{"id":6193,"date":"2023-01-30T09:12:00","date_gmt":"2023-01-30T07:12:00","guid":{"rendered":"https:\/\/solve-marketing.agency\/blog\/?p=6193"},"modified":"2025-03-31T20:02:33","modified_gmt":"2025-03-31T17:02:33","slug":"z-choho-pochaty-prosuvannia-biznesu-google-chy-facebook-ads","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/business-and-marketing\/z-choho-pochaty-prosuvannia-biznesu-google-chy-facebook-ads\/","title":{"rendered":"\u042f\u043a \u043e\u0431\u0440\u0430\u0442\u0438 \u043c\u0456\u0436 Google Ads \u0442\u0430 Facebook Ads \u0434\u043b\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443"},"content":{"rendered":"\n<p><span style=\"color: #fcb900;\" class=\"stk-highlight\"><strong>\u00ab\u0417\u0433\u043e\u0440\u0442\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0449\u043e\u0431 \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0433\u0440\u043e\u0448\u0456, \u0432\u0441\u0435 \u043e\u0434\u043d\u043e, \u0449\u043e \u0437\u0443\u043f\u0438\u043d\u044f\u0442\u0438 \u0433\u043e\u0434\u0438\u043d\u043d\u0438\u043a, \u0449\u043e\u0431 \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0447\u0430\u0441\u00bb<\/strong> <\/span>\u2014 \u043f\u0440\u043e \u0437\u043d\u0430\u0447\u0443\u0449\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043e\u0434\u043d\u0456\u0454\u044e \u0444\u0440\u0430\u0437\u043e\u044e. \u0426\u0435 \u0441\u043b\u043e\u0432\u0430 \u0433\u043e\u043b\u043e\u0432\u0438 \u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0442\u0440\u0430\u043d\u0441\u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u043d\u0430\u0444\u0442\u043e\u0433\u0430\u0437\u043e\u0432\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Shell plc \u0415\u043d\u0434\u0440\u044e \u041c\u0430\u043a\u043a\u0435\u043d\u0437\u0456, \u043e\u0442\u0436\u0435, \u0432 \u0457\u0445\u043d\u0456\u0439 \u043f\u0440\u0430\u0432\u0434\u0438\u0432\u043e\u0441\u0442\u0456 \u0441\u0443\u043c\u043d\u0456\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0435 \u0434\u043e\u0432\u043e\u0434\u0438\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p>\u0410\u043b\u0435 \u0434\u043e\u0431\u0440\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438, \u043a\u043e\u043b\u0438 \u0432 \u0442\u0435\u0431\u0435 \u0454 \u0442\u0430\u043a\u0456 \u0431\u044e\u0434\u0436\u0435\u0442\u0438, \u044f\u043a \u0443 Shell plc, \u0456 \u0442\u0432\u043e\u044f \u0448\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0430 \u0440\u043e\u0437\u0442\u0430\u0448\u043e\u0432\u0430\u043d\u0430 \u0443 \u041b\u043e\u043d\u0434\u043e\u043d\u0456. \u0410 \u0449\u043e \u0440\u043e\u0431\u0438\u0442\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u043c \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0430\u043c \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e \u0430\u0431\u043e \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0431\u044e\u0434\u0436\u0435\u0442\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u044f\u043a\u0438\u0445 \u0454 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0438\u043c\u0438?<\/p>\n\n\n\n<p>\u0422\u0430\u043a, \u043d\u0435 \u0432\u0430\u0440\u0442\u043e \u0432\u0456\u0434\u043c\u043e\u0432\u043b\u044f\u0442\u0438\u0441\u044f \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0430\u043b\u0435 \u0442\u0440\u0435\u0431\u0430 \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0437\u0432\u0430\u0436\u0438\u0442\u0438, \u0434\u0435 \u0456 \u044f\u043a \u043a\u0440\u0430\u0449\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u0456\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u0404 \u0441\u0435\u043d\u0441 \u043f\u043e\u0447\u0430\u0442\u0438 \u0437 Google \u0442\u0430 Facebook. \u042f\u043a\u0438\u0439 \u043c\u0430\u0439\u0434\u0430\u043d\u0447\u0438\u043a \u0432\u0438\u044f\u0432\u0438\u0442\u044c\u0441\u044f \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c \u0443 \u0432\u0430\u0448\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443? \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0437 \u0446\u0438\u043c \u0440\u043e\u0437\u0431\u0438\u0440\u0430\u0442\u0438\u0441\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google \u0447\u0438 Facebook? Facebook \u0447\u0438 Google?<\/h2>\n\n\n\n<p>\u041e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e\u0457 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0435\u043c\u0430\u0454 \u0456 \u043d\u0435 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438. \u0422\u043e\u043c\u0443 \u0449\u043e \u0446\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c \u0440\u0456\u0437\u043d\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0440\u043e\u0437\u0432\u02bc\u044f\u0437\u0430\u043d\u043d\u044f \u0437\u0430\u0432\u0434\u0430\u043d\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n\n\n\n<p>Google \u0454 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u043e\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u044e, \u044f\u043a\u0430 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u0430 \u0442\u0430\u043a, \u0449\u043e\u0431 \u0434\u0430\u0432\u0430\u0442\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u0437\u0430\u043f\u0438\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432. \u0429\u043e \u0448\u0443\u043a\u0430\u0454\u0442\u0435 \u2014 \u0442\u0435 \u0439 \u043e\u0442\u0440\u0438\u043c\u0430\u0454\u0442\u0435.<\/p>\n\n\n\n<p>Facebook \u0454 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u044e \u043c\u0435\u0440\u0435\u0436\u0435\u044e. