0438\u044f\u0432\u0438\u043b\u043e\u0441\u044f, \u0433\u043e\u043b\u043e\u0432\u043d\u0430 \u0457\u0445\u043d\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0432 \u0442\u043e\u043c\u0443, \u0449\u043e \u0432\u043e\u043d\u0438 \u0434\u043e\u0432\u0433\u0456. \u0422\u043e\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u0434\u0435 \u043c\u0438 \u0457\u0445 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u043b\u0438, \u043d\u0435 \u043c\u0430\u043b\u0438 \u0432\u0435\u043b\u0438\u043a\u043e\u0433\u043e \u0443\u0441\u043f\u0456\u0445\u0443.&nbsp;<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u21161:<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1132\" height=\"1024\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.23.58-1.png\" alt=\"\" class=\"wp-image-6229\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.23.58-1.png 1132w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.23.58-1-300x271.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.23.58-1-1024x926.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.23.58-1-768x695.png 768w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u21162:<\/strong><\/span>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1186\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.26.37.png\" alt=\"\" class=\"wp-image-6230\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.26.37.png 1140w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.26.37-288x300.png 288w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.26.37-984x1024.png 984w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.26.37-768x799.png 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>\u0422\u043e\u043c\u0443 \u043d\u0430\u0434\u0430\u043b\u0456 \u043c\u0438 \u0441\u043a\u043e\u0440\u043e\u0442\u0438\u043b\u0438 \u043e\u0431\u0441\u044f\u0433 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0442\u0435\u043a\u0441\u0442\u0456\u0432, \u0456 \u0432\u043e\u043d\u0438 \u0432\u0438\u044f\u0432\u0438\u043b\u0438\u0441\u044f \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u21161:<\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.27.35-1024x529.png\" alt=\"\" class=\"wp-image-6231\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.27.35-1024x529.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.27.35-300x155.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.27.35-768x397.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.27.35.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u21162:&nbsp;<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"869\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.28.14-1024x869.png\" alt=\"\" class=\"wp-image-6232\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.28.14-1024x869.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.28.14-300x255.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.28.14-768x652.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/snymok-jekrana-2023-01-16-v-17.28.14.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"creatives\">5. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438&nbsp;<\/h4>\n\n\n\n<p>\u041c\u0438 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438 \u0434\u043b\u044f \u043f\u043e\u0441\u043b\u0443\u0433\u0438 Assessment \u0442\u0430 Corporate English:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/1.jpg\" alt=\"\" class=\"wp-image-5956\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/1.jpg 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/1-300x300.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/1-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/2.jpg\" alt=\"\" class=\"wp-image-5957\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/2.jpg 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/2-300x300.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/2-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/3.jpg\" alt=\"\" class=\"wp-image-5958\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/3.jpg 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/3-300x300.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/3-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>\u0423\u0436\u0435 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0434\u0440\u0443\u0433\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043c\u0438 \u043f\u043e\u0447\u0430\u043b\u0438 \u0432\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445 \u043e\u0444\u0435\u0440 \u00ab\u0414\u043b\u044f HR-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 IT \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439\u00bb. \u0422\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u043c\u0438 \u043e\u0434\u0440\u0430\u0437\u0443 \u043f\u0440\u0438\u0432\u0435\u0440\u0442\u0430\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e\u0457 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.&nbsp;<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0436 \u0434\u043b\u044f \u0442\u043e\u0433\u043e \u0449\u043e\u0431 \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u0438\u0442\u0438 \u0457\u0445 \u0443 \u043d\u0430\u0448\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u0445, \u043c\u0438 \u0437\u0430\u0437\u043d\u0430\u0447\u0438\u043b\u0438 \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430\u0445, \u0449\u043e \u0432\u043e\u043d\u0438 \u043e\u0442\u0440\u0438\u043c\u0430\u044e\u0442\u044c \u0447\u0435\u043a\u043b\u0456\u0441\u0442.&nbsp;<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u0438:<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/ch.jpg\" alt=\"\" class=\"wp-image-5975\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/ch.jpg 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/ch-300x300.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/ch-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/chch.jpg\" alt=\"\" class=\"wp-image-5976\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/chch.jpg 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/chch-300x300.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/chch-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/chchch.jpg\" alt=\"\" class=\"wp-image-5977\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/chchch.jpg 512w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/chchch-300x300.