{"id":7563,"date":"2023-04-24T12:00:00","date_gmt":"2023-04-24T09:00:00","guid":{"rendered":"https:\/\/solve-marketing.agency\/blog\/?p=7563"},"modified":"2025-07-09T14:59:38","modified_gmt":"2025-07-09T11:59:38","slug":"how-to-create-an-ideal-customer-profile-for-b2b-and-b2c-business","status":"publish","type":"post","link":"https:\/\/solve-marketing.ua\/blog\/business-and-marketing\/how-to-create-an-ideal-customer-profile-for-b2b-and-b2c-business\/","title":{"rendered":"\u042f\u043a \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f B2B \u0442\u0430 B2C \u0431\u0456\u0437\u043d\u0435\u0441\u0443"},"content":{"rendered":"\n<p>\u041a\u043e\u0436\u0435\u043d \u0431\u0456\u0437\u043d\u0435\u0441 \u043c\u0440\u0456\u0454 \u043f\u0440\u043e \u0441\u0432\u043e\u0433\u043e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u2014 \u0449\u043e\u0431 \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0456 \u043d\u0430 \u0432\u0441\u0435 \u0436\u0438\u0442\u0442\u044f, \u044f\u043a \u0443 \u0440\u043e\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0438\u0445 \u0444\u0456\u043b\u044c\u043c\u0430\u0445 \u0456\u0437 \u0445\u0435\u043f\u043f\u0456 \u0435\u043d\u0434\u043e\u043c.<\/p>\n\n\n\n<p>\u0410\u043b\u0435 \u043c\u0438, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u043e\u0433\u043e \u0432\u0456\u0434\u0434\u0456\u043b\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 Solve Marketing, \u0437\u043d\u0430\u0454\u043c\u043e \u043f\u0440\u0430\u0432\u0434\u0443. \u00ab\u0406\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442\u00bb \u2014 \u043d\u0435 \u0435\u0444\u0435\u043c\u0435\u0440\u043d\u0438\u0439 \u043e\u0431\u0440\u0430\u0437 \u0456\u0437 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u043c\u0435\u0442\u0440\u0430\u0436\u043a\u0438 \u043f\u0440\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456, \u0434\u0435 \u0431\u0456\u0437\u043d\u0435\u0441 \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u043e\u0434\u043e\u0431\u0430\u044e\u0442\u044c\u0441\u044f \u043e\u0434\u0438\u043d \u043e\u0434\u043d\u043e\u043c\u0443 \u0437 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043f\u043e\u0433\u043b\u044f\u0434\u0443, \u0430 \u0446\u0456\u043b\u043a\u043e\u043c \u0440\u0435\u0430\u043b\u044c\u043d\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u2026<\/p>\n\n\n\n<p>\u0429\u043e\u0431 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f \u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u0440\u043e \u0406\u0421\u0420 (Ideal customer profile \u0430\u0431\u043e \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430)<strong> <\/strong>\u044f\u043a \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u043c\u0435\u0442\u0440\u0438\u043a\u0443 \u0442\u0430 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f \u0441\u0444\u0435\u0440\u0438 \u04122\u0412 \u0442\u0430 \u04122\u0421, \u043c\u0438 \u043f\u043e\u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u0437 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043a\u0430\u043c\u0438 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 Solve Marketing: \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u043e\u044e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043a\u043e\u044e \u041a\u0430\u0442\u0435\u0440\u0438\u043d\u043e\u044e \u0411\u0456\u043b\u043e\u043a\u043e\u043d\u044c \u0442\u0430 \u043f\u0440\u043e\u0454\u043a\u0442\u043d\u043e\u044e \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043a\u043e\u044e \u043f\u0440\u043e\u0454\u043a\u0442\u0443 Medvoice, \u043f\u0440\u043e \u044f\u043a\u0438\u0439 \u043c\u0438 \u0434\u0430\u043b\u0456 \u0440\u043e\u0437\u043f\u043e\u0432\u0456\u0434\u0430\u0442\u0438\u043c\u0435\u043c\u043e, \u2014 \u0410\u043d\u043d\u043e\u044e \u0413\u0430\u043d\u0433\u0430\u043d.\u00a0\u00a0<\/p>\n\n\n\n<p>\u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0438 \u0434\u0456\u0437\u043d\u0430\u0454\u0442\u0435\u0441\u044f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"icp\"><a href=\"#icp\">\u0449\u043e \u0442\u0430\u043a\u0435 ICP<\/a>;<\/li>\n\n\n\n<li class=\"profile\"><a href=\"#profile\">\u0447\u0438\u043c \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0432 B2B \u0442\u0430 B2C \u0441\u0444\u0435\u0440\u0430\u0445;<\/a><\/li>\n\n\n\n<li class=\"questions\"><a href=\"#questions\">\u043f\u0435\u0440\u0435\u043b\u0456\u043a \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u044c \u0434\u043b\u044f \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f ICP \u0432\u0456\u0434 Solve Marketing;<\/a><\/li>\n\n\n\n<li class=\"buyer\"><a href=\"#buyer\">\u0445\u0442\u043e \u0442\u0430\u043a\u0430 buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430;<\/a><\/li>\n\n\n\n<li class=\"negative\"><a href=\"#negative\">\u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0456\u0454\u043d\u0442\u0430;<\/a><\/li>\n\n\n\n<li class=\"client\"><a href=\"#client\">\u0449\u043e \u0434\u0430\u0454 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0456\u043b\u044e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"icp\"><strong>\u0429\u043e \u0442\u0430\u043a\u0435 ICP?<\/strong><\/h3>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\"><strong>Ideal customer profile<\/strong> (\u0406\u0421\u0420)<\/span>, \u0430\u0431\u043e \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u2014 \u0446\u0435 \u043e\u043f\u0438\u0441 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0430\u0431\u043e \u0444\u0456\u0437\u0438\u0447\u043d\u043e\u0457 \u043e\u0441\u043e\u0431\u0438, \u044f\u043a\u0430 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0443 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u044c \u0432\u0456\u0434 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457.