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0442\u0443\u0442 \u2014 \u0446\u0435 \u043d\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u0448\u0443\u043a\u0456\u0432 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u044f \u0437\u0433\u0456\u0434\u043d\u043e \u0437 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430. \u0426\u0435 \u043d\u0456\u0431\u0438 \u043d\u0435\u043d\u0430\u0432\u2019\u044f\u0437\u043b\u0438\u0432\u0438\u0439 \u043d\u0430\u0442\u044f\u043a, \u0449\u043e \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u0454\u0442\u044c\u0441\u044f \u0443 \u0441\u0442\u0440\u0456\u0447\u0446\u0456.<\/p>\n\n\n\n<p class=\"consult\">\u0417 \u0442\u043e\u0447\u043a\u0438 \u0437\u043e\u0440\u0443 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0445 \u0432\u043b\u0438\u0432\u0430\u043d\u044c \u0442\u0430 \u0432\u0456\u0434\u0434\u0430\u0447\u0456 <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0443 Facebook \u2014 \u0434\u0435\u0448\u0435\u0432\u0448\u0430<\/span><\/strong>, \u043d\u0456\u0436 \u0443 Google. \u0410\u043b\u0435 \u0439 <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044f \u0432 \u043d\u0435\u0457 \u043d\u0438\u0436\u0447\u0430<\/span><\/strong>, \u0442\u043e\u0436 \u0434\u043e\u0445\u0456\u0434 \u0432\u0456\u0434 \u0442\u0430\u043a\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u0431\u0430\u0433\u0430\u0442\u044c\u043e\u0445 \u043d\u0456\u0448\u0430\u0445 \u0431\u0443\u0434\u0435 \u043c\u0435\u043d\u0448\u0438\u043c, \u043d\u0456\u0436 \u0432\u0456\u0434 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 Google<span style=\"color: var(--theme-palette-color-4, #0a0500);\" class=\"stk-highlight\">.<\/span><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">\u0427\u043e\u0433\u043e \u0447\u0435\u043a\u0430\u0442\u0438 \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0443 Facebook?<\/h3>\n\n\n\n<p>\u0426\u0435 <strong>\u043a\u043b\u0430\u0441\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u0457 \u043d\u043e\u0432\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443<\/strong> \u0446\u0456\u043b\u044c\u043e\u0432\u0456\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457. \u0417\u0430 \u0439\u043e\u0433\u043e \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043c\u043e\u0436\u043d\u0430 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u0443 \u043c\u0430\u0440\u043a\u0443 \u0431\u0456\u043b\u044c\u0448 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u043e\u044e \u0442\u0430 \u043f\u0456\u0434\u0456\u0433\u0440\u0456\u0442\u0438 \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u0456\u0441\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432.<\/p>\n\n\n\n<p>\u0414\u043e <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">Facebook \u043c\u0430\u0454 \u0441\u0435\u043d\u0441 \u0437\u0432\u0435\u0440\u043d\u0443\u0442\u0438\u0441\u044f \u0437 \u043d\u043e\u0432\u0438\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c<\/span><\/strong> \u043f\u0456\u0434 \u0447\u0430\u0441 \u0439\u043e\u0433\u043e \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a. \u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c \u043f\u0440\u043e \u043d\u044c\u043e\u0433\u043e \u043d\u0435 \u0432\u0456\u0434\u043e\u043c\u043e, \u0432\u043e\u043d\u0438 \u043d\u0435 \u0441\u0442\u0430\u043d\u0443\u0442\u044c \u0448\u0443\u043a\u0430\u0442\u0438 \u0446\u0435\u0439 \u0442\u043e\u0432\u0430\u0440 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0443 \u0432 Google. \u0410 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0443 Facebook \u0434\u0435\u043b\u0456\u043a\u0430\u0442\u043d\u043e \u0440\u043e\u0437\u043a\u0430\u0436\u0435 \u043f\u0440\u043e \u043d\u043e\u0432\u0438\u043d\u043a\u0443 \u0442\u0430 \u043d\u0435\u043d\u0430\u0432\u2019\u044f\u0437\u043b\u0438\u0432\u043e \u043f\u0440\u043e\u0431\u0443\u0434\u0438\u0442\u044c \u0456\u043d\u0442\u0435\u0440\u0435\u0441.<\/p>\n\n\n\n<p>\u0410 \u0449\u0435 \u0443 Facebook \u0434\u043e\u0431\u0440\u0435 \u0441\u043f\u0440\u0430\u0446\u044c\u043e\u0432\u0443\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0440\u043e\u0437\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0456\u043c\u043f\u0443\u043b\u044c\u0441\u043d\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0443. \u0426\u0435 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u0434\u0438\u0442\u044f\u0447\u0456 \u0442\u043e\u0432\u0430\u0440\u0438, \u0441\u043c\u0430\u0447\u043d\u0456 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0438, \u043f\u0440\u0438\u043a\u0440\u0430\u0441\u0438 \u0442\u043e\u0449\u043e. \u0422\u043e\u0431\u0442\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u043d\u0430\u0432\u0456\u0442\u044c \u043d\u0435 \u043f\u0456\u0434\u043e\u0437\u0440\u044e\u0432\u0430\u0432, \u0449\u043e \u0431\u0430\u0436\u0430\u0454 \u0446\u0435 \u043a\u0443\u043f\u0438\u0442\u0438, \u0430\u043b\u0435 \u043f\u043e\u0431\u0430\u0447\u0438\u0432 \u2014 \u0456 \u0437\u0430\u0445\u043e\u0442\u0456\u043b\u043e\u0441\u044f \u0442\u0430\u043a, \u0449\u043e \u043d\u0435 \u0437\u043c\u0456\u0433 \u0432\u0442\u0440\u0438\u043c\u0430\u0442\u0438\u0441\u044f.