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/chchch-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"findings\">\u0412\u0438\u0441\u043d\u043e\u0432\u043a\u0438&nbsp;<\/h3>\n\n\n\n<p>\u041e\u0442\u0436\u0435, \u0437\u0430 \u0434\u0432\u0430 \u043c\u0456\u0441\u044f\u0446\u0456 \u043c\u0438 \u0434\u043e\u0441\u044f\u0433\u043b\u0438 \u0442\u0430\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e \u0433\u043b\u0438\u0431\u0438\u043d\u043d\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0438\u043d\u043a\u0443<\/span>, \u0449\u043e \u0434\u0430\u043b\u043e \u0437\u043c\u043e\u0433\u0443 \u043d\u0430\u0434\u0430\u0442\u0438 \u0446\u0456\u043d\u043d\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u0434\u043b\u044f \u043f\u0440\u043e\u0454\u043a\u0442\u0443;<\/li>\n\n\n\n<li>\u0443\u0441\u043f\u0456\u0448\u043d\u043e \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u043e\u0432\u0430\u043d\u043e <span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u0456\u043d\u0442\u0435\u0440\u0432&#8217;\u044e \u044f\u043a \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043b\u0456\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u0457<\/span> (7 \u0431\u0435\u0441\u0456\u0434 \u0437\u0430\u043b\u0443\u0447\u0438\u043b\u0438 2 \u043b\u0456\u0434\u0438 \u0442\u0430 \u0437\u0434\u0456\u0439\u0441\u043d\u0438\u043b\u0438 1 \u043f\u0440\u043e\u0434\u0430\u0436 \u043f\u043e\u0441\u043b\u0443\u0433\u0438);<\/li>\n\n\n\n<li>\u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u0442\u0430 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u043e\u0432\u0430\u043d\u043e \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u0430 \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0456\u0432 <span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0456\u0432<\/span>;<\/li>\n\n\n\n<li>\u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043e <span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">38 \u043b\u0456\u0434\u0456\u0432 <\/span>\u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 Facebook ADS (\u0441\u0435\u0440\u0435\u0434\u043d\u044f \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043b\u0456\u0434\u0430 \u2014 <span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">$2<\/span>).<\/li>\n<\/ol>\n\n\n\n<p>\u041d\u0430 \u0432\u043b\u0430\u0441\u043d\u043e\u043c\u0443 \u0434\u043e\u0441\u0432\u0456\u0434\u0456 \u043c\u0438 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u043b\u0438\u0441\u044f, \u0449\u043e \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432\u0441\u0435 \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u043e. \u0422\u043e\u043c\u0443 \u043a\u043e\u043b\u0438 \u0434\u043e \u043d\u0430\u0441 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442 \u0456\u0437 \u0437\u0430\u043f\u0438\u0442\u043e\u043c \u043d\u0430 \u043f\u0435\u0432\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043c\u0438 \u043d\u0435 \u043c\u043e\u0436\u0435\u043c\u043e \u043f\u0440\u043e\u0456\u0433\u043d\u043e\u0440\u0443\u0432\u0430\u0442\u0438 \u0456\u043d\u0448\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f. \u0410\u0434\u0436\u0435 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0432\u0438\u044f\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0434\u043b\u044f \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0431\u0430\u0436\u0430\u043d\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443 \u043e\u0434\u043d\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u0431\u0443\u0434\u0435 \u0437\u0430\u043c\u0430\u043b\u043e.&nbsp;<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0436 \u043e\u043a\u0440\u0435\u043c\u0443 \u0443\u0432\u0430\u0433\u0443 \u0437\u0432\u0435\u0440\u043d\u0435\u043c\u043e \u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0456\u043d\u0442\u0435\u0440\u0432\u2019\u044e \u044f\u043a \u043a\u0430\u043d\u0430\u043b\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0434\u043b\u044f \u0441\u0444\u0435\u0440\u0438 B2B. \u0412\u0456\u043d \u043f\u043e\u043a\u0430\u0437\u0430\u0432 \u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457, \u0430\u0434\u0436\u0435 \u0446\u0435\u0439 \u0432\u0438\u0434 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u043d\u0435 \u0437\u043e\u0431\u043e\u0432\u2019\u044f\u0437\u0443\u0454 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0430\u043b\u0435 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437\u0430\u043f\u0435\u0440\u0435\u0447\u0435\u043d\u043d\u044f \u0442\u0430 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.&nbsp;<\/p>\n\n\n\n<p>\u0422\u043e\u043c\u0443 \u043c\u0438 \u0440\u0430\u0434\u0438\u043c\u043e <span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043b\u0438 \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u043a\u0430\u043d\u0430\u043b\u0456\u0432<\/span> \u0456 \u043d\u0435 \u0437\u0443\u043f\u0438\u043d\u044f\u0442\u0438\u0441\u044c \u0443 \u0440\u0430\u0437\u0456 \u043d\u0435\u0432\u0434\u0430\u043b\u043e\u0433\u043e \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043b\u0438\u0448\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430. \u0426\u0435 \u0437\u0440\u043e\u0431\u0438\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u042f\u043a \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u043c? \u0413\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0442\u0430 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438.&nbsp; \u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u043c\u043e \u043f\u0440\u043e \u043d\u0430\u0448 \u0434\u043e\u0441\u0432\u0456\u0434 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456 \u0437 \u043c\u043e\u0432\u043d\u0438\u043c\u0438 \u043a\u0443\u0440\u0441\u0430\u043c\u0438 \u0434\u043b\u044f IT \u043a\u043e\u043c\u0430\u043d\u0434 \u0442\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u043c\u043e, \u044f\u043a\u0438\u043c\u0438 \u043d\u0435\u0441\u043f\u043e\u0434\u0456\u0432\u0430\u043d\u0438\u043c\u0438 \u0431\u0443\u0432\u0430\u044e\u0442\u044c \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.&nbsp; \u041e\u0442\u0436\u0435, \u0449\u043e\u0431 \u0443\u043f\u0435\u0432\u043d\u0438\u0442\u0438\u0441\u044c \u0443 \u0432\u0430\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u0456\u043f\u043e\u0442\u0435\u0437 \u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 B2B \u0441\u0444\u0435\u0440\u0438, \u0434\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0435\u043a\u0441\u0442 \u0434\u043e \u043a\u0456\u043d\u0446\u044f. \u041f\u0440\u043e\u0454\u043a\u0442 \u2014 \u043e\u0441\u0432\u0456\u0442\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f Savvy. CMO \u043f\u0440\u043e\u0454\u043a\u0442\u0443 \u2014 \u0421\u0435\u0440\u0433\u0456\u0439 \u0421\u043e\u043b\u043e\u0432\u0439\u043e\u0432. \u041f\u043e\u0441\u043b\u0443\u0433\u0430 \u2014 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"\u042f\u043a \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0443 \u0441\u0444\u0435\u0440\u0456 B2B - \u043a\u0435\u0439\u0441\u0438 \u0432\u0456\u0434 Solve Marketing","_yoast_wpseo_title":"\u042f\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0432 B2B: \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0438\u0439 \u0433\u0430\u0439\u0434","_yoast_wpseo_metadesc":"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a 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