<\/p>\n\n\n\n<p><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u0406\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442<\/span> \u2014 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0437\u0430\u0446\u0456\u043a\u0430\u0432\u043b\u0435\u043d\u0438\u0439 \u0441\u0435\u0440\u0435\u0434 \u0456\u043d\u0448\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0422\u043e\u043c\u0443 \u0406\u0421\u0420 \u044f\u043a \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0438\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u0445 \u0456\u0437 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438, \u0437\u043c\u0435\u043d\u0448\u0438\u0442\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u0447\u0430\u0441\u0443 \u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0443 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0456\u0437 \u043d\u0435\u0446\u0456\u043b\u044c\u043e\u0432\u0438\u043c\u0438 \u043b\u0456\u0434\u0430\u043c\u0438.<\/p>\n\n\n\n<p>\u0420\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0456\u043b\u044e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u0430\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2224\" height=\"1320\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/04\/blog31_03.png\" alt=\"\" class=\"wp-image-7596\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03.png 2224w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-300x178.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-1024x608.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-768x456.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-1536x912.png 1536w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-2048x1216.png 2048w\" sizes=\"auto, (max-width: 2224px) 100vw, 2224px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"profile\"><strong>\u0427\u0438\u043c \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0454\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0432 B2B \u0442\u0430 B2C \u0441\u0444\u0435\u0440\u0430\u0445?<\/strong><\/h3>\n\n\n\n<p>\u0417\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434<em> <\/em>\u0440\u0456\u0437\u043d\u043e\u0432\u0438\u0434\u0443 \u0432\u0437\u0430\u0454\u043c\u043e\u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d (\u04122\u0412 \u0430\u0431\u043e \u04122\u0421), \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0442\u0430 \u0441\u043f\u0435\u0446\u0438\u0444\u0456\u043a\u0438 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 Ideal customer profile \u0431\u0443\u0434\u0435 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0442\u0438\u0441\u044f \u0442\u0430 \u043c\u0430\u0442\u0438 \u0440\u0456\u0437\u043d\u0456 \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0457 \u043f\u043e\u0448\u0443\u043a\u0443.<\/p>\n\n\n\n<p>\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 <strong>\u04122\u0421 <\/strong>\u0441\u0444\u0435\u0440\u0438 \u2014 \u0446\u0435 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0456\u0441\u043d\u0456 \u0434\u0430\u043d\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0430. \u041f\u043e\u0440\u0442\u0440\u0435\u0442 \u0406CP \u0443 <strong>\u04122\u0412<\/strong> \u2014 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043b\u044e\u0434\u0435\u0439, \u044f\u043a\u0456 \u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e, \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0445 <strong>buyer-\u043f\u0435\u0440\u0441\u043e\u043d<\/strong>.<br>\u0420\u0430\u043d\u0456\u0448\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0441\u043f\u0438\u0440\u0430\u043b\u0438\u0441\u044f \u043d\u0430 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 <strong>\u04122\u0421<\/strong>, \u044f\u043a\u0438\u0439 \u0441\u043a\u043b\u0430\u0434\u0430\u0432\u0441\u044f \u0437 \u043f\u2019\u044f\u0442\u0438 \u0433\u0440\u0443\u043f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2224\" height=\"1534\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-9-1.png\" alt=\"\" class=\"wp-image-7597\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-9-1.png 2224w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-9-1-300x207.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-9-1-1024x706.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-9-1-768x530.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-9-1-1536x1059.png 1536w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-9-1-2048x1413.png 2048w\" sizes=\"auto, (max-width: 2224px) 100vw, 2224px\" \/><\/figure><\/div>\n\n\n<p>\u0423 \u043d\u0430\u0448\u0456\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u0446\u0456 \u043c\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454\u043c\u043e \u0442\u0456\u043b\u044c\u043a\u0438 \u0441\u0443\u0447\u0430\u0441\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0434\u0435 ICP \u0434\u043b\u044f <strong>B2C <\/strong>\u0441\u0444\u0435\u0440\u0438 \u0441\u043a\u043b\u0430\u0434\u0430\u0454\u0442\u044c\u0441\u044f \u0437 \u0442\u0430\u043a\u0438\u0445 \u043a\u0440\u0438\u0442\u0435\u0440\u0456\u0457\u0432, \u044f\u043a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u043e\u043f\u0438\u0441 \u043e\u0431\u0441\u0442\u0430\u0432\u0438\u043d, \u0437\u0430 \u044f\u043a\u0438\u043c\u0438 \u043b\u044e\u0434\u0438\u043d\u0430 \u0448\u0443\u043a\u0430\u0454 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f;<\/li>\n\n\n\n<li>\u0434\u0435\u044f\u043a\u0456 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043b\u044e\u0434\u0438\u043d\u0438, \u0449\u043e \u0434\u0430\u044e\u0442\u044c \u0437\u043c\u043e\u0433\u0443 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0457\u0439\u00a0\u0446\u0435\u0439 \u0432\u0438\u0431\u0456\u0440.