<\/p>\n\n\n\n<p>\u041e\u043a\u0440\u0435\u043c\u043e \u0432\u0430\u0440\u0442\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u0438 \u043f\u0440\u043e \u0442\u0435, \u0449\u043e <strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">Facebook \u2014 \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u0438\u0439 \u0432\u0438\u0431\u0456\u0440, \u043a\u043e\u043b\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0435 \u0442\u043e\u0432\u0430\u0440 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0430, \u0430 \u0456\u0434\u0435\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0442\u0438 \u043d\u0430\u0432\u043a\u043e\u043b\u043e \u0442\u043e\u0433\u043e \u0447\u0438 \u0456\u043d\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/span><\/strong><\/p>\n\n\n\n<p>\u042f\u043a\u0449\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u0440\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 Facebook, \u0442\u043e \u0432\u0430\u0440\u0442\u043e \u0437\u0430\u0443\u0432\u0430\u0436\u0438\u0442\u0438, \u0449\u043e \u0441\u0430\u043c\u0430 \u043f\u043e \u0441\u043e\u0431\u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u043c\u0435\u0440\u0435\u0436\u0430 \u043d\u0435 \u0437\u043d\u0430\u0439\u0434\u0435 \u0432\u0430\u0448\u043e\u0433\u043e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0446\u044f. \u0412\u043e\u043d\u0430 \u043b\u0438\u0448\u0435 \u043f\u0456\u0434\u0456\u0433\u0440\u0456\u0454 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e, \u0430 \u0441\u043a\u043b\u0430\u0434\u0430\u0442\u0438 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0438\u0439 \u0430\u0432\u0430\u0442\u0430\u0440 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0456 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0431\u0443\u0434\u0435 \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e. <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0422\u0430\u0440\u0433\u0435\u0442\u043e\u0432\u0430\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0443 Facebook \u043a\u0440\u0430\u0449\u0435 \u0437\u0430 \u0432\u0441\u0435 \u043f\u0440\u0430\u0446\u044e\u0454<\/span><\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0456 \u0442\u0430 \u043d\u0430\u043f\u0440\u0438\u043a\u0456\u043d\u0446\u0456 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432;<\/li>\n\n\n\n<li>\u043b\u0438\u0448\u0435 \u0437 \u0447\u0456\u0442\u043a\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e;<\/li>\n\n\n\n<li>\u0447\u0435\u0440\u0435\u0437 \u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u043d\u0430 \u0426\u0410, \u044f\u043a\u0430 \u0432\u0456\u0434\u0432\u0456\u0434\u0430\u043b\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0439 \u0441\u0430\u0439\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0430\u043b\u0435 \u043d\u0456\u0447\u043e\u0433\u043e \u043d\u0435 \u0437\u0430\u043c\u043e\u0432\u0438\u043b\u0430), \u043f\u0440\u0438\u043a\u043b\u0430\u0434 \u2014 \u043d\u0438\u0436\u0447\u0435.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"644\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-1.png\" alt=\"\u0422\u0430\u0440\u0433\u0435\u0442\u043e\u0432\u0430\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0443 Facebook, \u043f\u0440\u0438\u043a\u043b\u0430\u0434\" class=\"wp-image-6194\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-1.png 827w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-1-300x234.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-1-768x598.png 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u041d\u0443 \u0456 \u0437\u0432\u0456\u0441\u043d\u043e, <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0441\u0430\u043c\u0435 \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456 \u043c\u043e\u0436\u043d\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0432\u0438\u0447\u0435\u0440\u043f\u043d\u0435 \u0443\u044f\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e<\/span><\/strong>, \u0457\u0457 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438, \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438. \u041f\u0456\u0434 \u0447\u0430\u0441 \u0441\u0432\u043e\u0433\u043e \u0432\u0438\u0441\u0442\u0443\u043f\u0443 \u0432 \u041a\u043e\u043d\u0433\u0440\u0435\u0441\u0456 \u0421\u0428\u0410 \u041c\u0430\u0440\u043a \u0426\u0443\u043a\u0435\u0440\u0431\u0435\u0440\u0433 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u0432, \u0449\u043e \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456 \u0437\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u0431\u0435\u0437\u043b\u0456\u0447 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u043e \u0442\u0438\u0445, \u0445\u0442\u043e \u043d\u0435 \u043c\u0430\u0454 \u0430\u043a\u0430\u0443\u043d\u0442\u0443 \u0432 Facebook, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f\u043c\u0438.<\/p>\n\n\n\n<p>\u0422\u043e\u0431\u0442\u043e \u043d\u0430\u0432\u0456\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456, \u044f\u043a\u0456 \u043d\u0435 \u0432\u043a\u0430\u0437\u0430\u043b\u0438 \u0443 \u043f\u0440\u043e\u0444\u0456\u043b\u0456, \u0449\u043e \u043c\u0430\u044e\u0442\u044c \u0434\u0456\u0442\u0435\u0439, \u043f\u043e\u0431\u0430\u0447\u0430\u0442\u044c \u0442\u0430\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u0431\u0430\u0442\u044c\u043a\u0456\u0432:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"532\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-2.png\" alt=\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0443 Facebook\" class=\"wp-image-6197\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-2.png 530w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-2-300x300.