<\/li>\n<\/ul>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0443\u0433\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442 \u2014 \u0446\u0435 \u0434\u0432\u0430 \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043a\u0438, \u044f\u043a\u0456 \u0434\u043e\u043f\u043e\u0432\u043d\u044e\u044e\u0442\u044c \u043e\u0434\u0438\u043d \u043e\u0434\u043d\u043e\u0433\u043e. \u0423 \u0457\u0445\u043d\u044c\u043e\u043c\u0443 \u043f\u043e\u0454\u0434\u043d\u0430\u043d\u043d\u0456 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f \u0432\u0438\u0440\u0456\u0448\u0443\u0454\u0442\u044c\u0441\u044f \u0456 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044f\u0454\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p>\u041d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 Solve Marketing \u0446\u0435 \u043c\u0430\u0454 \u0442\u0430\u043a\u0438\u0439 \u0432\u0438\u0433\u043b\u044f\u0434:<\/p>\n\n\n\n<p>1. \u041d\u0430\u0448\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0430 \u2014 \u0446\u0435 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u0438\u0439 \u0432\u0456\u0434\u0434\u0456\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443. \u041c\u0438 \u0431\u0435\u0440\u0435\u043c\u043e \u043d\u0430 \u0441\u0435\u0431\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0435 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u043b\u0456\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u0457, \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u043a\u0430\u0441\u0442\u043e\u043c\u043d\u043e\u0457 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438. \u041a\u043b\u0456\u0454\u043d\u0442\u0443 \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u0442\u0440\u0435\u0431\u0430 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u0447\u0430\u0441 \u043d\u0430 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u0432\u0456\u043d \u043c\u043e\u0436\u0435 \u0441\u0444\u043e\u043a\u0443\u0441\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441\u0443. \u0423 \u0442\u0430\u043a\u0438\u0439 \u0441\u043f\u043e\u0441\u0456\u0431 \u043c\u0438 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454\u043c\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c \u0441\u0442\u0430\u0432\u0430\u0442\u0438 \u043b\u0456\u0434\u0435\u0440\u0430\u043c\u0438 \u043d\u0430 \u0441\u0432\u043e\u0457\u0445 \u0440\u0438\u043d\u043a\u0430\u0445.<\/p>\n\n\n\n<p>2. ICP \u043d\u0430\u0448\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u043c\u0430\u0454 \u0442\u0430\u043a\u0438\u0439 \u0432\u0438\u0433\u043b\u044f\u0434:<\/p>\n\n\n\n<p>\u0412\u043b\u0430\u0441\u043d\u0438\u043a \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u044f\u043a\u0438\u0439 \u0443\u0436\u0435 \u0437\u0430\u0440\u0430\u0437 \u043a\u0435\u0440\u0443\u0454 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u0412\u0456\u043d \u0437\u043c\u0443\u0448\u0435\u043d\u0438\u0439 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u0447\u0430\u0441 \u043d\u0430 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f, \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u044e \u043d\u043e\u0432\u0438\u0445 \u0456\u0434\u0435\u0439 \u0442\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432. \u0420\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0438\u0439 \u0439\u043e\u0433\u043e \u0437\u043d\u0430\u043d\u043d\u044f\u043c\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0439 \u0447\u0430\u0441\u043e\u043c. \u0412\u0456\u043d \u0445\u043e\u0447\u0435 \u0434\u0435\u043b\u0435\u0433\u0443\u0432\u0430\u0442\u0438 \u0432\u0435\u0441\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0449\u043e\u0431 \u0441\u0444\u043e\u043a\u0443\u0441\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0441\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441\u0443. \u0422\u043e\u043c\u0443 \u0432\u0456\u043d \u0448\u0443\u043a\u0430\u0454 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e, \u044f\u043a\u0430 \u0432\u0456\u0437\u044c\u043c\u0435 \u043d\u0430 \u0441\u0435\u0431\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u043b\u0456\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u0457 \u0442\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0431\u0440\u0435\u043d\u0434\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0449\u043e\u0431 \u0439\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u0442\u0430\u0432 \u043b\u0456\u0434\u0435\u0440\u043e\u043c \u0443 \u0441\u0432\u043e\u0457\u0439 \u043d\u0456\u0448\u0456.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0410\u043d\u043d\u0430, \u043f\u0440\u043e\u0454\u043a\u0442\u043d\u0430 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043a\u0430, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043a\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u0457:<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2014 \u0420\u043e\u0437\u043f\u043e\u0432\u0456\u043c \u043f\u0440\u043e ICP \u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 MEDVOICE \u2014 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u043c\u0435\u0434\u0438\u0447\u043d\u043e\u0457 \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0457 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0434\u043b\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a \u043b\u0456\u043a\u0430\u0440\u0456\u0432.