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-2-150x150.png 150w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u041e\u043a\u0443\u043f\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0443 Facebook \u0432\u0438\u043c\u0456\u0440\u044e\u0454\u0442\u044c\u0441\u044f \u043d\u0435 \u043b\u0438\u0448\u0435 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u043c\u0438, \u0430\u043b\u0435 \u0439 \u0456\u043c\u0456\u0434\u0436\u0435\u0432\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430\u043c\u0438. \u041d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0457 \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0442\u0438 \u0442\u0430 \u0457\u0457 \u0434\u043e\u0432\u0456\u0440\u0430 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u2014 \u0446\u0435 \u043a\u043e\u043b\u043e\u0441\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u0434\u043b\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n\n\n\n<p>\u0410\u043b\u0435 \u0446\u0435\u0439 \u043f\u043b\u044e\u0441 \u043d\u0430 \u043f\u0435\u0432\u043d\u043e\u043c\u0443 \u0435\u0442\u0430\u043f\u0456 \u043e\u0431\u0435\u0440\u043d\u0443\u0432\u0441\u044f \u043d\u0430 \u0441\u0435\u0440\u0439\u043e\u0437\u043d\u0438\u0439 \u043c\u0456\u043d\u0443\u0441 \u0434\u043b\u044f Facebook \u0442\u0430 \u0432\u0441\u0456\u0454\u0457 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 Meta. \u0421\u0442\u0430\u043b\u043e\u0441\u044f \u0446\u0435, \u043a\u043e\u043b\u0438 \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0438 \u043d\u043e\u0432\u0438\u0445<strong><span style=\"color: var(--theme-palette-color-4, #0a0500);\" class=\"stk-highlight\"> <\/span><span style=\"color: #fcb900;\" class=\"stk-highlight\">iPhone \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0438 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0431\u043b\u043e\u043a\u0443\u0432\u0430\u0442\u0438 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456<\/span><\/strong> \u0442\u0430 \u0441\u0430\u0439\u0442\u0438, \u0449\u043e \u043d\u0430\u043c\u0430\u0433\u0430\u044e\u0442\u044c\u0441\u044f \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0438\u0442\u0438 \u0434\u0430\u043d\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432. \u041a\u043e\u043b\u0438 \u0444\u0443\u043d\u043a\u0446\u0456\u044e \u0431\u043b\u043e\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0443\u0432\u0456\u043c\u043a\u043d\u0443\u043b\u0438 \u043f\u043e\u043d\u0430\u0434 80% \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u00ab\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c\u00bb \u043f\u043e\u043a\u0443\u043f\u0446\u044f \u0443 \u0424\u0435\u0439\u0441\u0431\u0443\u0446\u0456, \u0449\u043e \u0434\u043b\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0437\u0434\u0435\u0431\u0456\u043b\u044c\u0448\u043e\u0433\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0432 \u0444\u0430\u0439\u043b\u0438 cookie, \u0432\u0438\u0440\u043e\u0441\u043b\u0430 \u0437 $6 \u0434\u043e $100+.&nbsp;<\/p>\n\n\n\n<p>\u041d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 Google \u0446\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0442\u0430\u043a \u043d\u0435 \u0432\u043f\u043b\u0438\u043d\u0443\u043b\u043e, \u0442\u043e\u043c\u0443 \u0449\u043e \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0440\u0456\u0454\u043d\u0442\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0435 \u043d\u0430 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u0430 \u043d\u0430 \u0457\u0445\u043d\u0456 \u0437\u0430\u043f\u0438\u0442\u0438 \u0432 \u0440\u044f\u0434\u043a\u0443 \u043f\u043e\u0448\u0443\u043a\u0443. \u041f\u0440\u043e \u0446\u0435 \u0432\u0430\u0440\u0442\u043e \u043f\u0430\u043c\u2019\u044f\u0442\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0429\u043e \u043d\u0430 \u0432\u0430\u0441 \u0447\u0435\u043a\u0430\u0454 \u0437 Google Ads?<\/h3>\n\n\n\n<p>Google <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0434\u043e\u0431\u0440\u0435 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u0441\u0435\u0431\u0435 \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u043e\u0432\u0438\u0445 \u0449\u0430\u0431\u043b\u044f\u0445 \u0432\u043e\u0440\u043e\u043d\u043a\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0443<\/span><\/strong>. \u0422\u043e\u043c\u0443 \u044f\u043a\u0449\u043e \u0432\u0430\u0448\u0430 \u043f\u0435\u0440\u0448\u043e\u0447\u0435\u0440\u0433\u043e\u0432\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0432 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0430\u0446\u0456\u0457 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0443 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445, \u0446\u0435\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0442\u043e\u0447\u043d\u043e \u0441\u0442\u0430\u043d\u0435 \u0443 \u043f\u0440\u0438\u0433\u043e\u0434\u0456.<\/p>\n\n\n\n<p><strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u0423 Google, \u043d\u0430 \u0432\u0456\u0434\u043c\u0456\u043d\u0443 \u0432\u0456\u0434 Facebook, \u0432\u0438 \u043f\u0440\u0430\u0446\u044e\u0454\u0442\u0435 \u0437 \u0433\u0430\u0440\u044f\u0447\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e, \u044f\u043a\u0430 \u0437\u043d\u0430\u0454, \u0449\u043e \u0432\u043e\u043d\u0430 \u0445\u043e\u0447\u0435, \u0456 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u0445 \u0437\u0430\u043f\u0438\u0442\u0456\u0432 \u0448\u0443\u043a\u0430\u0454 \u0433\u0456\u0434\u043d\u0443 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044e.<\/span><\/strong> \u0421\u0430\u043c\u0435 \u0442\u043e\u043c\u0443 \u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457 \u0432\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u0435 \u0432\u0438\u0449\u0456.&nbsp;<\/p>\n\n\n\n<p>\u041f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 Google \u043d\u0435 \u0431\u0443\u0434\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u044e, \u044f\u043a\u0449\u043e \u0432\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0454\u0442\u0435 \u043d\u043e\u0432\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u042f\u043a\u0449\u043e \u0436 \u0432\u0438 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454\u0442\u0435 \u0432\u0456\u0434\u043e\u043c\u0438\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0442\u043e\u0432\u0430\u0440 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0443, \u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0437\u043d\u0430\u0447\u043d\u043e \u0440\u043e\u0437\u0448\u0438\u0440\u0438\u0442\u0438 \u043a\u043e\u043b\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0442\u0430 \u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"576\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-3.jpg\" alt=\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 Google Ads\" class=\"wp-image-6198\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-3.jpg 1280w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-3-300x135.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-3-1024x461.jpg 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-3-768x346.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0417 Google, \u0449\u043e \u043e\u0440\u0456\u0454\u043d\u0442\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0437\u0430\u043f\u0438\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u0432\u0430\u043c \u043d\u0435 \u0442\u0440\u0435\u0431\u0430 \u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u043e \u0437\u043d\u0430\u0442\u0438, \u0445\u0442\u043e \u0441\u0430\u043c\u0435 \u0432\u0430\u0448\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f<\/span><\/strong>, \u0449\u043e\u0431 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u0442\u0438 \u0457\u0439 \u0441\u0432\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0425\u043e\u0447\u0430 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u043e Google \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0446\u0456\u043b\u0435\u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0433\u0435\u043e\u0437\u0430\u043b\u0435\u0436\u043d\u043e\u0441\u0442\u0456. \u0423 \u0442\u0430\u043a\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0435\u0446\u044c \u0432\u0456\u0434\u0441\u0456\u043a\u0430\u0454 \u0443\u0441\u0456\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0456 \u0437\u043d\u0430\u0445\u043e\u0434\u044f\u0442\u044c\u0441\u044f \u043f\u043e\u0437\u0430 \u043c\u0435\u0436\u0435\u044e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043c\u0456\u0441\u0442\u0430 \u0430\u0431\u043e \u0440\u0435\u0433\u0456\u043e\u043d\u0443.<\/p>\n\n\n\n<p>\u041d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0443\u0442 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0435 \u043b\u0438\u0448\u0435 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043c\u0456\u0441\u0446\u044f \u0443 \u0432\u0438\u0434\u0430\u0447\u0456, \u0430 \u0439 \u0437\u043c\u0456\u0441\u0442 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f\/\u0441\u0430\u0439\u0442\u0443 \u0442\u0430 \u0439\u043e\u0433\u043e \u044f\u043a\u0456\u0441\u0442\u044c. \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0449\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u043e \u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0434\u043e \u043d\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f \u0441\u0432\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c, \u043d\u0435 \u0448\u043a\u043e\u0434\u0443\u044e\u0442\u044c \u043d\u0430 \u0446\u0435 \u0433\u0440\u043e\u0448\u0435\u0439, \u043c\u043e\u0436\u0443\u0442\u044c \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043a\u0440\u0430\u0449\u0456 \u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0443 \u0432\u0438\u0434\u0430\u0447\u0456, \u043d\u0430\u0432\u0456\u0442\u044c \u044f\u043a\u0449\u043e \u043f\u043b\u0430\u0442\u044f\u0442\u044c \u043c\u0435\u043d\u0448\u0443 \u0441\u0442\u0430\u0432\u043a\u0443 \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0422\u0430\u043a \u0449\u043e \u0436 \u043a\u0440\u0430\u0449\u0435 \u2014 Google \u0447\u0438 Facebook?<\/h2>\n\n\n\n<p>\u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c \u2014<strong> <span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0456 Google, \u0456 Facebook<\/span><\/strong>. \u0413\u0440\u0430\u043c\u043e\u0442\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0447\u0438 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u043e\u0431\u043e\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432, \u0432\u0438 \u0437\u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u0432\u0438\u0441\u043e\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u0456. \u0421\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0432\u0438 \u0440\u043e\u0437\u043a\u0430\u0436\u0435\u0442\u0435 \u043f\u0440\u043e \u0441\u0435\u0431\u0435 \u0442\u0430 \u0434\u0456\u0437\u043d\u0430\u0454\u0442\u0435\u0441\u044f \u0432\u0441\u0435, \u043f\u0440\u043e \u0441\u0432\u043e\u0457\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0447\u0435\u0440\u0435\u0437 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 Facebook, \u0430 \u043f\u043e\u0442\u0456\u043c \u043f\u0440\u0438\u0439\u0434\u0435\u0442\u0435 \u0434\u043e \u043d\u0438\u0445 \u0437 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u044e \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0454\u044e \u0447\u0435\u0440\u0435\u0437 Google.