\u00a0<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u0406\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442 <\/em><\/strong><strong><em>MEDVOICE \u2014<\/em><\/strong><strong><em> \u043b\u0456\u043a\u0430\u0440, \u044f\u043a\u0438\u0439 \u043f\u0440\u0430\u0433\u043d\u0435 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0442\u0438\u0441\u044f \u0442\u0430 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456 \u043d\u0430\u0432\u0438\u0447\u043a\u0438, \u0442\u043e\u043c\u0443 \u0448\u0432\u0438\u0434\u043a\u043e \u043f\u0440\u0438\u0439\u043c\u0430\u0454 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u043f\u0440\u0438\u0434\u0431\u0430\u043d\u043d\u044f \u043a\u0443\u0440\u0441\u0443.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u0414\u043b\u044f <strong>\u04122\u0412<\/strong> \u0441\u0444\u0435\u0440\u0438 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u2014 \u0446\u0435 \u043e\u043f\u0438\u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0430 \u043c\u043e\u0436\u0435 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0443 \u0432\u0438\u0433\u043e\u0434\u0443 \u0432\u0456\u0434 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0430\u0431\u043e \u043f\u043e\u0441\u043b\u0443\u0433\u0438. \u0423 \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u043e\u043c\u0443 \u043c\u0435\u0442\u043e\u0434\u0456 \u043f\u043e\u0448\u0443\u043a\u0443 ICP \u2014 \u043f\u0435\u0440\u0435\u043b\u0456\u043a \u0442\u0430\u043a\u0438\u0445 \u044f\u043a\u043e\u0441\u0442\u0435\u0439, \u044f\u043a\u0456 \u0442\u0440\u0435\u0431\u0430 \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u044e\u0432\u0430\u0442\u0438, \u0449\u043e\u0431 \u0441\u0444\u043e\u043a\u0443\u0441\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u0441\u0432\u043e\u0454\u043c\u0443 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432.<\/li>\n\n\n\n<li>\u0411\u044e\u0434\u0436\u0435\u0442 \u0442\u0430 \u043e\u0431\u0441\u044f\u0433 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432.<\/li>\n\n\n\n<li>\u0413\u0430\u043b\u0443\u0437\u044c \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/li>\n\n\n\n<li>\u0420\u0435\u0433\u0456\u043e\u043d \u0442\u0430 \u043c\u0456\u0441\u0446\u0435 \u0440\u043e\u0437\u0442\u0430\u0448\u0443\u0432\u0430\u043d\u043d\u044f.<\/li>\n\n\n\n<li>\u0420\u043e\u0437\u043c\u0456\u0440 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u043e\u0457 \u0431\u0430\u0437\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/li>\n\n\n\n<li>\u0417\u043e\u0432\u043d\u0456\u0448\u043d\u0456 \u0430\u0431\u043e \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456 \u0431\u0456\u0437\u043d\u0435\u0441-\u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456 \u2014 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f \u0440\u043e\u0431\u043e\u0447\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u043e \u0430\u0431\u043e \u0432 \u043e\u0444\u0456\u0441\u0456;<\/li>\n\n\n\n<li>\u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456 \u2014 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u0446\u0442\u0432\u043e \u0437 \u0444\u0456\u0440\u043c\u043e\u044e, \u044f\u043a\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0454\u00a0\u0442\u043e\u0432\u0430\u0440\u0438 \u0434\u043b\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"questions\"><strong>\u041f\u0435\u0440\u0435\u043b\u0456\u043a \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u044c \u0434\u043b\u044f \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f ICP \u0432\u0456\u0434 Solve Marketing<\/strong><\/h3>\n\n\n\n<p>\u0429\u043e\u0431 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0441\u0430\u043c\u0435 \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u043c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454\u043c\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0441\u0442\u0438 \u043d\u0430 \u0442\u0430\u043a\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2224\" height=\"1358\" src=\"https:\/\/solve-marketing.agency\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-8-1.png\" alt=\"\" class=\"wp-image-7598\" srcset=\"https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-8-1.png 2224w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-8-1-300x183.png 300w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-8-1-1024x625.png 1024w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-8-1-768x469.png 768w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-8-1-1536x938.png 1536w, https:\/\/solve-marketing.ua\/blog\/wp-content\/uploads\/2023\/04\/blog31_03-8-1-2048x1251.png 2048w\" sizes=\"auto, (max-width: 2224px) 100vw, 2224px\" \/><\/figure><\/div>\n\n\n<p>\u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u043a\u043e\u043b\u0438 \u043c\u0438 \u043e\u0431\u0433\u043e\u0432\u043e\u0440\u044e\u0454\u043c\u043e \u043e\u043f\u0438\u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0442\u043e \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u043c\u0430\u0454\u043c\u043e \u043d\u0430 \u0443\u0432\u0430\u0437\u0456 \u0431\u0430\u0447\u0435\u043d\u043d\u044f \u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0457\u0457 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0456\u0432, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0441\u0430\u043c\u0435 \u043b\u044e\u0434\u0438 \u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c \u0440\u0456\u0448\u0435\u043d\u043d\u044f. \u041d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0446\u0435 \u043e\u0434\u043d\u0430 \u043b\u044e\u0434\u0438\u043d\u0430 \u0432 \u043e\u0441\u043e\u0431\u0456 \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0430.