<\/p>\n\n\n\n<p>\u0412 \u043e\u0431\u043e\u0445 \u0432\u0438\u043f\u0430\u0434\u043a\u0430\u0445, \u0449\u043e\u0431 \u043d\u0435 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u0434\u0430\u0440\u0435\u043c\u043d\u043e, \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0441\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u0442\u0438 <strong>\u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u0456\u043a;<\/li>\n\n\n\n<li>\u0441\u0442\u0430\u0442\u044c;<\/li>\n\n\n\n<li>\u0441\u0456\u043c\u0435\u0439\u043d\u0438\u0439 \u0441\u0442\u0430\u043d;<\/li>\n\n\n\n<li>\u0441\u0444\u0435\u0440\u0430 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432;<\/li>\n\n\n\n<li>\u043f\u0440\u043e\u0444\u0435\u0441\u0456\u044f;<\/li>\n\n\n\n<li>\u0441\u0442\u0440\u0430\u0445\u0438 \u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438.<\/li>\n<\/ul>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0436 \u0434\u0430\u0439\u0442\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u0442\u0430\u043a\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"249\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-4.jpg\" alt=\"\u041f\u0438\u0442\u0430\u043d\u043d\u044f, \u044f\u043a\u0456 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0443\u0442\u044c \u043e\u0431\u0440\u0430\u0442\u0438 Google \u0447\u0438 Facebook \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\" class=\"wp-image-6199\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-4.jpg 841w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-4-300x89.jpg 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/z-chogo-pochati-google-chi-facebook-ads-4-768x227.jpg 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0426\u0435 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0432\u0430\u043c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043e\u0431\u0440\u0430\u0442\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0456 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u043e\u0436 \u0432\u0430\u0440\u0442\u043e \u043e\u0440\u0456\u0454\u043d\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u0442\u0438\u043f \u0442\u043e\u0432\u0430\u0440\u0443 \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u0438. \u042f\u043a\u0449\u043e \u0443 \u0432\u0430\u0448\u043e\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0430\u043a\u043b\u0438\u043d\u0438\u0442\u044c \u0437\u0430\u043c\u043e\u043a \u0443 \u0434\u0432\u0435\u0440\u044f\u0445, \u0442\u043e \u0432\u0456\u043d \u0448\u0432\u0438\u0434\u0448\u0435 \u043d\u0430\u0431\u0435\u0440\u0435 \u0437\u0430\u043f\u0438\u0442 \u0443 Google, \u043d\u0456\u0436 \u043f\u0456\u0434\u0435 \u0448\u0443\u043a\u0430\u0442\u0438 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0443 \u043f\u043e\u0441\u043b\u0443\u0433\u0443 \u0434\u043e Facebook.<\/p>\n\n\n\n<p>\u042f\u043a\u0449\u043e \u0432\u0438\u0445\u043e\u0434\u0438\u0442\u0438 \u043b\u0438\u0448\u0435 \u0437 \u043d\u0430\u044f\u0432\u043d\u043e\u0433\u043e \u0443 \u0432\u0430\u0441 \u0431\u044e\u0434\u0436\u0435\u0442\u0443 \u0442\u0430 \u0446\u0456\u043d\u0438 \u0442\u043e\u0432\u0430\u0440\u0443, \u0442\u043e \u0437 \u043d\u0435\u0432\u0435\u043b\u0438\u0447\u043a\u0438\u043c\u0438 \u0433\u0440\u043e\u0448\u0438\u043c\u0430 \u0456 \u043d\u0435\u0434\u043e\u0440\u043e\u0433\u043e\u044e \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0454\u044e \u043a\u0440\u0430\u0449\u0435 \u043f\u043e\u0447\u0438\u043d\u0430\u0442\u0438 \u0437 Facebook. \u0422\u0430\u043a \u0441\u0430\u043c\u043e, \u044f\u043a \u0456 \u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443, \u043a\u043e\u043b\u0438 \u0432\u0438 \u043b\u0438\u0448\u0435 \u0445\u043e\u0447\u0435\u0442\u0435 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0423&nbsp; Facebook \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u0438 \u0437 $5 \u043d\u0430 \u0434\u0435\u043d\u044c \u043f\u0440\u043e\u0442\u0438 \u043c\u0456\u043d\u0456\u043c\u0443\u043c $0,5 \u0437\u0430 1 \u043a\u043b\u0456\u043a \u0443 Google.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0432\u0430\u0448\u043e\u0457 \u0437\u0440\u0443\u0447\u043d\u043e\u0441\u0442\u0456 \u0441\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0442\u0430\u043a\u0443 <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0443 \u0442\u0430\u0431\u043b\u0438\u0446\u044e<\/span><\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/prosuvannya-biznesu-google-chi-facebook-ads-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1143\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/01\/prosuvannya-biznesu-google-chi-facebook-ads-3.png\" alt=\"\u041f\u043e\u0440\u0456\u0432\u043d\u044f\u043b\u044c\u043d\u0430 \u0442\u0430\u0431\u043b\u0438\u0446\u044f, \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 Google \u0442\u0430 Facebook \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443\" class=\"wp-image-6292\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/prosuvannya-biznesu-google-chi-facebook-ads-3.png 840w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/prosuvannya-biznesu-google-chi-facebook-ads-3-220x300.png 220w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/prosuvannya-biznesu-google-chi-facebook-ads-3-753x1024.png 753w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/01\/prosuvannya-biznesu-google-chi-facebook-ads-3-768x1045.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u0429\u043e \u0437\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457?<\/h2>\n\n\n\n<p><strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0423 Facebook \u043f\u043e\u0447\u043d\u0456\u0442\u044c \u0437\u0456 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f, \u043d\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f<\/span><\/strong> \u0442\u0430 \u043e\u0436\u0438\u0432\u043b\u0435\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441-\u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e, \u0449\u043e \u0432\u0438 \u043d\u0430\u0434\u0430\u0454\u0442\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c;<\/li>\n\n\n\n<li>\u0440\u043e\u0437\u0440\u043e\u0431\u0456\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u0442\u0430 \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0439\u0442\u0435 \u043f\u043e\u0441\u0442\u0438 \u043f\u0440\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442;<\/li>\n\n\n\n<li>\u0437\u043c\u0456\u0446\u043d\u0456\u0442\u044c \u0437\u0432\u2019\u044f\u0437\u043e\u043a \u0437 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c\u0438 \u0447\u0435\u0440\u0435\u0437 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0456, \u0447\u0430\u0442-\u0431\u043e\u0442\u0438 \u0442\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u0432 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0438\u0445 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f\u0445.<\/li>\n<\/ul>\n\n\n\n<p>\u0417 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u043e\u0457 \u0442\u043e\u0447\u043a\u0438 \u0437\u043e\u0440\u0443 \u0432\u0430\u0436\u043b\u0438\u0432\u0456\u0448\u0435 \u0437\u0430 \u0432\u0441\u0435 <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">\u0432\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0438 Pixel<\/span> <\/strong>\u2014 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0449\u043e \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u0432\u0438\u0432\u0447\u0438\u0442\u0438 \u0434\u0456\u0457 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043d\u0430 \u0432\u0430\u0448\u043e\u043c\u0443 \u0441\u0430\u0439\u0442\u0456. \u0422\u0435\u0445\u043d\u0456\u0447\u043d\u043e \u043f\u0456\u043a\u0441\u0435\u043b\u044c \u043d\u0430\u0433\u0430\u0434\u0443\u0454 Google Analytics.&nbsp;<\/p>\n\n\n\n<p>\u0412\u0456\u043d \u0444\u0456\u043a\u0441\u0443\u0454, \u043a\u043e\u043b\u0438 \u0445\u0442\u043e\u0441\u044c \u0437\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442 \u0442\u0430 \u0432\u0438\u043a\u043e\u043d\u0443\u0454 \u0446\u0456\u043b\u044c\u043e\u0432\u0456 \u0434\u0456\u0457 (\u0440\u043e\u0431\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438, \u0437\u0430\u043b\u0438\u0448\u0430\u0454 \u0437\u0430\u043f\u0438\u0442 \u0447\u0438 \u0434\u043e\u0434\u0430\u0454 \u0442\u043e\u0432\u0430\u0440\u0438 \u0434\u043e \u043a\u043e\u0448\u0438\u043a\u0430). \u0423\u0441\u0456 \u0446\u0456 \u0434\u0430\u043d\u0456 \u043c\u043e\u0436\u043d\u0430 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0434\u043b\u044f \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0437 Facebook \u0442\u0430 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u043f\u043e\u043a\u0430\u0437\u0456\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u044c.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2014 \u0446\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u0432 \u044f\u043a\u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f \u2014 \u0442\u0456 \u043b\u044e\u0434\u0438, \u0449\u043e \u0432\u0436\u0435 \u044f\u043a\u0438\u043c\u0441\u044c \u0447\u0438\u043d\u043e\u043c \u0446\u0456\u043a\u0430\u0432\u0438\u043b\u0438\u0441\u044f \u0442\u043e\u0432\u0430\u0440\u043e\u043c \u0447\u0438 \u043f\u043e\u0441\u043b\u0443\u0433\u043e\u044e. \u041e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u043c\u043e\u0436\u0443\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0443 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u0445, \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445-\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u0445 Google AdWords \u0442\u043e\u0449\u043e.<\/p>\n<\/blockquote>\n\n\n\n<p>\u041d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u043a\u0440\u043e\u043a \u2014 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0442\u0430\u043a\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443, \u044f\u043a <strong><span style=\"color: #fcb900;\" class=\"stk-highlight\">Look-a-Like<\/span><\/strong> (\u0441\u0445\u043e\u0436\u0456 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457). \u0412\u0456\u043d \u0444\u043e\u0440\u043c\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0431\u0430\u0437\u0456 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0456 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044e\u0442\u044c \u0437 \u0432\u0430\u0448\u043e\u044e \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u043e\u044e, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e \u0430\u0431\u043e \u0441\u0430\u0439\u0442\u043e\u043c.