<\/p>\n\n\n\n<p>\u041e\u0441\u044c \u043d\u0430\u0448 \u043f\u0435\u0440\u0435\u043b\u0456\u043a \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0435\u0439, \u044f\u043a\u0456 \u0434\u0430\u044e\u0442\u044c \u0437\u043c\u043e\u0433\u0443 Solve Marketing \u0441\u0444\u043e\u043a\u0443\u0441\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043f\u043e\u0448\u0443\u043a\u0443 \u0441\u0432\u043e\u0457\u0445 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n\n\n\n<p>1. \u041e\u0441\u043d\u043e\u0432\u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430 \u2014 \u0446\u0435 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u0457 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u044c.<\/p>\n\n\n\n<p>2. \u0426\u0435 \u0430\u043c\u0431\u0456\u0442\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f, \u044f\u043a\u0430 \u0445\u043e\u0447\u0435 \u0441\u0442\u0430\u0442\u0438 \u043b\u0456\u0434\u0435\u0440\u043e\u043c \u043d\u0430 \u0441\u0432\u043e\u0454\u043c\u0443 \u0440\u0438\u043d\u043a\u0443.<\/p>\n\n\n\n<p>3. \u0423\u0436\u0435 \u0454 \u0434\u043e\u0441\u0432\u0456\u0434 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u043a\u0456\u043b\u044c\u043a\u043e\u043c\u0430 \u0440\u0456\u0437\u043d\u0438\u043c\u0438 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0430\u043c\u0438, \u0430\u043b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u043c \u043d\u0435 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u0456.<\/p>\n\n\n\n<p>4. \u0412\u0438\u0431\u0456\u0440 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0430 \u0437\u0430 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u044f\u043c\u0438.<\/p>\n\n\n\n<p>5. \u0404 \u0437\u0430\u043f\u0438\u0442 \u043d\u0430 \u043d\u0435\u0433\u0430\u0439\u043d\u0435 \u0432\u0438\u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438.<\/p>\n\n\n\n<p>6. \u041a\u043b\u0456\u0454\u043d\u0442 \u0448\u0443\u043a\u0430\u0454 \u043f\u0456\u0434\u0440\u044f\u0434\u043d\u0438\u043a\u0456\u0432, \u044f\u043a\u0456 \u0433\u043e\u0442\u043e\u0432\u0456 \u0432\u0438\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u0441\u044f \u043d\u0430 \u043f\u043e\u0432\u043d\u0443 \u0434\u043b\u044f \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u043c\u0435\u0442\u0438.<\/p>\n\n\n\n<p>7. \u0421\u0435\u0440\u0435\u0434 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u0445 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u2014 \u0447\u0435\u0441\u043d\u0456\u0441\u0442\u044c, \u0434\u043e\u0432\u0456\u0440\u0430, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c, \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0456\u0441\u0442\u044c, \u043d\u0430\u043f\u043e\u043b\u0435\u0433\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0434\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443. \u041a\u043b\u0456\u0454\u043d\u0442 \u0434\u0431\u0430\u0454 \u043f\u0440\u043e \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u043c\u0444\u043e\u0440\u0442 \u0443 \u0440\u043e\u0431\u043e\u0442\u0456, \u0433\u043e\u0442\u043e\u0432\u0438\u0439 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u0432 \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u0445 \u043f\u0438\u0442\u0430\u043d\u043d\u044f\u0445.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buyer\"><strong>\u0425\u0442\u043e \u0442\u0430\u043a\u0430 buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430?<\/strong><\/h3>\n\n\n\n<p>\u041e\u043f\u0438\u0441 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0456\u043b\u044e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u043c\u043e\u0436\u0435 \u043c\u0456\u0441\u0442\u0438\u0442\u0438 \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u0430 buyer-\u043f\u0435\u0440\u0441\u043e\u043d.<br><br><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">Buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430<\/span><\/strong> \u2014 \u0446\u0435 \u0456 \u0454 \u0442\u0430 \u043b\u044e\u0434\u0438\u043d\u0430, \u044f\u043a\u0430 \u043f\u0440\u0438\u0439\u043c\u0430\u0454 \u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0430\u0431\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0439\u043e\u0433\u043e \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f.<\/p>\n\n\n\n<p>\u041d\u0430\u043e\u0447\u043d\u0443 \u0440\u0456\u0437\u043d\u0438\u0446\u044e \u043c\u0456\u0436 buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u043e\u044e \u0442\u0430 \u0406\u0421\u0420 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438<strong> <\/strong>\u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u043d\u0430\u0448\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 <strong><em>\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043a\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 \u0442\u0430 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043a\u0430 \u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430<\/em><\/strong>, \u044f\u043a\u0430 \u0437\u0430\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0454\u044e CRM-\u0441\u0438\u0441\u0442\u0435\u043c \u2014 CRM Solutions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u2014 \u0423 \u043d\u0430\u0448\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0434\u043b\u044f \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0442\u043e\u0440\u0456\u0432 CRM-\u0441\u0438\u0441\u0442\u0435\u043c buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u2014 \u0446\u0435 \u0432\u043b\u0430\u0441\u043d\u0438\u043a \u0430\u0431\u043e \u0432\u043b\u0430\u0441\u043d\u0438\u0446\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u043b\u044e\u0434\u0438\u043d\u0430 \u0434\u0435\u0449\u043e \u043f\u0440\u0430\u0433\u043c\u0430\u0442\u0438\u0447\u043d\u0430 \u0442\u0430 \u0434\u0430\u043b\u0435\u043a\u043e\u0433\u043b\u044f\u0434\u043d\u0430, \u0433\u043e\u0442\u043e\u0432\u0430 \u043d\u0430\u0432\u0447\u0430\u0442\u0438\u0441\u044f. \u0412\u043e\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0430, \u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443. Buyer-\u043f\u0435\u0440\u0441\u043e\u043d\u0430 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0440\u043e\u0437\u0443\u043c\u0456\u0454 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0438, \u0430 \u0442\u043e\u043c\u0443 \u0440\u043e\u0437\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0432\u043f\u043e\u0440\u044f\u0434\u043a\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0443 \u0441\u0432\u043e\u0457\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0430 \u0449\u0435 \u0439 \u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"negative\"><strong>\u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/strong><\/h3>\n\n\n\n<p>\u041f\u0435\u0440\u0448 \u043d\u0456\u0436 \u043f\u0435\u0440\u0435\u0439\u0434\u0435\u043c\u043e \u0434\u043e \u0441\u0444\u0435\u0440 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0406\u0421\u0420, \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043c\u043e \u043f\u0440\u043e \u0430\u043d\u0442\u0438\u0406\u0421\u0420 \u0430\u0431\u043e \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430.<\/p>\n\n\n\n<p><strong><span style=\"color: #222222;background-color: var(--theme-palette-color-1, #ffcd05)\" class=\"stk-highlight\">\u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/span><\/strong> \u2014 \u0443\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435\u043d\u0438\u0439 \u043e\u0431\u0440\u0430\u0437 \u043b\u044e\u0434\u0438\u043d\u0438 (\u04122\u0421) \u0430\u0431\u043e \u0431\u0456\u0437\u043d\u0435\u0441 (\u04122\u0412), \u044f\u043a\u0438\u0439 \u0432\u0438 \u0431\u0438 \u043d\u0435 \u0445\u043e\u0442\u0456\u043b\u0438 \u0431\u0430\u0447\u0438\u0442\u0438 \u0441\u0432\u043e\u0457\u043c \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c.<\/p>\n\n\n\n<p>\u041e\u043f\u0440\u0430\u0446\u044c\u043e\u0432\u0443\u044e\u0447\u0438 \u0406\u0421\u0420, \u0434\u0435\u043a\u043e\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0435 \u043f\u043e\u0447\u0430\u0442\u0438 \u0437 \u0430\u043d\u0442\u0438\u0406\u0421\u0420 \u0442\u0430 \u043e\u043a\u0440\u0435\u0441\u043b\u0438\u0442\u0438 \u043e\u0431\u0440\u0430\u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u044f\u043a\u0438\u0439 \u0431\u0443\u0432 \u0431\u0438 \u043f\u043e\u0432\u043d\u043e\u044e \u043a\u0430\u0442\u0430\u0441\u0442\u0440\u043e\u0444\u043e\u044e \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443.\u00a0<\/p>\n\n\n\n<p>\u0412\u0430\u0440\u0442\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0449\u043e \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u2014 \u043d\u0435 \u043f\u0440\u043e \u043d\u0430\u0431\u0456\u0440 \u0440\u0438\u0441 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u043e\u0441\u0442\u0456, \u0447\u0435\u0440\u0435\u0437 \u044f\u043a\u0456 \u0437 \u043b\u044e\u0434\u0438\u043d\u043e\u044e \u0430\u0431\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u043e\u043c \u0432\u0430\u0436\u043a\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438. \u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u043e\u0440\u0442\u0440\u0435\u0442 \u2014 \u0446\u0435 \u043f\u0440\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u043a\u043e\u0442\u0440\u0438\u0439 \u043d\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u0432\u0430\u0448\u0456\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u043e\u043c\u0443 \u0441\u043a\u043b\u0430\u0434\u043d\u043e \u0437\u043d\u0430\u0439\u0442\u0438 \u0432\u0438\u0433\u043e\u0434\u0443 \u0432\u0456\u0434 \u0441\u0435\u0440\u0432\u0456\u0441\u0443, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443, \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457, \u0430 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044f \u043f\u0440\u0438\u0437\u0432\u0435\u0434\u0435 \u0434\u043e \u043f\u043e\u0433\u0430\u043d\u0438\u0445 \u043d\u0430\u0441\u043b\u0456\u0434\u043a\u0456\u0432, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0434\u043e \u0432\u0456\u0434\u0442\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0421\u0435\u0440\u0433\u0456\u0439, \u043f\u0430\u0440\u0442\u043d\u0435\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 CRM-Solutions:<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2014 \u0410\u043d\u0442\u0438\u0406\u0421\u0420 \u0434\u043b\u044f CRM Solutions \u2014 \u0446\u0435 \u043a\u043b\u0456\u0454\u043d\u0442, \u044f\u043a\u0438\u0439 \u0456\u043d\u0442\u0435\u0433\u0440\u0443\u0454 \u0441\u0438\u0441\u0442\u0435\u043c\u0443, \u0430\u043b\u0435 \u043d\u0435 \u0445\u043e\u0447\u0435 \u0432\u0447\u0438\u0442\u0438\u0441\u044f \u043d\u0435\u044e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0456 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456 \u043d\u0435 \u0431\u0443\u0434\u0435 \u0446\u044c\u043e\u0433\u043e \u0440\u043e\u0431\u0438\u0442\u0438. \u0422\u0430\u043a\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0447\u0435\u043a\u0430\u0442\u0438\u043c\u0443\u0442\u044c, \u0449\u043e CRM \u0431\u0443\u0434\u0435 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e, \u0430\u043b\u0435 \u0434\u0438\u0432\u0430 \u043d\u0435 \u0441\u0442\u0430\u043d\u0435\u0442\u044c\u0441\u044f.