<\/p>\n\n\n\n<p>\u042f\u043a \u0431\u0430\u0447\u0438\u0442\u0435, \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0443 Facebook \u0432\u0438\u043c\u0430\u0433\u0430\u0454 \u043f\u0435\u0432\u043d\u043e\u0457 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438. \u0417 Google \u0432\u0441\u0435 \u0442\u0440\u043e\u0445\u0438 \u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0435. \u0421\u0430\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0438 \u0432\u0441\u044c\u043e\u0433\u043e \u0437\u0430 \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u0430 \u0445\u0432\u0438\u043b\u0438\u043d. \u0410\u043b\u0435 \u0442\u0430\u043a\u0435 \u0448\u0432\u0438\u0434\u043a\u0435 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0435 \u0437\u0430\u0432\u0436\u0434\u0438 \u0454 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c. \u0422\u043e\u043c\u0443 \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0432\u0430\u043c \u0437\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0432\u0441\u0435 \u0436 \u0442\u0430\u043a\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0442\u0438 \u0441\u0430\u0439\u0442<\/strong> \u2014 \u043d\u0430\u043f\u043e\u0432\u043d\u0438\u0442\u0438 \u0439\u043e\u0433\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0438\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c, \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0437\u0440\u0443\u0447\u043d\u0438\u043c \u0434\u043b\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0442\u043e\u0449\u043e;<\/li>\n\n\n\n<li><strong>\u0440\u043e\u0437\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u043f\u0438\u0442<\/strong> \u0442\u0430 \u043f\u043e\u0434\u0431\u0430\u0442\u0438 \u043f\u0440\u043e \u0442\u0435, \u0449\u043e\u0431 \u0442\u043e\u0432\u0430\u0440 \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0443\u0432 \u0443 \u043d\u0430\u044f\u0432\u043d\u043e\u0441\u0442\u0456;<\/li>\n\n\n\n<li><strong>\u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0432\u0456\u0434\u0434\u0456\u043b \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432<\/strong> \u0456 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0441 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438.<\/li>\n<\/ul>\n\n\n\n<p><strong><span style=\"color: var(--theme-palette-color-4, #0a0500);background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u0412\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u2014 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0432\u0441\u0435, \u0449\u043e\u0431 \u043d\u0435 \u043b\u0438\u0448\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0432\u0456\u0434 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0430\u043b\u0435 \u0439 \u044f\u043a\u0456\u0441\u043d\u043e \u0432\u0438\u043a\u043e\u043d\u0430\u0442\u0438 \u0439\u043e\u0433\u043e.<\/span><\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"consult\"><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u0417\u0433\u043e\u0440\u0442\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0449\u043e\u0431 \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0433\u0440\u043e\u0448\u0456, \u0432\u0441\u0435 \u043e\u0434\u043d\u043e, \u0449\u043e \u0437\u0443\u043f\u0438\u043d\u044f\u0442\u0438 \u0433\u043e\u0434\u0438\u043d\u043d\u0438\u043a, \u0449\u043e\u0431 \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u0447\u0430\u0441\u00bb \u2014 \u043f\u0440\u043e \u0437\u043d\u0430\u0447\u0443\u0449\u0456\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043e\u0434\u043d\u0456\u0454\u044e \u0444\u0440\u0430\u0437\u043e\u044e. \u0426\u0435 \u0441\u043b\u043e\u0432\u0430 \u0433\u043e\u043b\u043e\u0432\u0438 \u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0442\u0440\u0430\u043d\u0441\u043d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u043d\u0430\u0444\u0442\u043e\u0433\u0430\u0437\u043e\u0432\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Shell plc \u0415\u043d\u0434\u0440\u044e \u041c\u0430\u043a\u043a\u0435\u043d\u0437\u0456, \u043e\u0442\u0436\u0435, \u0432 \u0457\u0445\u043d\u0456\u0439 \u043f\u0440\u0430\u0432\u0434\u0438\u0432\u043e\u0441\u0442\u0456 \u0441\u0443\u043c\u043d\u0456\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0435 \u0434\u043e\u0432\u043e\u0434\u0438\u0442\u044c\u0441\u044f. \u0410\u043b\u0435 \u0434\u043e\u0431\u0440\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0438, \u043a\u043e\u043b\u0438 \u0432 \u0442\u0435\u0431\u0435 \u0454 \u0442\u0430\u043a\u0456 \u0431\u044e\u0434\u0436\u0435\u0442\u0438, \u044f\u043a \u0443 Shell plc, \u0456 \u0442\u0432\u043e\u044f \u0448\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0430 \u0440\u043e\u0437\u0442\u0430\u0448\u043e\u0432\u0430\u043d\u0430 \u0443 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Google \u0447\u0438 Facebook ADS","_yoast_wpseo_title":"Google Ads \u0430\u0431\u043e Facebook Ads: \u0449\u043e \u043e\u0431\u0440\u0430\u0442\u0438 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?","_yoast_wpseo_metadesc":"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u043a\u0430\u043d\u0430\u043b \u2014 Google Ads \u0447\u0438 Facebook Ads \u2014 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u0456\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u044e\u0447\u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u0442\u0430 \u0446\u0456\u043b\u0456.","_yoast_wpseo_linkdex":"69","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","footnotes":""},"categories":[97],"tags":[],"class_list":["post-6193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads \u0430\u0431\u043e Facebook Ads: \u0449\u043e \u043e\u0431\u0440\u0430\u0442\u0438 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?<\/title>\n<meta name=\"description\" content=\"\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a\u0438\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0439 \u043a\u0430\u043d\u0430\u043b \u2014 Google Ads \u0447\u0438 Facebook Ads \u2014 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0435 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