<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u0404 \u0449\u0435 \u043e\u0434\u0438\u043d \u043f\u0440\u0438\u043a\u043b\u0430\u0434: \u0430\u043d\u0442\u0438ICP \u2014 \u0446\u0435 \u043a\u043b\u0456\u0454\u043d\u0442, \u044f\u043a\u0438\u0439 \u043d\u0435 \u0445\u043e\u0447\u0435 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u0447\u0430\u0441 \u043d\u0430 \u043e\u043f\u0438\u0441 \u0441\u0432\u043e\u0457\u0445 \u0431\u0456\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432, \u043d\u0435 \u0434\u0430\u0454 \u0437\u0432\u043e\u0440\u043e\u0442\u043d\u043e\u0433\u043e \u0437\u0432\u2019\u044f\u0437\u043a\u0443, \u0430\u043b\u0435 \u0445\u043e\u0447\u0435, \u0449\u043e\u0431 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u0430 \u0439\u043e\u0433\u043e \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f\u043c.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0410\u043d\u043d\u0430, \u043f\u0440\u043e\u0454\u043a\u0442\u043d\u0430 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043a\u0430, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043a\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u0457:<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2014 \u0414\u043b\u044f \u0431\u0456\u043b\u044c\u0448\u043e\u0441\u0442\u0456 B2C \u0441\u0444\u0435\u0440 \u0430\u043d\u0442\u0438ICP \u2014 \u0446\u0435 \u043b\u044e\u0434\u0438\u043d\u0430, \u044f\u043a\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0454 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0447\u0430\u0441\u0443, \u0430\u043b\u0435 \u0457\u0457 \u0432\u0438\u043c\u043e\u0433\u0438 \u0432\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0437\u0430 \u043c\u0435\u0436\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439. \u0422\u043e\u043c\u0443 \u0432\u043e\u043d\u0430 \u0432 \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u043c\u0443 \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0435\u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043e\u044e \u0442\u0430 \u043f\u0440\u043e\u0441\u0438\u0442\u044c \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0433\u0440\u043e\u0448\u0456, \u0430 \u043f\u043e\u0442\u0456\u043c \u0437\u0430\u043b\u0438\u0448\u0430\u0454 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0456 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0456 \u0432 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436\u0430\u0445. \u0421\u043b\u0456\u0434 \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0449\u043e \u0432 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456 \u0454 \u0441\u0432\u043e\u044f \u0441\u043f\u0435\u0446\u0438\u0444\u0456\u043a\u0430 \u0439 \u0445\u0438\u0431\u043d\u0456 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"client\"><strong>\u0429\u043e \u0434\u0430\u0454 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043f\u0440\u043e\u0444\u0456\u043b\u044e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443?<\/strong><\/h3>\n\n\n\n<p>\u0406\u0421\u0420 \u043c\u0430\u0454 \u0434\u0432\u0456 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u0441\u0444\u0435\u0440\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u2014 <strong>\u0432\u0456\u0434\u0434\u0456\u043b \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0439 \u0432\u0456\u0434\u0434\u0456\u043b:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0448\u0443\u043a\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0421\u0435\u0440\u0435\u0434 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0448\u0432\u0438\u0434\u0448\u0435 \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0443\u0454 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0433\u043e \u0442\u0430 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0443\u0454 \u0441\u0432\u043e\u0457 \u0437\u0443\u0441\u0438\u043b\u043b\u044f \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0441\u0430\u043c\u0435 \u0439\u043e\u043c\u0443.<\/li>\n\n\n\n<li>\u0406\u0421\u0420 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043d\u0430 \u0435\u0442\u0430\u043f\u0456 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443: \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043f\u043e\u0442\u0440\u0435\u0431 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u0430\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u0457 \u043f\u0456\u0434 \u043f\u0435\u0432\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 (\u04122\u0421) \u0442\u0430 buyer-\u043f\u0435\u0440\u0441\u043e\u043d.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u043d\u0430\u0432\u0447\u0438\u0442\u0438 \u043d\u043e\u0432\u0438\u0445 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0456\u0437 \u043f\u0440\u043e\u0434\u0430\u0436\u0443. \u0417\u043d\u0430\u044e\u0447\u0438 \u0406\u0421\u0420, \u0432\u043e\u043d\u0438 \u0448\u0432\u0438\u0434\u0448\u0435 \u0432\u043b\u0438\u0432\u0430\u044e\u0442\u044c\u0441\u044f \u0432 \u0440\u043e\u0431\u043e\u0442\u0443 \u0442\u0430 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043e \u043f\u0435\u0440\u0448\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432.<\/li>\n\n\n\n<li>\u0406\u0421\u0420 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u0442\u0430 \u0437 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0438\u043c \u043f\u043e\u0441\u0438\u043b\u043e\u043c.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>\u0410\u043d\u043d\u0430, \u043f\u0440\u043e\u0454\u043a\u0442\u043d\u0430 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043a\u0430 \u043f\u0440\u043e\u0454\u043a\u0442\u0443 MEDVOICE, \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043a\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u0457:<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2014 \u0414\u043b\u044f \u0442\u0435\u043a\u0441\u0442\u0456\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 MEDVOICE \u043c\u0438 \u0432\u0438\u0434\u0456\u043b\u044f\u043b\u0438 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u0442\u0435\u043c\u0438 \u0430\u0431\u043e \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u043a\u0443\u0440\u0441\u0443, \u0430 \u0439 \u043e\u043a\u0440\u0435\u043c\u043e \u2014 \u0433\u043e\u043b\u043e\u0432\u043d\u0438\u0445 \u0441\u043f\u0456\u043a\u0435\u0440\u0456\u0432, \u043d\u0430 \u044f\u043a\u0438\u0445 \u0456\u0434\u0443\u0442\u044c \u043b\u044e\u0434\u0438.\u00a0<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0430\u043d\u0456 \u0437\u0430 \u0442\u0430\u043a\u0438\u043c \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u043c, \u0449\u043e\u0431 \u0432\u043e\u043d\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0435 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0438 \u0442\u0430 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u043b\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u0445 \u043b\u0456\u0434\u0456\u0432 \u0456\u0437 \u043c\u0435\u043d\u0448\u0438\u043c\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u0430\u043c\u0438.<\/p>\n\n\n\n<p>\u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0432 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0430\u0431\u043e \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0412\u0438\u0441\u043d\u043e\u0432\u043a\u0438<\/strong><\/h3>\n\n\n\n<p>\u041e\u0442\u0436\u0435, \u0406\u0421\u0420 \u2014 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0449\u043e \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0431\u0456\u0437\u043d\u0435\u0441\u0430\u043c \u043f\u0440\u0438\u0448\u0432\u0438\u0434\u0448\u0438\u0442\u0438 \u0442\u0435\u043c\u043f\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432. \u042f\u043a \u0441\u0430\u043c\u0435?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0417\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u043a\u043e\u0442\u0440\u0438\u043c \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0430\u0431\u043e \u043f\u043e\u0441\u043b\u0443\u0433\u0430 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456 \u0432\u0436\u0435 \u0437\u0430\u0440\u0430\u0437.<\/li>\n\n\n\n<li>\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0441\u0430\u043c\u0435 \u0442\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u044f\u043a\u0456 \u0437 \u0431\u0456\u043b\u044c\u0448\u043e\u044e \u0432\u0456\u0440\u043e\u0433\u0456\u0434\u043d\u0456\u0441\u0442\u044e \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u0438\u043c\u0438 \u0442\u0430 \u043f\u0440\u0438\u043d\u0435\u0441\u0443\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0431\u0456\u043b\u044c\u0448\u0438\u0439 \u0434\u043e\u0445\u0456\u0434.<\/li>\n\n\n\n<li>\u0421\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0456 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0456\u0432 \u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431 \u043a\u043b\u0456\u0454\u043d\u0442\u0430.<\/li>\n<\/ol>\n\n\n\n<p><strong>\u0425\u043e\u0447\u0435\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0441\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0430\u0431\u043e \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f? <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u0436\u0435\u043d \u0431\u0456\u0437\u043d\u0435\u0441 \u043c\u0440\u0456\u0454 \u043f\u0440\u043e \u0441\u0432\u043e\u0433\u043e \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u2014 \u0449\u043e\u0431 \u043e\u0434\u0438\u043d \u0440\u0430\u0437 \u0456 \u043d\u0430 \u0432\u0441\u0435 \u0436\u0438\u0442\u0442\u044f, \u044f\u043a \u0443 \u0440\u043e\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0438\u0445 \u0444\u0456\u043b\u044c\u043c\u0430\u0445 \u0456\u0437 \u0445\u0435\u043f\u043f\u0456 \u0435\u043d\u0434\u043e\u043c. \u0410\u043b\u0435 \u043c\u0438, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u043e\u0433\u043e \u0432\u0456\u0434\u0434\u0456\u043b\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 Solve Marketing, \u0437\u043d\u0430\u0454\u043c\u043e \u043f\u0440\u0430\u0432\u0434\u0443. \u00ab\u0406\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043b\u0456\u0454\u043d\u0442\u00bb \u2014 \u043d\u0435 \u0435\u0444\u0435\u043c\u0435\u0440\u043d\u0438\u0439 \u043e\u0431\u0440\u0430\u0437 \u0456\u0437 \u043a\u043e\u0440\u043e\u0442\u043a\u043e\u043c\u0435\u0442\u0440\u0430\u0436\u043a\u0438 \u043f\u0440\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456, \u0434\u0435 \u0431\u0456\u0437\u043d\u0435\u0441 \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u043e\u0434\u043e\u0431\u0430\u044e\u0442\u044c\u0441\u044f \u043e\u0434\u0438\u043d \u043e\u0434\u043d\u043e\u043c\u0443 \u0437 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u043f\u043e\u0433\u043b\u044f\u0434\u0443, \u0430 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"\u0412\u0430\u0448 \u043a\u043b\u044e\u0447 \u0434\u043e \u0443\u0441\u043f\u0456\u0445\u0443: \u044f\u043a \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0434\u043b\u044f B2B \u0442\u0430 \u04122\u0421 \u0431\u0456\u0437\u043d\u0435\u0441\u0443? - \u0441\u0442\u0430\u0442\u0442\u0456 \u0432\u0456\u0434 Solve Marketing","_yoast_wpseo_title":"\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0456\u0434\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0456\u043b\u044e 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